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KangoMedia Blog

What you need to know to get results from your website and online marketing.

7 Features Every Website Should Have

Creating and updating your website can be a stressful endeavor. Suppose you are designing a website or even simply modernizing it. In that case, there can be many essential aspects, like refurbishing the out-of-date information or adding SEO that allows it to be more readily found by your target audience. When designing a website, it […]
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How Clients and Designers Can Collaborate On a Successful Website

The relationship between website designers and clients is at the center of effective website design. It's only through working together that the final product meets all of the goals the two parties have set. However, maintaining a healthy relationship that supports projects rather than impedes them isn't always easy.  Though clients may come from different […]
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9 Signs That You Need a New Website ASAP

When you have a website, regardless of what type of business you have, you and your customers both have expectations.  Your website is a great marketing tool, but it is only as good as its performance, content, and ability to function.  Your website is often a potential customer’s first impression of your business. It is […]
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How to Increase Your Online Conversions by 600%

"More is Better", right? Well, apparently not when it comes to making a buying decision. In fact, research shows that you are actually more likely to convert less by giving your prospects more options to deal with. This is true if your selling physical products, virtual info products, asking visitors to fill out a web form, […]
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How Long Does It Take To See SEO Results?

"So, how long does it take to see SEO (Search Engine Optimization) results?" We get that question a lot from our clients. And we completely understand where this question comes from. SEO is something that's mostly intangible, something that most people have a slight difficulty really comprehending and getting a grasp of. So, I'm writing […]
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How to Craft The Best Elevator Pitch That'll Shock & Awe Your Prospect

In today's article I'm going to show you how to craft the best elevator pitch that'll shock and awe your prospect and have them begging you for more information. Whether you work for someone else or own a small business, you will at some point be asked..."So what do you do?" It's inevitable. If you […]
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5 Reasons Your Website Should Be On A Content Management System

In today's post I wanted to explain a bit about what a content management system (CMS) is and highlight some reasons why your website should be run on one. A content management system is a web platform that a website can be built on that allows the owner of the website to make changes and […]
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What is Web Hosting? And Why Am I Being Charged For It?

If I only had a nickel for every time someone asked me... "What is Web Hosting and Why Am I Being Charged For It?" I'll try to stick to a basic explanation without getting too technical and getting into a discussion about domain names registration, ip addresses, and so on. I don't like blurting out […]
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How to Do Credit Card Processing Without a Merchant Account

In this video review I wanted to show you how you can do credit card processing without a merchant account with a little device called Square. Don't let the small stature fool you. It's powerful and could very well take your business to the next level. With Square you can process credit card and/or debit […]
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Creating a Good Logo for Your Business

What makes a good logo? We have to fight the tendency to do what we think is right, or looks good to us. We must look up to the big players around us. Their logos can be simple and memorable, illustrative and descriptive, some are just a simple font, and others are truly captivating since […]
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Drive Traffic to Your Website with Article Marketing

If owning a website is completely new to you odds are that you're not too familiar with Article Marketing. It really is a pretty simple concept, though, to wrap your mind around. However, as simple as it is...it is very powerful. Article marketing is an extremely effective way to drive targeted traffic to your website and […]
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