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Here's Why You Need a Blog on Your Business Website

With over 4.9 billion internet users worldwide, ensuring your business gets in front of as many people as possible is vital. One great way to do this is to have a blog on your website. When you think of a blog, your mind may go to a fashionista keeping you updated on the latest trends or a food blogger sharing their latest and greatest recipe. But, these days, blogs go far beyond that.

Blogs are a way for businesses to expand their reach. Regularly posting quality, valuable content to potential clients will increase your company's credibility. Not only that, but a blog can also drive website traffic and promote your products and services. Keep reading to learn seven reasons why having a blog for your website can benefit your business.

Reason #1 - Drive More Traffic to Your Site

Websites with blogs tend to generate more traffic than those without blogs. There is an easy explanation for this.

After your website is up and running, you probably don’t update those pages regularly. When you publish a blog post, that adds another indexed page to your website, which in turn means that you will show up on SERPs (Search Engine Results Page), which will drive traffic to your site in an organic search.

Reason #2 - Repurpose Your Blog for Social Media

When you post a new blog, you create content others can share on social media. When this happens, your audience grows.

Your social media manager will also find your blogs helpful. They can use the content in your blog posts and repurpose it into social media posts.

Reason #3 - Convert Site Visitors Into Leads

When you have more visitors on your site, you have more opportunities to convert those visitors into leads. Therefore, every blog post should have a call-to-action (CTA) that will generate leads.

Your CTA could lead visitors to things such as whitepapers, free ebooks, webinars, trials, and any other content that people would be willing to share their information for. Here’s how it works:

  1. Someone visits your website
  2. They see your CTA for a freebie
  3. When they click the CTA, they get to your landing page with a form for them to complete
  4. They submit the information and receive the freebie

Reason #4 - Establish Authority in Your Industry

Creating valuable content will establish you as a leader in your industry. Your blog should address the most common questions your readers and customers have. When potential clients see your blog as helpful and providing the information they are looking for, they are more likely to work with you than one of your competitors.

Reason #5 - Helps With Link Building

One of the factors that the Google algorithm considers when ranking a site on its SERP are backlinks. Therefore, backlinks are essential for SEO (search engine optimization).

When your article is valuable not only for your potential clients but other companies in your industry that are viewed as industry leaders, it’s easier to gain relevant links. In addition, links are seen as somewhat of a recommendation from another website, so Google sees you as trustworthy and an industry expert.

Reason #6 - For the Long-Term Results

When you publish a blog post, you will get a significant number of views as people find it on social media and your subscribers start reading their emails and RSS, but then the views will die down. Never fear! That blog post isn’t gone forever! Your post has been ranking, meaning you can get traffic from that blog post for even years in the future.

Once you have been blogging for a while, you will find that most of your sales will likely come from old blog posts. So the more evergreen your blog posts are, the more likely they will generate sales for years to come.

Reason #7 - Share Business News

Your blog doesn’t have to be filled with articles. You can share news about your company to keep your subscribers informed on what’s been going on. Sharing company news will help visitors see that you’re not always talking about selling. It can also show a more personal side of the business.

Let KangoMedia Help Get Your Blog Up and Running

Blogs are more than just a story on a website. Not only do they generate more site traffic and more leads, build authority and create a better relationship with potential clients, but you can also use them to communicate your brand's voice to people across the globe. But where do you even begin?

Start by getting in touch with the expert web designers at KangoMedia. We can help you put your marketing dollars to work for you by designing a website that will convert visitors into leads and paying customers. By partnering with KangoMedia, you will find that we are dedicated to helping you grow your business because we are more than just a service provider. We’re your partner in growth.
Contact us today for a free consultation, and let’s talk about your business.

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