One of the most critical factors that play a role in the success of your website is its speed. Users not only want, they expect websites to be fast. Therefore, when a website takes too much time to load, it negatively affects your site’s UX (user experience), and when your UX takes a hit, your conversion rate does as well.

Seconds count when it comes to website speed. Not only do users frown upon slow websites, but so does Google. So if your site speed is slow, it can affect your ranking with Google.

With your conversion rate and your visibility on SERPs (Search Engine Results Pages) on the line, it’s imperative to find out where your site currently stands and work your way up from there. Keep reading to learn why your website may be slow and ways to improve the speed of your website.

#1. Images Are Not Optimized

Large images with non-descriptive file names and no alt tags are unoptimized images and can lead to slow web speeds.

Many people create images in programs such as Photoshop for the extreme detail and high-quality images they can generate. Unfortunately, that detail and quality can actually slow your website.

Another factor related to images that can cause speed issues is not assigning an alt tag to your image. Alt tags are short descriptions of the picture. Google uses these alt tags to understand what your images are.

Avoiding this issue is easy. Simply optimize your images! There are free tools available to optimize your images quickly and easily.

It’s also essential to choose the correct file type. PNG and JPG are the main types of photo files. Use a PNG if the image needs to be transparent or if you want it to be more detailed. JPG is the standard file type used online because they are smaller file sizes and load quickly.

#2. You Don’t Have a CDN (Content Delivery Network)

A CDN connects with your site’s server and transfers data very quickly. It ensures that users are accessing your website from a server in a nearby location, thus leading to quicker speeds because the data travels a short distance.

If you aren’t currently using a CDN, it could be in the best interest of your website to look into implementing one.

#3. Significant Web Traffic

Having a significant amount of people accessing your website doesn’t sound like a problem, but it can be. A website can handle a certain number of visitors before it starts to slow down, and that number is based on its bandwidth.

The bandwidth tells how much information the internet connection can handle in a specific amount of time. You may have heard of broadband, which is a larger bandwidth and will allow data to be delivered quickly to more visitors.

If you’ve noticed more traffic, you may want to contact your site’s host and update your plan to increase your bandwidth.

#4. Too Many Elements On Pages

HTML, images, stylesheets, scripts, videos, and other elements on your page impact the size of your page. When you have too many elements on a page, it will take longer to load.

Review the elements on your website and decide if they are necessary. For example, do you have several videos on your page, but only a few are getting clicks? You may want to consider removing those that visitors aren’t viewing.

#5. Lots of Ads

Ads can slow down your website like videos, content, and images. Third-party ads can also affect your speed. Not only will it slow down the speed of your site, but too many ads will annoy visitors.

Think about removing some of the ads from your website. If a page isn’t loading because of ads, a user may notice that they are waiting for ads to load and will leave the page. Limiting ads to two per page will help your page load better.

#6. Unreliable Web Host

You need a hosting service to get your website online. When visitors search for your website in their browser, the web host presents them with your website from their server.

Do you know that saying “you get what you pay for”? A cheaper hosting service can lead to slower loading times for your website. While you may end up spending more for a good hosting service, you can have the confidence knowing that your website will continually be accessible.

Let Kango Media Fix Your Slow Website Fast

You’re busy running your business. And you may not even have the skills required or the desire to ensure that your website is adequately optimized. We understand, and that’s where we can help.

The expert web designers at KangoMedia have the experience needed to design a website that wins customers. We will sit down with you to identify your needs and tailor a plan to fit your specific needs and goals. 
Schedule your free consultation today, and let’s talk about your business!

We all know how important first impressions are. And in the realm of digital marketing, landing pages are your chance to make a great first impression. The problem is that many marketers fail to put much thought into landing pages and sometimes avoid them altogether.

Landing pages must be more than just a place where potential clients are landing when they click on a link. They must be enticing and show the user what they can gain by working with you if you want to increase your conversion rate.

But simply knowing that landing pages are important isn’t enough. You must understand what some common mistakes are and how to resolve them. This article will discuss six common mistakes marketers make regarding landing pages and what you can do to avoid them.

#1. Your Message Isn’t To the Point

You have a specific goal in mind when creating a landing page. And you have to find a way to communicate that message that will keep your visitor’s attention, and you have to make that happen almost immediately. In fifty milliseconds, to be exact! That means if your message isn’t clear and to the point, your visitors will be moving on to the next website.

You can avoid this mistake by deconstructing your marketing message to the heart of your offer. Make it clear what problem you can solve for your clients and how you can improve their lives, businesses, etc.

#2. The Page Is Poorly Designed

If your page is poorly designed or visitors find it difficult to navigate, they are likely to look elsewhere. Conversely, when your page is well designed, it will look nice, and visitors will be able to easily find what they are looking for.

Avoid this mistake by making your page simple. Sticking to a sleek, clean design that highlights relevant information will make visitors want to learn more. In addition, your form should only require information you genuinely need to provide more information about your services.

#3. It’s Not Mobile Friendly

Over 60% of website traffic is via a mobile device. Failing to design a mobile-friendly landing page could lead to losing over half of your visitors!

You can create mobile landing pages by using a landing page builder. That can ensure optimization and can help you save on costs. Doing this will improve loading times and ensure that your page is compatible with various devices.

It can also be advantageous to optimize forms for those using mobile devices. You can do so by avoiding the use of images, using drop-down menus, only including essential information, vertically aligning the page, and avoiding text input restrictions.

#4. Unclear CTA

The point of the landing page is to generate leads and convert visitors into customers. That means that your CTA (call-to-action) must be clear, grab visitors' attention, and make it hard for them to refuse.

