How long does it take to see SEO results?“So, how long does it take to see SEO (Search Engine Optimization) results?”

We get that question a lot from our clients.

And we completely understand where this question comes from.

SEO is something that’s mostly intangible, something that most people have a slight difficulty really comprehending and getting a grasp of.

So, I’m writing this post in hopes to give you the skinny.

I want you to have a good understanding as to what you can expect when you begin to do search engine optimization for your website, and how long it takes to begin to see the fruitage of your labor.

But first….

What Are We Referring to When We Say “SEO Results”?

When we say “SEO results”, we are referring to improvements in your rankings, and your visibility, in the search engines like Google, Yahoo, and Bing.

So, let’s say, for example, that your website is currently showing up on page 5 of Google for your main keyword. An improvement would be to get your website to show up on page 1 of Google.

That would result in more clicks, more traffic, and more visitors to your website since most people only visit the sites that they find on page 1.

Now, what do you think it would take to see that kind of progress?

As you might’ve guessed it…

It requires a lot of work, optimization, and…of course…patience.

What Kind of Work Is Involved?

While I won’t go into full detail as to all of the work that is involved, I will mention that some of the techniques include:

  • Blogging
  • Article Marketing
  • Video Marketing
  • Bookmarking
  • Social Media Marketing
  • Backlinking
  • Forum posting
  • Blog Commenting
  • Link Exchanges
  • Directory Submissions
  • and more

Now, some of these strategies are much more time consuming and require more effort than others.

In some cases, as in article marketing and blogging, a lot of time needs to be given to research and writing quality content.

In the case of backlinking, or obtaining links to your site from other sites, it can take a while to gather and even more time for those links to get some weight and gain traction online.

As, you can imagine, the process of getting the work done can take some time.

So, How Long Before I See Results?

If you’re not too familiar with how SEO works and what it really takes to get traffic to your website, it might seem like I’m still dodging the question.

The fact is, though, that the most accurate answer is, “It Depends.”

It depends on what?

It depends on several factors.

It depends on the competitiveness of your keywords – It might take months or years to rank well for a very competitive keyword like “auto insurance“. But, it could take a day or so to rank well for a keyword phrase like “auto insurance for 18 year old in mcallen, texas“.

It depends on the amount of work that needs to be done – If your project requires a lot of article writing and video creation, it could take weeks or months just to create all of your content.

It depends on the algorithms of the search engines – We are all at the mercy of the almighty search engines. They are constantly changing the requirements to rank well in their directories. So, a strategy that worked last year might not work this year.

I’ve experienced occasions where I get a client on first page of Google within hours of updating their website. But, to be honest, the keyword they wanted to rank for wasn’t a very competitive one.

So after determining their needs, it was quite simple to get them ranked very quickly.

In most cases, however, we explain to our clients the amount work that will be involved and that ultimately they will need to be patient. We ask them to allow for at least three months to see results.

What Do You Think?

Did you find this explanation helpful?

If you did, please leave a comment below and share this post with your friends.

About the Author

Freddy Rodriguez

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Freddy is the founder and lead developer at KangoMedia. With over 15 years in web design & digital marketing, he has helped dozens of small businesses in multiple industries establish a professional online presence and generate thousands of leads for his clients.

Comments 7

  1. This can be a touchy subject so firstly let me congratulate you for having the courage to actually put a definitive time-scale into your post. Just to make you feel a little easier about it, we too advise 3 months. We look at things from the other perspective however: rather than telling clients how long it WILL take, we tell them how long it WON’T take.

    Every SEO strategy should involve keyword research beforehand therefore – if done correctly – an SEO campaign should always be targeting ‘realistic’ keywords and shouldn’t have the clients battling in a majorly competitive market. So by using achievable keywords and if done correctly, an SEO campaign should have clients ranking and taking more enquiries/sales within 3 months. If not, then the SEO campaigners simply aren’t good enough in my opinion. 😉

    Thanks for the post!

    Adam.

  2. Thank you for this article. I’ve always knew that SEO results should be felt in six months. I guess what I’ve read from the past is wrong. As a junior writer for a SEO company (www.digitalmoz.com), I’ve never thought about the business from a client’s point of view. I just did my job and as long as my keywords are performing, I am happy with it. But after reading your post, it gave me an insight as to how I should see and react if I am going to be a client one day. Thank you for this useful information.

  3. Thanks for sharing this article, it’s answered some questions for me, hopefully my seo efforts will kick in soon!

  4. This article sounds very realistic and well thought through. I do my own SEO and web designing for my handyman business in Knoxville and it is amazing how quickly you can drop in rankings when the search engines decide to update their algorithms and such.

    If I hadn’t gone to school for Computer Sciences I would never be able to keep up. I think SEO services are very important and a necessity for success in this digital age.

  5. This is one of the most difficult subjects for my clients to grasp. I too have written articles on it to try to help them, but still research to see if my expectations are realistic. The trick is getting clients to understand how important it is to have patience, particularly when they want to target some pretty competitive keywords.

  6. Freddy-

    A couple of months ago we talked referencing my startup online area rug ecommerce business. I would like to restart that conversation. Please contact me at your convenience. 956-222-8480.

    Thank you in advance for your consideration.

    Bob Pobuda

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