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KangoMedia Blog

What you need to know to get results from your website and online marketing.

Here's Why You Need a Blog on Your Business Website

With over 4.9 billion internet users worldwide, ensuring your business gets in front of as many people as possible is vital. One great way to do this is to have a blog on your website. When you think of a blog, your mind may go to a fashionista keeping you updated on the latest trends […]
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What Causes a Website to be Slow?

One of the most critical factors that play a role in the success of your website is its speed. Users not only want, they expect websites to be fast. Therefore, when a website takes too much time to load, it negatively affects your site’s UX (user experience), and when your UX takes a hit, your […]
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6 Landing Page Mistakes to Avoid in 2022

We all know how important first impressions are. And in the realm of digital marketing, landing pages are your chance to make a great first impression. The problem is that many marketers fail to put much thought into landing pages and sometimes avoid them altogether. Landing pages must be more than just a place where […]
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Website Design and How Long It Takes

With over 2.14 billion people worldwide shopping online, it’s evident that you need to have an online presence if you want your brand to succeed. If you don’t have a website, you may be wondering how long it would take to get a website up and running. The design and cost of a website are […]
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Essential Components Electrician Websites Must Have

Regardless of how long you’ve been an electrician, a website can be a great asset to your business. A well-designed website can attract more customers, help you connect with potential customers easier, and stand out from your competitors. But what does your site have to have to make a statement? Whether you decide to build […]
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How to Boost Leads for Your Plumbing Website in 2022

If you’ve been in the plumbing business for any length of time, you know that people don’t give plumbing a second thought until they have a plumbing emergency. That’s why your plumbing website needs to be specific and straight to the point. A quality plumbing website will address your potential client’s needs and make it […]
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A Guide to Making an ADA Compliant Website

When building your website, the goal is to reach as many people as possible to make it worth your time and money. But what if you found out that your website wasn’t accessible to everyone? That there are people with certain disabilities, who aren’t able to navigate your site. When your website isn’t compliant with […]
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Why is it Crucial to Have an ADA Compliant Website?

One of the most significant aspects of starting a successful business is developing a website for your brand. Your website will serve as your brand's identity, a platform for telling your story, and a way of connecting with potential customers. Over the last years, the capacity to develop websites has massively improved. You can now […]
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How to Attract Customers to Your eCommerce Site

So, you have established your eCommerce store, discovered exquisite products, and are now sipping your coffee while counting your profits—except you aren't because your website doesn't appear to be getting as many visitors as you would hope. Similar to brick-and-mortar stores, eCommerce stores must bring in new customers to maintain growth and maximize profits.  In […]
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7 Essential Features Plumbing Websites Should Have in 2022

86% of people use the Internet to find local businesses. If you don’t have a website, you’re missing out on a huge opportunity to attract new customers. And if you do have a website, it needs to be adequate to stand out from the competition. It's especially true for local plumbing services. If you want […]
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Understanding Local SEO

Local advertisements and word-of-mouth may be effective methods in drawing customers from your area. However, an online search can be just as beneficial, if not more so. In fact, 97% of search engine users have browsed online to check a local business. In addition, users looking for local information account for 46% of all Google […]
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What Can Bad Reviews Do to a Business?

Businesses work hard to earn positive customer reviews. Some people may think that they're a distraction from the work that needs to be done, but customer reviews are integral to a business's success. Thanks to the Internet, many different ways are available for people to voice their opinions. For example, they could post on your […]
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