To make sure they understand your CTA, ensure that it tells visitors exactly what action you want them to take. You should also make sure it stands out from the rest of the page. It also has to convince users that they need to take action. Placement, font styles, and button colors are also important, but making minor changes will not significantly change your results.

#5. You Fail to Build Trust 

You can have the best offer and the best landing page, but people will still hesitate to buy into your brand. Simply laying out the benefits you provide is not enough. It’s your job to work around the lack of trust that people have in today’s digital world.

One way to show visitors your customer’s experiences working with you is to showcase customer reviews and testimonials. Statistics show that 78% of people trust online reviews just as they would a recommendation from family and friends.

#6. Slow Load Times

If people leave your page before it loads, all the hard work you put into creating your landing page was for nothing. A study by Digital.com showed that 50% of visitors would leave a website if it took longer than six seconds to load.

Consumers aren’t the only ones who are looking for quick-loading landing pages. Slow load times can also affect your ranking with Google.

Here are some ways you can avoid slow load times:

• Make sure you are using a fast hosting provider
• Keep your web code clean
• Shorten your site files
• Work with a CDN (content delivery network)
• Use web caching
• Conduct speed tests regularly
• Optimize your images
• Reduce page redirects

Let KangoMedia Take the Guesswork Out of Your Landing Pages

Ensuring that you are avoiding mistakes in your landing pages can significantly affect your conversion rates. Keep in mind that your audience's needs are continually changing, so it’s essential to reevaluate your landing pages as you gather data. If you’re still not sure that you are making the most out of your landing pages, KangoMedia can help.

At KangoMedia, we see ourselves as your partner in growth. We often see businesses wasting money because their websites fail to convert. So we design digital marketing campaigns and websites that convert visitors to your website into leads and paying customers.
Schedule a free consultation today to see how KangoMedia can help you grow your business.

With over 2.14 billion people worldwide shopping online, it’s evident that you need to have an online presence if you want your brand to succeed. If you don’t have a website, you may be wondering how long it would take to get a website up and running.

The design and cost of a website are typical concerns when you are building a website, but there is another that you should consider, time. The longer it takes to get your website built, tested, and deployed, the more potential clients you could be losing to competitors who are already online.

But how long does it take to build a quality website? And what factors go into that timeframe? This article will explain what is involved in the website development process and how long it takes to build a functional website from start to finish.

An Overview of Website Development

Although you can design and build a website for your company in-house, most businesses outsource this task to a web development firm or a freelancer to ensure that their website is reliable and usable.

And while looking at a website, it may seem like it would be simple to create a menu, place a button here or there, add some images, and voila! However, while it may seem simple, a lot is going on to get to that point. Web developers use HTML, CSS, PHP, Javascript, and other programming languages to create your ideal website.

Steps of Building a Website

First, we’re going to review the steps of building a website and give you an estimate of how long each step may take. Keep in mind that these timeframes are estimates, and it could take more time or less time, depending on circumstances.

Research & Select Your Developer

The first step is to choose your developer. You will want to work with a developer with a reputation for on-time delivery of tasks while consistently remaining on budget. It’s also essential to choose a developer who aligns with the style and aesthetic of your brand.

Depending on your needs and budget, this step could take between a week and a month.

Initial Communication & Setting Goals

After you choose a developer, you will need to meet with them to discuss your website goals. You have a couple of options here.

You can allow the developer to make the decisions for your website based on the information you provide them about your vision and mission of your brand and what outcome you are looking for. Or, you can come up with an idea of what you envision your finished website to look like.

Keep in mind that if you leave the developer to decide about the design of your website, that means they have to spend more time getting to know your brand and will create multiple proposals for you. However, if you provide even a general outline of what you want, they can give feedback on what would work, what wouldn’t, and what they believe could improve your website.

This step of the process could take anywhere from a week to three weeks.

Create an Action Plan

After learning about your vision for your website, your developer will create multiple website plans to share with you. At this time, you can select a plan and give your feedback or specific revisions or additions. Your developer will then revise the plan as necessary per your input.

This step could take a week or two as you will be communicating back and forth with your web developer.

Design Mock-Up

Your developer will then provide you with mock-ups of how your finished website would look. These will give you an idea of where things such as web copy, images, and buttons will appear on your site and the approximate scale of the items.

You should receive a mock-up of each page that will be part of your website. This is the point in time where your feedback is ideal. If there is anything about the mock-up that you don’t like, speak up. Since your website is still in the development stage, it will be easy to make changes.

Keep in mind that the more changes you make, the more it will affect your timeline. Typically it takes about two to three weeks of revisions and mock-up versions before approving a design.

In-Depth Development

At this point, your developer will take the mock-ups that you approved and turn them into your website. Your developer should be contacting you regularly to keep you updated on the progress of your project, along with a snapshot of the progression.

If you notice something that wasn’t part of the plan or that doesn’t look like an approved mock-up, be sure to mention it. It’s easier to fix something at this stage than it is once your website goes live.

Depending on the complexity and size of your website, this part of the process could take one to two months, possibly longer if you are making a substantial amount of revisions or additions.

Review Site & Make Revisions

Your developer will send it to you for review now that your site has been designed, tested, and optimized. Carefully review the website and make sure it looks and performs as expected.

If you have reviewed the mock-ups provided thus far, there should only be minor changes that need to be made, if any. Checking the site and identifying any issues will take between one and two weeks.

Get a Professional Website That Generates More Leads

For a professionally designed website, you can anticipate a timeline of about five to six months. This may seem like a long time, and understandably, you would want your website to launch as soon as possible. However, it’s essential to ensure that you provide a responsive website that potential customers can easily use to find the information they need.

