“So, how long does it take to see SEO (Search Engine Optimization) results?”
We get that question a lot from our clients.
And we completely understand where this question comes from.
SEO is something that’s mostly intangible, something that most people have a slight difficulty really comprehending and getting a grasp of.
So, I’m writing this post in hopes to give you the skinny.
I want you to have a good understanding as to what you can expect when you begin to do search engine optimization for your website, and how long it takes to begin to see the fruitage of your labor.
What Are We Referring to When We Say “SEO Results”?
When we say “SEO results”, we are referring to improvements in your rankings, and your visibility, in the search engines like Google, Yahoo, and Bing.
So, let’s say, for example, that your website is currently showing up on page 5 of Google for your main keyword. An improvement would be to get your website to show up on page 1 of Google.
That would result in more clicks, more traffic, and more visitors to your website since most people only visit the sites that they find on page 1.
Now, what do you think it would take to see that kind of progress?
As you might’ve guessed it…
It requires a lot of work, optimization, and…of course…patience.
What Kind of Work Is Involved?
While I won’t go into full detail as to all of the work that is involved, I will mention that some of the techniques include:
- Article Marketing
- Video Marketing
- Social Media Marketing
- Forum posting
- Blog Commenting
- Link Exchanges
- Directory Submissions
- and more
Now, some of these strategies are much more time consuming and require more effort than others.
In some cases, as in article marketing and blogging, a lot of time needs to be given to research and writing quality content.
In the case of backlinking, or obtaining links to your site from other sites, it can take a while to gather and even more time for those links to get some weight and gain traction online.
As, you can imagine, the process of getting the work done can take some time.
So, How Long Before I See Results?
If you’re not too familiar with how SEO works and what it really takes to get traffic to your website, it might seem like I’m still dodging the question.
The fact is, though, that the most accurate answer is, “It Depends.”
It depends on what?
It depends on several factors.
It depends on the competitiveness of your keywords – It might take months or years to rank well for a very competitive keyword like “auto insurance“. But, it could take a day or so to rank well for a keyword phrase like “auto insurance for 18 year old in mcallen, texas“.
It depends on the amount of work that needs to be done – If your project requires a lot of article writing and video creation, it could take weeks or months just to create all of your content.
It depends on the algorithms of the search engines – We are all at the mercy of the almighty search engines. They are constantly changing the requirements to rank well in their directories. So, a strategy that worked last year might not work this year.
I’ve experienced occasions where I get a client on first page of Google within hours of updating their website. But, to be honest, the keyword they wanted to rank for wasn’t a very competitive one.
So after determining their needs, it was quite simple to get them ranked very quickly.
In most cases, however, we explain to our clients the amount work that will be involved and that ultimately they will need to be patient. We ask them to allow for at least three months to see results.
What Do You Think?
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