86% of people use the Internet to find local businesses. If you don’t have a website, you’re missing out on a huge opportunity to attract new customers. And if you do have a website, it needs to be adequate to stand out from the competition.
It's especially true for local plumbing services. If you want to be found by people searching for "plumbers near me," you need to have a great website. One that's optimized for search engines and easy to use.
Additionally, here are a few essential features your plumbing website should have in 2022.
1. A Clear And Easy-To-Navigate Design
Your website's navigation should be easy to use and intuitive. That means using simple menus and drop-down options. If your website has a lot of content, you might want to consider adding a search bar so people can find what they're looking for quickly and easily. By making your website easy to navigate, you'll help ensure that people stick around and keep coming back.
2. Responsive Design
More people than ever are using their phones to access the internet. In fact, 57% of internet users say they will not advocate or endorse a small business with a poorly designed website. So make sure your site looks great on all devices.
Plus, mobile searches have overtaken desktop searches, so your site must be mobile-friendly. If you haven’t already, now is the time to invest in a responsive website design.
3. A Blog
Blogging is a great way to attract new visitors to your site. In addition, it can help you rank higher in search results. For example, on your plumbing site, dedicate a blog to answering common questions of your customers. For example, “How do I clear a clogged sink?” or “What causes plumbing leaks?”
By providing this valuable content, you’ll attract new visitors and show search engines that your site is a valuable resource for plumbing information. As a result, you’ll rank higher in search results and get more traffic to your site.
To get started, brainstorm a list of topics you could write about. Then, do some keyword research to determine which topics are being searched for the most. Once you have a few ideas, start writing your blog posts and promoting them on social media. With a bit of effort, you’ll soon see an increase in traffic to your site.
4. A Professional Logo
Another critical element of your plumbing website is your logo. It's essential to have a professional logo that accurately reflects the quality of your business. A well-designed plumbing logo can set you apart from your competitors and attract new customers.
If you don't have a logo, or your current logo isn't working for you, it's time to invest in a new one. A good logo is worth its weight in gold, and it can be a powerful marketing tool for your business.
Here are a few tips for designing an excellent plumbing logo:
- Keep it simple: A complex logo can be challenging to remember and may turn potential customers away. Instead, stick to a simple design that is easy to understand and recognize.
- Use colors wisely: Plumbing logos often use blue and white, but don't be afraid to experiment with other colors. Just make sure your logo is easy to read and understand.
- Think about typography: The font you use in your logo can say a lot about your business. Choose a professional font that is legible and easy to read.
Your logo is an integral part of your plumbing website, so make sure it reflects the quality of your business. With a bit of thought and care, you can create a memorable and effective logo.
5. A Clear To Call Action
It's essential to have a clear call-to-action (CTA) on your plumbing site, so that your customers take your desired action. It can be as simple as adding a "Book Now" button to your homepage or including a contact form on every page of your site.
When designing your CTA, keep the following in mind:
- Use persuasive language
- Make the CTA stand out from the rest of the content on the page
- Keep the CTA above the fold
- Include a sense of urgency
- Use first-person pronouns like "I" or "We"
- Be clear and concise
Remember, the goal of your CTA is to get potential customers to take action, so make it easy for them to do just that.
6. List Of Plumbing Services
Of course, it's vital to include your list of plumbing services on your website. They are, after all, what you're selling! Ensure that you explain each of them in detail so that potential customers know what they're getting when they hire you.
7. Social Proof
People inherently don't trust new websites they find. So how do you get past this hurdle and ensure that people will not only visit your website but also make a purchase?
The answer lies in building trust through social proof. Social proof is when we see that other people are using a product or service; we're also more likely to use it.
People are more likely to trust a website if it has some sort of social proof. And this could be in the form of customer testimonials, social media followers, or even press mentions. If you can get any sort of validation from people that have already used your product, it will go a long way in building trust with new customers.
Get A Professionally Designed Plumbing Website With Kangomedia
Think of all the benefits and advantages you can enjoy with having a plumbing website. Instead of promoting your business the old way, you can now take your business to a whole new level with the power of internet marketing. You can target a wider audience and get more leads and customers quickly.
KangoMedia is a web design company specializing in creating custom websites for businesses in various industries. We understand that each business is unique and has different needs. That’s why we offer customized solutions.
Contact us today to learn more about our web design services and how we can help you grow your business. We look forward to hearing from you soon!