At KangoMedia, we design websites and digital marketing campaigns that convert website visitors into leads and paying customers. We are focused on helping you grow your business. We’re more than a service provider. We’re your partner in growth.
Let’s talk about your business! Contact us today for a free consultation.

When building your website, the goal is to reach as many people as possible to make it worth your time and money. But what if you found out that your website wasn’t accessible to everyone? That there are people with certain disabilities, who aren’t able to navigate your site.

When your website isn’t compliant with the Americans with Disabilities Act (ADA), that’s precisely what happens. When your website lacks ADA compliance, someone cannot use your website because of a hearing, vision, or physical disability. So not only can you miss out on potential clients, but you also open yourself up to fines and even an ADA compliance lawsuit.

Although there are no ADA regulations on what an ADA-compliant website looks like, you can take steps to ensure that your site is accessible to everyone.

What is Digital Accessibility?

Accessibility means availability to everyone, regardless of disability, and other factors. Providing signs in braille, elevators, and wheelchair ramps are examples of accessibility in the physical space. But how is that converted into the digital space?

All that digital accessibility means is that any copy, photos, videos, forms, and buttons on your website must be accessible. For example, do you provide the option for captions on audio or video content? That is something that a user with hearing loss or deafness would need to be able to navigate your website.

Website Content Accessibility Guidelines

The Website Content Accessibility Guidelines provide web developers with a checklist of items to test for when ensuring that their website content is accessible. The four categories that your site must meet to be ADA compliant are:

• Perceivable
• Operable
• Understandable
• Robust

Meeting these guidelines is essential not only for the sake of accessibility but also for the sake of SEO. Google has stated that they consider web accessibility when ranking websites, so following these guidelines can help your website rank higher in search results.

Ways to Make Your Website ADA Compliant

Here are steps you can take to ensure that your website is ADA compliant.

#1. Audit Your Current Website

Conducting an audit of your website is essential for pinpointing accessibility issues such as low contrast text, missing alternative text, etc. You can use programs such as WAVE or Lighthouse to rate your site for accessibility, and you can test your website with screen reader software.

#2. Use ADA Compliant Graphics

When choosing graphics for your website, your graphics should flash less than three times each second. More than that could cause someone viewing your page to have a seizure. There should also be an alt text that describes your images so that it can be read aloud for visually impaired users.

#3. Alt Text and Easy to Read Fonts

Alt text allows site readers to describe images to users verbally. Another important factor is using fonts that are easy to read. The font should also be a color that contrasts with the background of your page because using a lighter font on a light background will cause people to strain to read it.

#4. Use Logical Features

A large audience should be able to understand a website that is ADA compliant. An example would be using an “X” in the top corner of a pop-up so that users know how to close the window. In addition, all forms on your website should have instructions that can be read by all users when trying to enter information.

#5. Use Standard HTML Tags

An assistive reader should be able to read your code, so make sure the code on your website has to use standard HTML tags. And even if documents are provided in PDF form, you should also provide them in a text-based format. Software used to read text for visually impaired users cannot understand complex image documents.

#6. Your Website Should Be Keyboard and Pause Friendly

The “operable” category of ADA-compliance standard is to ensure that users can navigate your site using only a keyboard. Some users can’t grip a mouse or use a touchscreen.

Your site should also allow users to pause over content or slow scrolling or slideshow movement. In addition, you should eliminate videos with autoplay or that have a time limit.

#7. Stay Updated with ADA Compliance Changes

As technology advances and new discoveries are made to assist people with disabilities, the compliance standards will change. That means you need to make sure you keep up to date with all compliance changes.

Maintain An ADA-compliant Website With KangoMedia

By having an ADA-compliant website, you are opening your business up to a more extensive potential customer base, and you are also helping create an inclusive society. Plus, it positively impacts your SEO.

At KangoMedia, we offer web page design solutions that make your site not only ADA-compliant but also responsive, user-friendly, and visually appealing. We design websites and digital marketing campaigns that convert visitors into leads and paying customers. We’re more than a service provider. We’re your partner in growth.

Contact us today, and let’s talk about your business!

86% of people use the Internet to find local businesses. If you don’t have a website, you’re missing out on a huge opportunity to attract new customers. And if you do have a website, it needs to be adequate to stand out from the competition.

It's especially true for local plumbing services. If you want to be found by people searching for "plumbers near me," you need to have a great website. One that's optimized for search engines and easy to use.

Additionally, here are a few essential features your plumbing website should have in 2022.

1. A Clear And Easy-To-Navigate Design

Your website's navigation should be easy to use and intuitive. That means using simple menus and drop-down options. If your website has a lot of content, you might want to consider adding a search bar so people can find what they're looking for quickly and easily. By making your website easy to navigate, you'll help ensure that people stick around and keep coming back.

2. Responsive Design

More people than ever are using their phones to access the internet. In fact, 57% of internet users say they will not advocate or endorse a small business with a poorly designed website. So make sure your site looks great on all devices.

Plus, mobile searches have overtaken desktop searches, so your site must be mobile-friendly. If you haven’t already, now is the time to invest in a responsive website design.

3. A Blog

Blogging is a great way to attract new visitors to your site. In addition, it can help you rank higher in search results. For example, on your plumbing site, dedicate a blog to answering common questions of your customers. For example, “How do I clear a clogged sink?” or “What causes plumbing leaks?”

By providing this valuable content, you’ll attract new visitors and show search engines that your site is a valuable resource for plumbing information. As a result, you’ll rank higher in search results and get more traffic to your site.

