We all know how important first impressions are. And in the realm of digital marketing, landing pages are your chance to make a great first impression. The problem is that many marketers fail to put much thought into landing pages and sometimes avoid them altogether.
Landing pages must be more than just a place where potential clients are landing when they click on a link. They must be enticing and show the user what they can gain by working with you if you want to increase your conversion rate.
But simply knowing that landing pages are important isn’t enough. You must understand what some common mistakes are and how to resolve them. This article will discuss six common mistakes marketers make regarding landing pages and what you can do to avoid them.
You have a specific goal in mind when creating a landing page. And you have to find a way to communicate that message that will keep your visitor’s attention, and you have to make that happen almost immediately. In fifty milliseconds, to be exact! That means if your message isn’t clear and to the point, your visitors will be moving on to the next website.
You can avoid this mistake by deconstructing your marketing message to the heart of your offer. Make it clear what problem you can solve for your clients and how you can improve their lives, businesses, etc.
If your page is poorly designed or visitors find it difficult to navigate, they are likely to look elsewhere. Conversely, when your page is well designed, it will look nice, and visitors will be able to easily find what they are looking for.
Avoid this mistake by making your page simple. Sticking to a sleek, clean design that highlights relevant information will make visitors want to learn more. In addition, your form should only require information you genuinely need to provide more information about your services.
You can create mobile landing pages by using a landing page builder. That can ensure optimization and can help you save on costs. Doing this will improve loading times and ensure that your page is compatible with various devices.
It can also be advantageous to optimize forms for those using mobile devices. You can do so by avoiding the use of images, using drop-down menus, only including essential information, vertically aligning the page, and avoiding text input restrictions.
The point of the landing page is to generate leads and convert visitors into customers. That means that your CTA (call-to-action) must be clear, grab visitors' attention, and make it hard for them to refuse.
To make sure they understand your CTA, ensure that it tells visitors exactly what action you want them to take. You should also make sure it stands out from the rest of the page. It also has to convince users that they need to take action. Placement, font styles, and button colors are also important, but making minor changes will not significantly change your results.
You can have the best offer and the best landing page, but people will still hesitate to buy into your brand. Simply laying out the benefits you provide is not enough. It’s your job to work around the lack of trust that people have in today’s digital world.
One way to show visitors your customer’s experiences working with you is to showcase customer reviews and testimonials. Statistics show that 78% of people trust online reviews just as they would a recommendation from family and friends.
If people leave your page before it loads, all the hard work you put into creating your landing page was for nothing. A study by Digital.com showed that 50% of visitors would leave a website if it took longer than six seconds to load.
Consumers aren’t the only ones who are looking for quick-loading landing pages. Slow load times can also affect your ranking with Google.
Here are some ways you can avoid slow load times:
Ensuring that you are avoiding mistakes in your landing pages can significantly affect your conversion rates. Keep in mind that your audience's needs are continually changing, so it’s essential to reevaluate your landing pages as you gather data. If you’re still not sure that you are making the most out of your landing pages, KangoMedia can help.
At KangoMedia, we see ourselves as your partner in growth. We often see businesses wasting money because their websites fail to convert. So we design digital marketing campaigns and websites that convert visitors to your website into leads and paying customers.
Schedule a free consultation today to see how KangoMedia can help you grow your business.