Creating and updating your website can be a stressful endeavor. Suppose you are designing a website or even simply modernizing it. In that case, there can be many essential aspects, like refurbishing the out-of-date information or adding SEO that allows it to be more readily found by your target audience. When designing a website, it isn’t just about how good it looks — the speed, capacity, functionality, security, and user experience (UX) are just as important.

Planning a website redesign can be intimidating and is not a one-size-fits-all sort of project. So let’s figure out which features and functions are necessary when making your website brand new again. After all, this is your investment into your business, so it’s time to make sure you do it right. Here are seven features your business website should have, no matter what industry you’re in.

#1. About Us Section

Users want to know who you are and what your business is going to do to help them. Utilize this by having a section that tells visitors about your story and what motivates you to do the work that you do best. Your About Us section can make a huge difference when attracting new customers. 

The About Us section on your website is an excellent way to talk about your business’s history, mission, and to outline your goals. Tell your customers about your founders and business leaders while also giving information about your team and their work. It’s imperative to add visuals to this section to provide them with a more personal and intimate look into your company. 

Getting your audience to identify with your company is a major hurdle, and by breaking those walls down and being genuine, you use one of your greatest assets as a business - your human element.

#2. An SEO Strategy

Every business needs an SEO strategy. As a business owner, you will want potential customers to be able to find your website before they find your competitors’. Visitors will be able to find you better if you take the time to optimize your site with keywords that will match what it is that they are searching for. This is crucial for generating leads and gaining website traffic.

Get into an SEO strategy by making sure your titles, meta tags, descriptions, and any other written content on your site contain relevant and popular keywords related to what your audience will be searching for. We also suggest you keep your URL short, concise and incorporate keywords to make it easy to follow. 

#3. A Blog

Quality content is essential for online marketing. By adding a blog, you maximize your Search Engine Optimization (SEO) and visibility when being searched for online. In addition, we make sure that your blog is listed under your website domain and not some off-site services. 

Blogging can help your business grow and gain recognition. Whether with that being away, you can establish your business as an expert in the industry, connect with customers, or have content.

#4. Calls-to-Action 

This one may seem a little obvious, but you would be surprised at how many businesses forget a call to action. First of all, make sure to include the contact information (or links to contact) at the top of every page for anyone who wants to contact you about sales inquiries. 

Make sure to use a call-to-action in each of your blogs, articles, sales pages, and any other area of your website where you want your visitors to take a direct action. This call to action should either open directly to a checkout page, email or form where the visitor can submit their contact information, depending on your desired action.

On that note, it is highly recommended that you use forms to make it easy to get in touch with you. The less steps there are in the way of your visitor deciding to contact you and actually completing that task, the better.

#5. Testimonials and Case Studies

Any potential customer will want a reason to trust you before they choose to work with you. Testimonials are an effective way to gain that trust. Customer testimonials have an average effectiveness of 89% for content marketing.

Your website is a great way to build credibility by sharing your expertise and how successful your track record is with your customers and clients. As one of the most visited pages on any site, we highly encourage making this a dedicated page on yours as well. Once you get testimonials, you can then ask your clients for permission to use their real names to make these testimonials concrete endorsements. Getting real names means more to the customers rather than seeing anonymous testimonials.

Potential customers want to see real-life examples of your work on your website. Case studies are great to show off what you do best. Make sure your case studies on your website are consistent with a concise format. With the information that explains your client’s problem and your company’s process, as well as how you helped your client accomplish their goals, and you will build a repertoire with your customers.

#6. Live Chat

Sometimes customers don’t have the time to search around a site or the FAQ page looking for the information they need. Consider a live chat option on the site to give your potential clients the instant feedback they are looking for. Often, this can be offered as a simple plugin to your CMS platform. 

With artificial intelligence (AI) being incorporated into more and more elements of our daily lives, this function is feasible for companies of all sizes, and presents an immediacy that invites your visitors to interact with you and share their information, becoming leads that you can nurture much more easily than in years past. 

A report done by Kissmetrics highlighted the potential of having a live chat for your business and the benefits of adding it to their site. According to the research, about 63% of customers say they are more likely to come back to a place that offers live chat. While 38% say they made their purchases because of the chat session itself

#7. Search Functionality

A crucial feature for your website is making sure the user experience is as friendly as possible. We believe the best way of doing this is by adding a search function to your site. On average, 30% of website users will use the search function to navigate the site. 

According to Moz, the search function also correlates to conversion rates, and people who use a site search are more than likely to return to the site intending to purchase a product. For example, Moz says that most companies, on average, have an overall conversion rate of 2.77%. Companies, however, see that conversion almost double to 4.63% due to a search function.

Ready to Draw Leads That Convert? Call Kangomedia.

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.