To get started, brainstorm a list of topics you could write about. Then, do some keyword research to determine which topics are being searched for the most. Once you have a few ideas, start writing your blog posts and promoting them on social media. With a bit of effort, you’ll soon see an increase in traffic to your site.

4. A Professional Logo

Another critical element of your plumbing website is your logo. It's essential to have a professional logo that accurately reflects the quality of your business. A well-designed plumbing logo can set you apart from your competitors and attract new customers.

If you don't have a logo, or your current logo isn't working for you, it's time to invest in a new one. A good logo is worth its weight in gold, and it can be a powerful marketing tool for your business.

Here are a few tips for designing an excellent plumbing logo:

• Keep it simple: A complex logo can be challenging to remember and may turn potential customers away. Instead, stick to a simple design that is easy to understand and recognize.
• Use colors wisely: Plumbing logos often use blue and white, but don't be afraid to experiment with other colors. Just make sure your logo is easy to read and understand.
• Think about typography: The font you use in your logo can say a lot about your business. Choose a professional font that is legible and easy to read.

Your logo is an integral part of your plumbing website, so make sure it reflects the quality of your business. With a bit of thought and care, you can create a memorable and effective logo.

5. A Clear To Call Action

It's essential to have a clear call-to-action (CTA) on your plumbing site, so that your customers take your desired action. It can be as simple as adding a "Book Now" button to your homepage or including a contact form on every page of your site.

When designing your CTA, keep the following in mind:

• Use persuasive language
• Make the CTA stand out from the rest of the content on the page
• Keep the CTA above the fold
• Include a sense of urgency
• Use first-person pronouns like "I" or "We"
• Be clear and concise

Remember, the goal of your CTA is to get potential customers to take action, so make it easy for them to do just that.

6. List Of Plumbing Services

Of course, it's vital to include your list of plumbing services on your website. They are, after all, what you're selling! Ensure that you explain each of them in detail so that potential customers know what they're getting when they hire you.

7. Social Proof

People inherently don't trust new websites they find. So how do you get past this hurdle and ensure that people will not only visit your website but also make a purchase?

The answer lies in building trust through social proof. Social proof is when we see that other people are using a product or service; we're also more likely to use it. 

People are more likely to trust a website if it has some sort of social proof. And this could be in the form of customer testimonials, social media followers, or even press mentions. If you can get any sort of validation from people that have already used your product, it will go a long way in building trust with new customers.

Get A Professionally Designed Plumbing Website With Kangomedia

Think of all the benefits and advantages you can enjoy with having a plumbing website. Instead of promoting your business the old way, you can now take your business to a whole new level with the power of internet marketing. You can target a wider audience and get more leads and customers quickly.

KangoMedia is a web design company specializing in creating custom websites for businesses in various industries. We understand that each business is unique and has different needs. That’s why we offer customized solutions.

Contact us today to learn more about our web design services and how we can help you grow your business. We look forward to hearing from you soon!

As a new firm, you may think that it will be easier to find clients than it actually is. Just by telling people that you’ve opened your firm, networking at a function, or creating some physical marketing materials, you may think that clients will start coming to your door eager for your legal expertise. After all, word-of-mouth advertising worked for many businesses in the past. Why wouldn’t it work for you today? 

Unfortunately, it isn’t always that easy to get a new law firm off the ground. You’ll need a website to help you become successful and reach the people who are trying to reach a firm like yours. 

3 Reasons Your Law Firm Needs a Website

You’ll soon notice that your competition has done more than simply hung their shingle.  Successful firms understand the importance of utilizing digital marketing —  74% of people start searching for a lawyer online. 

1. Create a Great First Impression

The legal profession is highly competitive. There are dozens of law firms that are fighting for business from the same clients you are in the same area you are. For this reason, you need to stand out from your competition by making a great first impression.

Whether a potential client is referred to you by word of mouth or remembers your law firm’s name from somewhere else, the first thing they’ll probably do is check out your website. Initially, they may be looking for your phone number, but they’ll also be checking out the rest of your website as they do so. Regardless of how much time they spend there, you’ll want to be sure to create a great first impression.

To do so, you’ll need a website that’s appealing, clear, and reflective of the areas of law in which your firm specializes. Ensuring that your website has all of these qualities will help create a feeling of trust and credibility in your firm.

At the same time, it’s equally essential for your website to be engaging. For instance, you may want to include a newsletter or mailing list to which your visitors can subscribe. Doing so won’t only provide them with additional important information, but it’ll also help you stay at the forefront of their mind when they need legal representation. 

2. Have a Platform on which to Share Legal Knowledge

Websites provide you with the ideal space to share information (e.g., articles or videos about current legal questions or issues) with your visitors. Sharing this information will establish you as an expert in your field. It also helps you create a voice for your firm by showing your visitors the areas of law you specialize in and establishing you as an authority in your field.

A Word About Brand Awareness

Regardless of your practice’s goal or mission statement, it’s important to let people who require your services know that you exist. This information is something that’s best shared through an efficient and engaging website.

Make sure that your website quickly conveys relevant  information in a convenient way. Don’t make potential clients guess about your firm. Make sure your site is easy to navigate and demonstrates exactly what you do to anyone who lands on your homepage.

3. Be Able to Reach New Clients

Your office hours are limited. When you have a website in place, you’re open for business 24/7/365, which means that when someone needs you, you’ll be there for them. Having your contact information available for potential clients to contact you at their convenience means your doors are never closed.

To make your website more accessible, you may want to incorporate a live chat feature. You can also provide forms for your potential clients to fill out when convenient for them to do so. Prominently displaying your email address on your website is also beneficial. Each of these methods ensures that no hour is too unreasonable for someone to reach out to you, and it gives your visitors options to contact you when and how it works for them.

