Most of the plumbers that we work with have one thing in common — they get most of their new business from referrals and word-of-mouth marketing.
Word-of-mouth marketing is a great way to get new business. When someone is happy with your work and they are willing to tell other people about you, it’s easier to get the job.
The downside is that word-of-mouth marketing isn’t scalable. It isn’t something you can predict or make happen more often.
It’s important to consider other marketing options if you want to have a sustainable flow of new business. A new website is one of the best tools in your fight to get more customers.
We’re going to show you some of the top elements of a great plumbing website so you can get started in the right direction.
7 Elements to Building a Great Website
There are several important elements of a website that can make your business a clear choice out of competitors in your industry. Here’s how they do that:
- Searches and leads online
- Professionalism and trust with your visitors and potential customers
- Easier contact and booking procedures
But what are the elements that make a website great for the plumbing industry?
1. User-friendly design
When users land on your website, what is the first thing they see? Are they getting all of the information they need on that first page?
When it comes to needing emergency plumbing services, visitors will be looking for immediate information. They’ll want to know who you are, what you can do to help them, and how they can contact you, all without having to scroll or click around.
2. Professional Logo/Branding
How do people know your company and services are legitimate?
A logo that is custom to your business and what you offer is important in creating a memorable brand, and it will be something that your visitors/potential customers recognize.
3. Easy Method of Contact
Do people know how to contact you in an emergency situation?
When a client has a flood in their basement, they’re not going to have time to search multiple pages for contact information.
Making your contact information highly visible will help to draw people to choosing your plumbing services. Make your phone number or contact sheet part of the “above the fold” on the landing page of your website. Here, it is easily accessible for the user without having to click or scroll in an emergency situation.
Are you only available in certain locations, or do you travel to offer plumbing services as well?
Listing the areas you serve will help in guiding customers to your business when they Google “plumbers near me” for a plumbing emergency.
5. Services Offered
Are you a residential plumber, commercial plumber, or both?
If a customer has a specific plumbing emergency or need, they’ll want to know what type of plumbing services you offer.
Allow your visitors to discover clearly what they’re looking for. Place your services available in a navigation bar at the top of the landing page so that it’s easy to find and browse.
6. How You Stand Out
What separates you from the competition in the plumbing market? How can customers distinguish your skills from the rest? Why should they choose you?
Do you have any special skills or licenses? Have you worked on big or noteworthy projects? What services do you do differently than any other plumber in the area? Listing this information will make a huge difference for your business.
Setting yourself apart from the competition will help you gain traction in the plumbing industry. Incorporating that information into your website is crucial in winning your visitors over and gaining their business.
7. Responsive Design
Say your customer has an alarm system that detects break-ins, fire, or flooding.
What if they’re on the road when they get a phone notification from their alarm system saying there is a flood in the basement of their home? Would they be able to access your website from a mobile device? Is your website user-friendly on both mobile and desktop devices?
Designing your website to adjust to the visitor’s screen size is important for today’s consumers so they can access your business online and on-the-go.
Not sure where to start with a website design?
Leave it to the professionals at KangoMedia to design a custom website to promote your business and bring you more customers.
Offering web design and development, SEO, market research, review management, and more, the experts at KangoMedia will help your plumbing business take the next step with a professional website and digital marketing services tailored to your needs.