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KangoMedia Blog

What you need to know to get results from your website and online marketing.

Making Your Website Fit Into Your Marketing Strategy

Having a competent, engaging and eye-catching website is your best strategy to generate more leads and to see those leads become real sales. Your website is your greatest marketing tool, but like most tools, you need to know how to use it to get the most out of it.  Here are 5 tips to help […]
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Should I DIY My Website?

Buyer behavior has changed a lot since early 2020. More and more consumers are going online to shop to fulfill the vast majority of their needs. The online business boom has its advantages if you have a proper website and keep it optimized to get the most out of it that you can.  Creating a […]
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Why Use WordPress For My Business' Website?

There is a pretty good chance you’ve already browsed several WordPress-powered websites just searching the internet today. Over 74 million websites use WordPress to post new content to their pages every SECOND.  If that statistic wasn’t impressive enough, WordPress also powers 27% of all websites on the internet. Being that they are the most popular […]
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Essential Components Your Restaurant Website Should Have

Restaurant websites can be excellent tools that help drive traffic to your business. However, you can’t just throw up any old website and expect to see positive returns.  A great website should have certain essential components for it to drive traffic to your business effectively. If you leave something out, or if your site isn’t […]
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How a Dated Website Hurts Your Business

Think about the actions you take when you're surfing the web. When you land on an outdated website, one that looks old, neglected, and ugly, what do you do?  Chances are, you click away. You may wonder whether or not this company is even in business, or if they are, whether or not they're making […]
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9 Signs That You Need a New Website ASAP

When you have a website, regardless of what type of business you have, you and your customers both have expectations.  Your website is a great marketing tool, but it is only as good as its performance, content, and ability to function.  Your website is often a potential customer’s first impression of your business. It is […]
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What You Need to Know About How People View Websites

We’ve all heard the adage, “you never get a second chance to make a first impression.” This is especially true with your website. In today’s digital world, your website and brand provide a first look into who you are and what you’re about within seconds.  Before you create a new website or update your current […]
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Why Your Business Needs a Custom Website in 2021

You’re more driven than ever when it comes to your business. You have a solid client base and the reviews to back it up — but you want more. You want to see exponential growth in 2021. Consumer behavior has changed and people are relying more and more on what they can find online. Sure, […]
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Mastering the Call to Action

Marketing, in its simplest form, promotes the buying and/or selling of a product or service.  As a business owner you’re always trying to figure out what audience you’re hitting and how they receive/understand the message behind the marketing content you’re putting out.  Is your target audience reading your content in its entirety? Do they find […]
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What Is a Call-to-Action and Why Is It Important?

When it comes to businesses (especially small ones), marketing is crucial. Obviously small businesses can utilize free tools such as social media to promote their business and the services they provide, but often their own website represents the best potential investment and the bulk of their marketing via content, sales, and more. With social media, […]
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How to Optimize Your Website for Mobile Devices

There are over 3.5 billion smartphone users globally. 77% of those users are American, and 62% of those American users have purchased on their mobile device.  With numbers like this, it’s  easy to see why every website should be optimized for mobile devices in 2021 and beyond.  You might be thinking, “Easier said than done.” […]
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How Can a Website Bring Me New Leads and Potential Customers?

It’s 2021. Having a website for your business is a non-negotiable. Even if you don’t want or need a worldwide market, your business still needs to be searchable, safe, and representative of your business in a positive way. If you don’t have a website, we can’t stress this enough - you need one. If you […]
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