How to Create a Website for Your Law Firm

A powerful law firm website does much more than list your firm’s contact information alongside basic content. Don’t be afraid to translate your core values, mission, and overall culture into a compelling digital experience. Prospective clients are looking for answers to their questions and a sense that your firm can solve their problems. 

Your culture is a major deciding factor in how they evaluate your offering. Let your firm’s  unique story, team, and goals shine through your website — and watch your conversion rate improve.

For expert website design and development from an agency devoted to law firm website design, contact KangoMedia. We’re here to help your firm connect with your target clients through modern, responsive law firm website design, tailored content, and calls to action that convert.

You want your audience to see your website the way you intended. If you’re not designing for mobile, the majority of the people who do see your site won’t be.

Guaranteeing a mobile-friendly version of your business website means maintaining the design and functionality of your pages across screen resolutions and aspect ratios for every single device. 

What Is Responsive Web Design?

Responsive web design ensures that the design of your website responds to the user’s online behavior and works in any environment. This includes adapting for screen resolution, access platform, and orientation. 

Responsive web design relies on a mix of grids, layouts, media queries, and images to be flexible, giving the movement where and when needed to adjust to a user’s platform and device automatically. Whether a user is on an iPhone or viewing on  a laptop, the website should adjust without issues. 

Where does your business fit in terms of web design? Does it meet the needs of each user and potential customer? 

Responsive web design (or lack thereof) can make or break your business’ online presence. Here’s why. 

Why Your Business Needs Responsive Web Design

Better Search Engine Rankings

Mobile-friendly design means that your visitors and customers can access your site on the go and at home. 

Google and other search engines have recognized mobile indexing as a preference in their search engine rankings. 

But why the focus on mobile technologies?

Google rolled out its mobile-first indexing strategy in 2018, stating that “ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version.” 

As a result, Google has placed increased emphasis on sites that put the mobile experience first and design accordingly, providing an inherent benefit in search engine rankings.

Building a responsive web design means ensuring your website receives the ranking it deserves to and not just an automatic shove to the side for lacking modern technology adjustments. Responsive design also means that SEO will work between devices, not just on one platform or another. 

More Website Traffic

Higher search engine rankings mean more people will find your business website when they search for a product or service you offer. 

Scrolling when you’re on the hunt for something quickly isn’t efficient, and most people click (or tap) on one of the first five search results . 

Using responsive web design for your business website makes your website more competitive in search engine rankings and gains you more organic web traffic.

Reach More Potential Customers

Think about your target market for the product or service your business offers. Are they consistently using the same platforms or devices to access your website?

Most likely, the answer to this question will be no. The data shows that repeat users access sites from an array of devices including desktop/laptop computers and mobile devices. 

The majority of website visits and online purchases are made from mobile. If a potential client/customer visits your site from their phone while they are away from their desk and either can’t access the information they need to or have trouble navigating your page, you’ve already lost them. 

Creating the least amount of friction between your audience finding you online and completing the desired behavior that you wish them to take on your site is crucial to making a positive impression and boosting your conversion rate. Visitors that have a bad mobile experience on your site will not make a note to come back when they get back to their desk, so make their mobile experience count.

Boost in Online Sales 

The amount of revenue that stems from online sales has grown exponentially in the last several years, meaning that a focus on responsive web design is necessary to keep up with the growth. 

The majority of online purchases now come from mobile. What represented roughly half of online sales in 2016 has increased to roughly 73% of all online sales in 2021. . Most mobile users will then purchase directly rather than waiting to purchase later. Incentivize them to do so with an easy and rewarding shopping experience.. 

Making your website user-friendly with a responsive design means that your customers will be able to shop through your website without running into any issues with link placement or layout malfunctions. 

Mobile Users and Social Media

Social media is mostly consumed and shared by mobile users. From accessing social media pages and accounts to sharing links, mobile users have the tools to help your business flourish at their fingertips. 

Responsive web design gives your mobile users the chance to spread links to your site and social media profiles far and wide via social media. 

This couples with a social marketing strategy. Leverage link sharing in your social strategy with responsive web design. Link sharing will build website visibility, engagement, and conversions. 

Get a Website That Wins Customers with Kango Media

Web design can be a struggle when you’re going it solo. 

Many businesses are wasting money on marketing and advertising, sending traffic to a website that doesn't convert. 

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.

As a truck driver, owner-operator, or logistics professional, you know the importance of staying connected. A website offers you an online presence and a platform to showcase your services and industry experience all in one place.

A Google listing only tells customers so much. We know from experience that having a website connected to your business adds a significant amount of credibility to your business and a way for customers to see up-to-date information about what you offer and when. 

A website provides a central location for all of your information, allows customers to learn more about your company and services, and helps you stay up-to-date with other professionals in the industry. Below we’ll offer some more insight into why you should consider a website for your small business.

Your Online Presence is Important

Ask yourself where your customers can find you? If you have no online presence, you must be relying on word-of-mouth alone. According to Google, 76% of people who search for something nearby visit a business within a day, and 28% result in a transaction. With your potential customers mostly being online, you should be where they are to increase your visibility.

How Would My Trucking Business Benefit from a Website?

Creating a professional website for your trucking business offers many benefits, most of all a larger pool of potential customers. Read on to see what ways you can benefit the most.

Credibility and Reputation

Your website instantly gives you credibility, but you need more than that to build your trucking and logistics industry reputation. Showcase your successful contracts and partners on your webpage to build your reputation locally. Indicating the types of cargo you’re skilled at transporting is also helpful for generating new referrals.

