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KangoMedia Blog

What you need to know to get results from your website and online marketing.

How a Dated Website Hurts Your Business

Think about the actions you take when you're surfing the web. When you land on an outdated website, one that looks old, neglected, and ugly, what do you do?  Chances are, you click away. You may wonder whether or not this company is even in business, or if they are, whether or not they're making […]
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9 Signs That You Need a New Website ASAP

When you have a website, regardless of what type of business you have, you and your customers both have expectations.  Your website is a great marketing tool, but it is only as good as its performance, content, and ability to function.  Your website is often a potential customer’s first impression of your business. It is […]
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What You Need to Know About How People View Websites

We’ve all heard the adage, “you never get a second chance to make a first impression.” This is especially true with your website. In today’s digital world, your website and brand provide a first look into who you are and what you’re about within seconds.  Before you create a new website or update your current […]
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Why Your Business Needs a Custom Website in 2021

You’re more driven than ever when it comes to your business. You have a solid client base and the reviews to back it up — but you want more. You want to see exponential growth in 2021. Consumer behavior has changed and people are relying more and more on what they can find online. Sure, […]
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Mastering the Call to Action

Marketing, in its simplest form, promotes the buying and/or selling of a product or service.  As a business owner you’re always trying to figure out what audience you’re hitting and how they receive/understand the message behind the marketing content you’re putting out.  Is your target audience reading your content in its entirety? Do they find […]
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What Is a Call-to-Action and Why Is It Important?

When it comes to businesses (especially small ones), marketing is crucial. Obviously small businesses can utilize free tools such as social media to promote their business and the services they provide, but often their own website represents the best potential investment and the bulk of their marketing via content, sales, and more. With social media, […]
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How to Optimize Your Website for Mobile Devices

There are over 3.5 billion smartphone users globally. 77% of those users are American, and 62% of those American users have purchased on their mobile device.  With numbers like this, it’s  easy to see why every website should be optimized for mobile devices in 2021 and beyond.  You might be thinking, “Easier said than done.” […]
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How Can a Website Bring Me New Leads and Potential Customers?

It’s 2021. Having a website for your business is a non-negotiable. Even if you don’t want or need a worldwide market, your business still needs to be searchable, safe, and representative of your business in a positive way. If you don’t have a website, we can’t stress this enough - you need one. If you […]
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Tips for Building a Great Trade Website

Having a website these days is essential, but having the right type of website for your trade is even more critical. A well thought out website is your online 24/7 business card and best-selling salesman. Your website visitors will research you, your business, and your competitors before deciding who to contact first. You want it […]
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How Your Website Builds Trust in Your Brand

Having a website is a necessary building block to a solid brand in whatever industry you’re in. It introduces potential customers to you, describes how you can help them, and mostly, it helps build trust to stand out against your competitors by differentiating your voice and ethos from the crowd. Creating a small business website […]
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Why Should Plumbers Have a Website?

Most of the plumbers that we work with have one thing in common — they get most of their new business from referrals and word-of-mouth marketing. Word-of-mouth marketing is a great way to get new business. When someone is happy with your work and they are willing to tell other people about you, it’s easier […]
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What Is Search Engine Optimization (SEO) and Why Does It Matter for My Business?

Have you ever searched for a particular item online and found what you were looking for on your first search: the right brand, the correct item, and the preferred store? Do you ever wonder how the company's website seems to always come up first in your Google, Bing, or Yahoo searches? This result is achieved […]
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