If you’ve been in the plumbing business for any length of time, you know that people don’t give plumbing a second thought until they have a plumbing emergency. That’s why your plumbing website needs to be specific and straight to the point.
A quality plumbing website will address your potential client’s needs and make it easy for them to get the information they navigated to your website to find. You need to make sure to target your website to the right local area, and website visitors need to be able to contact you directly from your website. And if someone landed on your website because they have an emergency, they need a way to contact you immediately, instead of waiting.
If you’re ready to learn how your website can draw people to it, win them over, and convert them into leads, keep reading because we’re going to tell you just that. Here are six steps to get more leads from your website.
If you have a mobile-friendly website with a responsive design, it will rank higher in Google searches. When someone has a plumbing emergency and Googles “plumbers near me,” you want your website to be one of their first options.
Here are some ways you can optimize your website:
Search Engine Optimization (SEO) is crucial, and it is an excellent investment. It’s vital that your website rank at the top of organic search results. In an emergency, people have to be able to find you fast.
And if you want to gain the support of local customers, include your neighborhood or city in your keywords. When someone searches for “leaky toilet repair” or “plumbers near me,” Google uses an algorithm to find the most geographically relevant results. So if you are a smaller company, you can be featured the same as larger companies in organic search results.
These days, people don’t ask for recommendations from friends and family like they used to. Instead, they turn to the internet to search for plumbers nearby, and they base a lot of their decision on the online reviews they read.
Positive reviews left by real customers can help show that you are operating a trustworthy business. Prospective clients read an average of ten reviews before deciding whether or not to trust a company. The majority of those people trust online reviews the same as they do personal recommendations.
When building a website, it’s easy to choose stock photos of plumbing services. Instead, use pictures of work that your crews have performed. Show how your team saved a homeowner from a plumbing disaster.
Showing your previous work can give you credibility and will help customers decide to contact you when they see how you’ve saved someone else from a problem they are having.
Social media is a great way to get your business in front of people in your local area. In one place, customers can review your business, and potential customers can see photos and content of your company.
A 2019 study reported that 63% of people surveyed said they would switch to a company that offered texting as a way of communication. Imagine the number of additional leads you could gain by enabling potential customers to text your business.
Adding a mobile chat program to your website is another excellent way to convert visitors to leads. A chat will allow a designated person to receive and respond to messages from your website within minutes. That means you could get a message, set up a time with a plumber, and give the customer the plumber’s ETA, all from your website.
When your website is set up correctly and contains relevant content, it can more than pay for itself with the new leads it generates. If you’re not the tech-savvy type and could use some help revamping your website to work for you more effectively, KangoMedia can help.
KangoMedia is in the business of helping businesses build websites that win customers. Our knowledgeable, experienced team of experts provides web design and SEO services to help you promote your business and attract more customers. We would love the opportunity to help you outrank your competition.
Contact us today for a free consultation.