Visibility

Building a professional website instantly gives you an online presence. Utilizing search engine optimization (SEO) techniques increases your visibility in search engines. This means that when potential clients search for keywords related to your business, it is more likely to show up within the top search results. The better optimized your website content is, the higher your search engine ranking is for your business. This is not a one-and-done process, and you will benefit from having a web design agency that offers expert SEO services build your website to ensure you are getting the most out of your pages.

More Sales

A stunning website, good credibility, and visibility help increase sales, and simply having a website increases your chances of conversions. However, if you want to bolster sales and develop long-term clients, you must have an engaging website design that offers everything the client is looking for — your services, testimonials, reviews, and easy ways to contact you all need to be focuses of your site to ensure that the process of learning about you and getting in touch with you is convenient. The fewer barriers to getting an email or phone call from your potential clients the better.

Better Drivers and Employees

Believe it or not, your website tells visitors your story. Create a website that you’re proud of, shows who you are, and shares your key values. Job seekers will see this and have a good first impression when you advertise employment. Be transparent and reap the benefits of employees who are proud of where they work. 

How Do I Create a Professional Website for My Trucking Business?

Before building your website, you need to create a domain name. You want your business name and domain name to be similar so customers and job applicants can find you easily. Choosing a domain is the simple part; next comes the actual website. 

Building your website is not impossible on your own, but you might want to consider hiring a web design agency to create your website if you value your continued success. Professional web designers have extensive knowledge and the experience needed to create a cohesive and responsive website design that functions on both modern computers and mobile devices. Website design agencies also know the best ways to employ SEO to rank your website higher on search engines.

KangoMedia Builds Professional Websites That Get Results

Now that you’ve learned how a website can bring you leads and potential customers, it's time to get started. Getting a new website that will generate more leads and land more contracts for your business should be hassle-free.

Our clear process will guide you through without any surprises and get your business on track to generating new leads and drawing in new clients without the hassle. 

Contact KangoMedia today for a free consultation. Give us a ring today and let’s talk about your business.

Building a website these days can be done by anyone who can flip a switch and turn on a computer. There are many website builder programs out there that use drag-and-drop. Technology has made it so that you can build a website if you click a mouse button. But do you know what you are doing? Several components go into building a website, and without the guidance of a professional, your site could be inadvertently missing out on thousands of qualified leads every year.

Hiring a web designer to build your online presence is something you should consider whether you are a large corporation or a small mom-and-pop shop. A web designer can build in all the bells and whistles you need to create a professional and trustworthy environment for your customers. They can take you from start to finish in the process, from helping you purchase your domain name to setting your site up for long-term SEO success.

The costs involved in building a website can be as low as a few hundred dollars (not recommended), upward to a few thousand dollars. What you want built into your web page will determine how much you need to spend. Let’s look at what costs are involved in having a web designer build your site, so you can make an informed decision when the time comes.

Factors That Determine a Web Designer’s Project Cost

Depending on the experience level of the web designer the project package cost will vary. Costs are going to be based on what type of website project you are planning and how expansive the scope is, as well as the complexity of the integrations and features.

1. Front-End vs. Back-End 

For front-end web development projects such as putting in a new, custom design, you are looking at a less expensive project. If you are looking at building a new website from the ground up or adding on some back-end features, costs will likely be higher. Projects added to the back-end might include:

• Building a content management system (CMS) so you can maintain and administrate your newly constructed site.
• Adding on e-commerce features for making purchases, processing payments, and securing customer information.
• Integrating with your marketing software.

Other Elements to Consider

Some website features may cost a little more because of their complexity and the work involved to build in and implement them, such as integrating a forms submission section, or a full-functioning bulletin board system (BBS). You might intend to install all of the above or a variation of these options. The size of your website is also determined by the number of pages you have, which may impact the project’s price.

2. The Complexity of the Website

Not every website owner will want the same things. There is no cookie-cutter approach to web design. If your current website is a total disaster, it’s going to take your web designer more time to fix the problem than if you just need some minor changes. 

Before any work is done, your web designer will meet with you to find out exactly what you need for your site, let you know how complex your request is and how they plan to achieve your goals, an estimate of how long the project will take, and what the estimated cost will be.

3. Website Add-Ons

If you start from scratch and need social media, content creation, marketing, and SEO, you are going to want to find a full-service website developer. Not all web designers have the same set of skills, and some agencies might not be able to do all the complex tasks you require under one roof. These additional services incur additional costs: 

• Website design - If you’re not using an out-of-the-box template, a web design agency can improve and add extra features to your website for you. On average, web design companies will charge from $2,000 to $5,000 to design an informational or simple site and $5,000 to $8,000 for an ecommerce or more complex site.
• Copywriting - If you need content for your web pages, some web design companies can help with this aspect, from writing about your products to writing about the company itself, adding bios for your staff, or even creating articles you can use for SEO purposes.
• Branding work - You may be an already established brand that needs website and logo redesign or even a complete makeover of your brand. Services like these are going to increase rates, and are considered separate from building your site. Not every web design company also handles branding, but if they do, expect the cost to range from $1,000 to $5,000 in addition to your website design estimate, depending on the scope of the project.
• Search engine optimization (SEO) - Besides SEO best practices, your web designer may provide additional services specifically for improving the optimization of your website for search engines. These services generally range from  $50 to $75/hr.

It’s Time to Make Your Website Work for You

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert. 

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.

You're ready to start building a website for your business, but maybe you've never actually built a website before. A quality website takes time, skill, and knowledge to ensure it is designed to attract visitors and convert them into clients.

When you go to a website and the content, design, or layout of the site don't catch your interest, you're not going to stick around. The same goes for the visitors to your site. So to keep leads on your site, you have to give them a quality website experience that holds their attention.

