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Where did the name KangoMedia come from?
This is a question that we get all the time. It’s pretty funny, actually, that so many people wonder this. It’s not too often that we wonder how other businesses came up with their name…but, it’s probably that many company names are quite self-explanatory.
We would love to say that our company-naming-process was very scientific and required much market research and public surveys to determine the perfect name that would convey the essence of our service and business.
But, that really isn’t the case. It’s much simpler than that. Almost embarrassingly simple.
One evening, Freddy and Ada were discussing options to name their newly found web design company. They wanted to choose a name that was fun and hip, something that would roll off the tongue, give a clear understanding of the services being provided, and have the essence of the Rio Grande Valley.
We know kangaroos have nothing to do with the RGV…so let us explain just a bit more.
So Ada, the fruit lover, suggested names of common fruits that Valley people would be familiar with (citrus, oranges, grapefruit, valley lemons, lemons, limes, etc). She then mentioned MangoMedia. She and Freddy liked it. However, upon some investigating, they found that MangoMedia already existed and the domain name was no longer available.
So, in a move of desperation…Freddy replaced the letter ‘M’ with the letter ‘K’, plus he was a fan of the Kangol Brand hats, and thus KangoMedia Web Design was born.
Shortly after registering the name KangoMedia Web Design with Hidalgo County, printing business cards, creating the company website, and other marketing materials, Freddy and Ada thought about putting a little more thought into renaming the company. However, almost every client had positive reaction and comments about our company name.
Every passing month and year has brought more referrals and business and KangoMedia is now a well established brand in the Rio Grande Valley. We love our business. We love our clients. We love our name.