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Regardless of how long you’ve been an electrician, a website can be a great asset to your business. A well-designed website can attract more customers, help you connect with potential customers easier, and stand out from your competitors. But what does your site have to have to make a statement?
Whether you decide to build your own website or enlist the help of a web developer, there are some essential components that your website needs to have to be successful. This article will explain what we believe are the essential components you must include on your website.
People judge a contractor's credibility based on their website. Therefore, it’s essential to make sure your website is easy to navigate and comprehend. You should also make sure that there is a clear CTA (call to action) on your homepage. Sometimes the best design is simple, so don’t overthink it.
An unresponsive website will quickly drive away visitors. Put yourself in their shoes. They are likely having some kind of electrical problem or emergency. They are frustrated and annoyed, and the last thing they want to do is spend time on a website that isn’t cooperating. As quickly as they clicked on your website, they will click on a competitor’s more responsive website.
Most people access the internet from their smartphones. That makes it imperative to have a mobile-friendly website.
SEO (Search Engine Optimization) means that you have optimized your website to make it more visible in organic search results. For example, if someone searches “electricians near me,” the most optimized and frequently visited websites will show at the top of the search results.
If you have a lot of competitors, SEO is essential. Almost every website out there focuses on SEO, so your website must as well.
Just because your website is responsive and SEO-friendly doesn’t mean that it will attract thousands of visitors. When users visit your page, you have to engage them and make them want to dive further into your website, and you do this through quality, relevant content.
Part of SEO is connecting with visitors to your website. People do a fair amount of research before deciding to do business with a contractor. Creating content that helps visitors in need with your electrician niche shows them that you are a trustworthy business.
Engaged visitors can easily turn into leads, which can then lead to a sale.
Portfolios are essential for electricians. Photo galleries are typically one of the most viewed pages of a website, so keep your portfolio updated.
By creating a page on your website showcasing your projects, not only are you providing potential clients access to your work, but you are also creating a way to continually grow your website because you will constantly be adding content to your portfolio.
Your testimonials page could be one of the most important pages on your website. This page is where your previous customers rate your services and leave reviews about the work you did for them.
In a world where people seek online reviews over real-life recommendations, positive reviews are vital. You may even want to check out third-party listings like Angi and Yelp. It can never hurt to have your website visible on other websites.
People can’t reach you if you don’t tell them how to! So be sure that your contact information is one of the first things they see when viewing your website.
Your eyes naturally move from the top left corner to the top right corner, then from the lower-left corner to the lower right corner. Having your contact information at the top and the bottom of the page makes it hard to miss.
You can also display your address, any relevant social media links, and Google Maps in the footer of your website.
People like to know about a company before they do business with them. You don’t have to create a lengthy story. Simply write a short paragraph about your company’s history. You can also include fun facts about the company, you, or your staff.
Providing photos of your staff can also help put some homeowners at ease because then they can put a face with a name before someone shows up at their home.
You want to make it as easy as possible for those who need your services to be able to find you. That’s why a website is so important. And if your website is appropriately designed and contains the components we’ve listed above, the popularity of your website may surprise you.
KangoMedia knows the importance of web design and SEO in the success of your business. We can help you design a website that will get you more leads and grow your business. We’re not just a service provider. We’re your business partner.
To learn more about our services and how we can help you utilize your website’s full potential, contact us today for a consultation.