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KangoMedia Blog

What you need to know to get results from your website and online marketing.

A Guide to Making an ADA Compliant Website

When building your website, the goal is to reach as many people as possible to make it worth your time and money. But what if you found out that your website wasn’t accessible to everyone? That there are people with certain disabilities, who aren’t able to navigate your site. When your website isn’t compliant with […]
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Why is it Crucial to Have an ADA Compliant Website?

One of the most significant aspects of starting a successful business is developing a website for your brand. Your website will serve as your brand's identity, a platform for telling your story, and a way of connecting with potential customers. Over the last years, the capacity to develop websites has massively improved. You can now […]
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How to Attract Customers to Your eCommerce Site

So, you have established your eCommerce store, discovered exquisite products, and are now sipping your coffee while counting your profits—except you aren't because your website doesn't appear to be getting as many visitors as you would hope. Similar to brick-and-mortar stores, eCommerce stores must bring in new customers to maintain growth and maximize profits.  In […]
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7 Essential Features Plumbing Websites Should Have in 2022

86% of people use the Internet to find local businesses. If you don’t have a website, you’re missing out on a huge opportunity to attract new customers. And if you do have a website, it needs to be adequate to stand out from the competition. It's especially true for local plumbing services. If you want […]
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Understanding Local SEO

Local advertisements and word-of-mouth may be effective methods in drawing customers from your area. However, an online search can be just as beneficial, if not more so. In fact, 97% of search engine users have browsed online to check a local business. In addition, users looking for local information account for 46% of all Google […]
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What Can Bad Reviews Do to a Business?

Businesses work hard to earn positive customer reviews. Some people may think that they're a distraction from the work that needs to be done, but customer reviews are integral to a business's success. Thanks to the Internet, many different ways are available for people to voice their opinions. For example, they could post on your […]
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How to Make Your Website More Visible on Google

The competition in your industry is fierce, so you’re doing everything in your power to boost your business and get your face and name out there.  Creating your logo and a website are just a small part of your business venture. Getting yourself noticed means creating a website that will attract potential customers to your […]
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Why Does A Law Firm Need a Website?

As a new firm, you may think that it will be easier to find clients than it actually is. Just by telling people that you’ve opened your firm, networking at a function, or creating some physical marketing materials, you may think that clients will start coming to your door eager for your legal expertise. After […]
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Why Responsive Web Design is Important for Your Business

You want your audience to see your website the way you intended. If you’re not designing for mobile, the majority of the people who do see your site won’t be. Guaranteeing a mobile-friendly version of your business website means maintaining the design and functionality of your pages across screen resolutions and aspect ratios for every […]
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The Change From Google My Business to Google Business Profile — What Does It Mean?

The way businesses manage their profiles on Google is about to change once again. Google My Business is being phased out for business owners who have a single business location and replaced by Google Business Profile.  This change is the latest of several Google has made over the years regarding businesses managing their online presence. […]
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Effective Tips to Improve Local SEO

Running a small business is tough. You’re responsible for everything from finances to design, services, and marketing. Moreover, you’re competing with other local businesses that are doing the exact same thing.  How do you stand out from the competition both in-person and online?  Building a web presence and using tools to rank higher in search […]
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10 Important Features Your Construction Company Website Should Have

Just having a website for your construction company is not necessarily enough to generate sufficient business to stay afloat in a competitive landscape. A business website needs to employ important features such as testimonials and reviews, as well as feature professionally shot, beautiful images that keep potential clients on the page and copy that keeps […]
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