These are several things that a web designer can help you with when planning, mocking up, and creating your professional site. Today, we're going to talk about five things you should do when choosing a web designer for your site.

#1. Do Your Research

You will need to have the answers to the questions below when looking for the right web designer.

• How extensive will this project be?
• How many pages will your site need?
• Are there any specific features that you want on your website?
• Do you need help with SEO and copywriting, or just the design of your site?
• What's your budget?
• What are some examples of websites that you like and don’t like? What elements do you like and which ones do you want to avoid?

Now you can start looking at your options. The first thing you should look at when considering potential web designers is their portfolio. Make sure to visit the actual sites they have featured in their case studies, don't just look at the thumbnail or hero image they have featured.

Make sure to browse these websites on a computer as well as your phone. Pay attention to how fast the pages load (this is important for SEO). The speed at which the page loads will give you insight into the quality of the website. And make sure it is easy to navigate and understand the information you need quickly. If your experience is subpar - your website’s may be, too.

If there is something that you want that you don't see in a portfolio, make a note of it and ask the designer if it is something they have experience with and can do. Their portfolios aren't necessarily a comprehensive list of what they can and can’t do, so it always pays to ask.

#2. Find a Web Designer Who Will Communicate With You

It is standard to have an initial meeting to discuss your goals, how you want your website to look, and to go over your budget. But the conversation shouldn't stop there. Throughout the process, your web designer should keep you updated and request feedback from you during the design process to ensure the project is on the right track.

No one knows your business better than you do. You know what you are selling and how to present it to your target market. So if a web design company won't listen to you, they aren't the right fit.

Your web designer should also offer up their own ideas in addition to your own. You want to work with someone confident and knowledgeable who isn't afraid to present that knowledge to you to ensure that you get your dream website.

#3. Make Sure They Offer the Services You Need

If you don't have copywriters, SEO experts, and marketers on staff, you will need a design agency to provide those services. Many full-service web design companies will have a marketing team that can assist with creating website content, optimizing SEO (search engine optimization), and helping you with branding, to name a few. If this is something you need, make sure to ask about it during your interview.

#4. Make Sure They Are Tech Savvy

While having a tech-savvy web designer may sound like a no-brainer, the designer you choose should know the most up-to-date best practices for creating user-friendly websites. And they should be committed to adding to their skills.

Make sure that, in the web designer's portfolio, they include examples of responsive sites. A responsive site means that the website is optimized when accessed from any device. Not only does a responsive website improve user experience on every device they use, but Google has started ranking websites based on if they are responsive or not and has been using mobile-first indexing since mid-2019.

Also, make sure that your web designer designs your site in a content management system such as Drupal, Magento, or WordPress. If they do not, you will likely have to reach out to them every time you need to make an update to your site. If you want your designer to manage and maintain your site, this may be less of an issue for you, but either way, it’s ideal to have the tools to make changes on your own if you need to.

#5. Make Sure You Like Them

It's essential to stay within your budget. The web designer's portfolio is important. It is also important that they are knowledgeable. But the most important factor is that you actually like them!

If you hire someone you don't initially get along with or like, you're not going to want to work with them. And in the long run, your website will suffer. Find a web designer who gets what you are aiming for, is open and communicative with their ideas and their feedback on your ideas, can iterate on your feedback, and makes you feel like a priority.

Ready to Draw Leads That Convert? Call Kangomedia.

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.

Having a competent, engaging and eye-catching website is your best strategy to generate more leads and to see those leads become real sales. Your website is your greatest marketing tool, but like most tools, you need to know how to use it to get the most out of it. 

Here are 5 tips to help integrate your website into your marketing strategy and get you the leads you need to see a real return faster. 

1. Focus on Your Marketing Strategy

Website marketing is a strategic way to promote your website to drive compatible web traffic to the website. The goal, of course, is to draw in new and potential customers and get more of them coming in than before. The aim is to rank high in SERPs (search engine results pages) which is done by utilizing SEO (search engine optimization) strategies, with the help of social media and content marketing, to drive traffic and increase engagement. Website marketing is one of the best ways to expand your business’s share in the market and attract new leads and convert them into customers.

2. Improve Your SEO

Many people use web searches to find what they are looking for. SEO helps get you to the top of the search results faster by utilizing keywords and phrases intuitively on your website. Having a strong SEO presence is very important and most likely the first thing you’d be told  you needed if you hired a professional marketing firm. 

Since 92% of global traffic comes from Google, it is best to go along with their rules for SEO and make sure your website has an ironclad SEO strategy in place to get you higher on the rankings. 

SEO Strategies For Beginners

• Do your keyword research: Find the keywords that are relevant to your niche and add specific keywords to each page in a way that reads naturally and makes sense. Do not keyword-spam them one after the other — Google will penalize your SERP ranking for trying to game the system with this tactic.
  
• Optimize your pages’ images for SEO: Make sure the file name of any images you use have relevant keywords tagged, reduce image file sizes to be web-appropriate and to decrease loading times, update your meta descriptions to be relevant, and make use of internal and external links to refer to relevant pages both within and outside of your site. This not only sends traffic where you want, but also bolsters your authority in the domain, and shows Google that your pages provide value to your visitors.
  
• Add a blog: This is a key way you can include relevant long-tail keywords in your pages. Make a daily or weekly blog about your industry, hot topics within it, and updates that pertain to your clientele and customers. 

It can be quite a bit of work to keep up with all of this, and SEO is an ongoing process, so don’t be afraid to reach out to an SEO specialist or Digital Marketing Firm to assist with this and other elements of your digital marketing efforts.

