What’s one thing that electricians, plumbers, carpenters, and other contracted tradesmen have in common?
They get work by word-of-mouth.
Word-of-mouth marketing is great for electricians and other tradesmen. You do a good job, you get more work because people will recommend you to their friends and family.
But even at that, how much work will that type of marketing get? Are there other forms of marketing material being used to help get a wider range of clientele?
The average electrical contractor follows the lead of what others in the industry are doing and relies on what they believe is most cost-efficient, but that may not always be effective in a world demanding more digital access.
Without marketing, there wouldn’t be any prospective clients, consultations, or jobs. Understanding the most basic digital marketing concepts can be beneficial to professional electricians and can help build their client base greatly over time.
87% of consumers now read online reviews for local businesses, up from 81% in 2019. In the last year, 93% of consumers used the internet to find a local business, with 34% searching every day.
This means that electricians that have any online presence have that advantage over you if you aren’t using online marketing effectively. Having a web presence in the form of a website can boost how your customers find you.
With a website, you can implement SEO best practices into your content for better searchability, include testimonials from customers, and leave contact information for customers old and new to find you when they need you.
Customers want to know that they’re going to an electrician (or any other service) with the experience and credentials necessary to get the job done properly.
Including a shortlist of your credentials, including any licenses and certifications, on your website will give customers the reassurance that they’ve landed in the right place.
Do you have any particular experience that may give you leverage over your competitors?
Including this in your website will show customers what jobs you are well-suited for. Show them what makes you better than your competitors. Are there jobs that you may not be equipped to handle? Include that too. Customers appreciate honesty, and it will weed out phone calls/contacts regarding specific projects you won’t do or disappointed clients who hoped you could and had to be turned down on the phone, only to leave you a bad Yelp review for not stating that tidbit on your website.
Do you participate in extra training or workshops to up your skills as an electrician? Customers will see you are the best option when you include details like this in your website/portfolio.
Whether you wire a one million dollar mansion or have a knack for billboard projects, your customers will want to know what jobs you can do for them.
Offering services locally? Willing to travel? If someone is searching for electrician services, they’ll want to know who is local and can get there quickly to get the job done.
When customers are searching for local businesses, they expect those businesses to show up first in a search engine. While paid search results aren’t necessary, it’s important to include a specific location(s) in your website so customers know who to go to.
In doing this, you’ll gain solid backing in your geographical area with reviews. When those reviews add up, your searches will increase and the boost will be higher in a search engine.
When a homeowner or business/building contractor doesn’t know how to do something, they look it up, right?
When fleshing out a website to showcase your services as an electrician, you can utilize your experience with electrical issues to answer questions or create blog posts.
Not only will this drive website traffic, but it will also give people a reason to check out more of your services (and content!)
Share things like how to save money on energy bills for a home or apartment, lighting designs for a new look, electrical appliance issues, or the process of rewiring a house to smart technology. Include textual elements, how-to videos, and step-by-step pictures to guide your website visitors.
Including written and visual content in your website will appeal to the variety of visitors and customers you may have, as well as boost search engine results via SEO keywords.
Traditional advertising methods are great and within the comfort zone of many, but to build out your business today, you need to adapt to the digital age.
If you’re an electrician looking for improved digital marketing methods and not sure where to begin, let KangoMedia do the work for you! Getting a new website that will start generating more leads and customers for your business should be hassle-free. Our clear process will guide you…without any surprises.
Offering services like web design and development, SEO, and review management, KangoMedia will promote your business and bring in more customers.