3. Utilize Email Marketing and Automation

In 2019, global email users topped out at 3.9 billion people and this number is slated to grow over 4 billion by 2022. That’s more than half the world’s population and an audience you can’t afford to overlook. 

Developing a targeted email marketing strategy is a great way to draw new and existing leads into your site to see the changes you’ve made, experience your site, and be driven toward your products. Sending out discounts, coupons, event news, contests and more can entice people to return or try your business out for the first time. 

Always use specific and catchy wording to make the email subject as enticing as possible and don’t inundate your subscribers with too many emails. Work on creating a “drip” strategy that entices instead of annoys your audience.

4. Backlinks Are Your Friend

Did you know that 55% of all web pages don’t have even one single backlink? A backlink (also known as “inbound links”) are links from one website to a page on another website. Having backlinks on your website helps search engines analyze the most popular websites and also the site’s authority and trustworthiness as well. 

The top results on Google’s SERP have 3.8x more backlinks than the results below them, so utilizing them well is another crucial step in the right direction to getting your traffic up.

5. Optimize Your Site For Mobile

Many of us answer emails, conduct business and search for the best place to eat for lunch all on our phones. Almost 65% of all search traffic online was mobile in the last two years. If managed properly, search marketing can greatly increase your web traffic without costing you too much of your well-earned profits.

Ensure that your webpages are mobile friendly, and mobile optimized for easy accessibility on any device at any time. Google prefers mobile-optimized sites, and favors them in searches since they adopted mobile-first indexing back in July 2019.

Other Ways To Stimulate Website Growth With Marketing

• Use YouTube to make relevant videos about your business and link them to your website. (Always be sure to host your videos off-site to save bandwidth and decrease loading times).
  
• Come up with impressive branding for your logo and make your website one of a kind with an eye-catching layout.
  
•  Claim your business on Google My Business.
  

In A Marketing Slump? We Can Help!

We know that your website is your greatest asset to link your business to new and potential customers. We will do everything we can do to get your site to the top!

KangoMedia offers website development, design and SEO services to help your site stand out from the rest. Is your website desktop-only? We can fix that and help you get a fully functional mobile layout. Website not appearing near the top of Google searches? We can help you optimize your site with industry leading SEO as well. 

Reach out to us here today to get a quote, and let KangoMedia help your website thrive.

Buyer behavior has changed a lot since early 2020. More and more consumers are going online to shop to fulfill the vast majority of their needs. The online business boom has its advantages if you have a proper website and keep it optimized to get the most out of it that you can. 

Creating a website that reliably converts visitors into customers isn’t as easy as just having a few web pages with some nice imagery and contact information. In today’s market, with so much information coming at everyone from all angles, your page must be up to date and be in tune with your audience, not to mention properly coded for speed and functionality. 

The technical aspects of building a website can frustrate many-a business owner. After all, it's your job to run your business, not be a web design guru. 

That’s why there are web design professionals out there to help you make the most out of your web presence, big or small. Let’s go over some of the pros and cons of building your own website versus hiring a professional web designer.

Advantages Of Hiring a Web Design Professional

1. Expert SEO and Conversion Rate Optimization (CRO) knowledge that will get you more traffic faster when you launch your new site or relaunch a revamped site.

2. Quality web design with more advanced website tools that are missing in drag-and-drop builders, such as meta-titles, sitemaps and SSL certification. 

3. Personal attention to detail that is formulated and catered just for your business from a team of experts that have experience and know how to get you the most out of your website.

4. Customization - Professionally built websites are made to stand out from others like it and are customized to suit your needs.

5. Tricks of the trade - Website designers are knowledgeable and up to date on all the latest technology, practices and ways to get traffic to your website. 

6. Web design professionals use the best web hosting platforms and can seamlessly transfer over your content without you lifting a finger.

7. Detailed metrics - to analyze your performance, your demographics, usage patterns, and much more to inform your sales and marketing efforts.

Advantages Of Building Your Own DIY Website

1. Inexpensive to set up with low monthly fees or free if you have the host company’s website in your URL or if you advertise them on your page.

2. Free or inexpensive templates to choose when building your own website.

3. Changes can be made at will based on your preferences.

4. User-friendly drag-and-drop designs.

Disadvantages Of Building Your Own DIY Website

1. You will need FAR more knowledge of technical aspects of web design in order to be competitive: like proper SEO practices, meta-titles and tags, keyword optimization strategies, and other more in depth websearch elements. 

2. Blend in with the crowd - Drag-and-drop templates often are used over and over by other businesses so your look may resemble others in the field you sell in.

3. Hard to transfer your web content you’ve worked on over to a different hosting platform if you decide to move sites.

4. Clunky domain names and URLs - Free or basic plans usually have you using the hosting site's name before your business and that could look unprofessional. 

5. Building your own site is a HUGE time investment, especially if you don’t have prior web design experience. Your site needs to be constantly updated to stay competitive and maintain the security of your data and that of your customers and clients.

6. Shared hosting with web builders means your information is less secure than on a private server. 

Running a business can be very time consuming, so choosing to go with a web designer versus building your own website can end up saving you time and money in the long run. 

Your Business Deserves An Eye-Catching Website

At KangoMedia, we specialize in designing websites and making digital marketing campaigns that will convert website clicks into leads and paying customers. 

Clients that work with us say that they see results in the form of an increase in website leads, requests for quotes, service calls, and sales.

KangoMedia is known for our focus and drive on giving you the website you want and the online traffic you deserve. Take a look at our many testimonials to see what other business owners are saying about us and contact us today to get started on your new, amazing website!

Give us a shout, and let’s talk about your business