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Local advertisements and word-of-mouth may be effective methods in drawing customers from your area. However, an online search can be just as beneficial, if not more so. In fact, 97% of search engine users have browsed online to check a local business. In addition, users looking for local information account for 46% of all Google queries.

Therefore, if a business does not appear and rank in local search results, it may miss out on essential prospects and traffic. To put it another way, local SEO may be the most efficient approach to keep your business relevant and expanding.

If you are unfamiliar with local SEO, you may have a series of questions and might not even know where to begin optimizing. With that, we will assist you in better understanding how local SEO solutions boost the prominence and popularity of your site. 

What Exactly Is Local SEO & Why Is It Vital?

Local SEO is an integral feature of attracting high-quality visitors to your website and other online content. Growing your visibility and having your company more accessible to local clients should be a priority in your online marketing plan, regardless of whether your business has an on-the-ground physical location or generally operates in a particular geographic location.

Utilizing local SEO assists you in optimizing your website to rank higher in search results and engage with your local audience. By optimizing for your city and address, you enable people to find your business online and visit it in person. Local SEO is an efficient strategy to market your business online when you want to attract more people to your area to your store. 

The Primary Benefits of Local SEO

Better Conversion Rates

One of the vital advantages of local SEO is that it brings potential clients and enhances conversion rates. According to SEO statistics, 28% of local searches culminate in sales. As a result, there is no doubting that local SEO boosts conversion rates—more visitors means more sales. When local customers are interested in purchasing, presenting yourself as an expert in your area might increase your chances of becoming the focal point for their sales. Several local searchers prefer to learn more about local businesses than browse for firms thousands of kilometers away or make an impulsive online purchase.

Obtain More Trust Through Higher Rankings

Admit it or not, you typically only consider the first two listings when searching for a service or product online. You probably believe that businesses on the fourth or fifth page of search results will be unable to provide you with the item or service you require, or they might be doing something wrong. But in fact, they are doing everything right except for implementing local SEO. Once you start ranking higher, people are more likely to trust you without having to change what you are already offering. 

You Compete Against Fewer Competitors

Have you ever tried to locate a company or business with simply a generic search term? For instance, if you search for "plumbing," you might just get dozens of results that are unrelated to your requirements. However, when you include a location in the keyword, such as "plumbing in texas" or "texas plumbing," the results become more specifically relevant. The same concept applies to hotels, retail establishments, amusement, and other services. Generic terms may have international competition in the results, whereas local search limits results to a few prominent names in the area.

Targeted Traffic

The cornerstone of local SEO isn't necessarily ranking for random keywords. But it all comes down to ranking for the proper keywords, the ones which are most relevant to your business ventures. Moreover, when anyone googles those terms and stumbles across your website, they will see it as a resource that can assist them with their existing situation. Of course, this benefits the individual seeking, but it also promotes your company because you have effectively drawn an interested consumer.

Get Listed in Google’s 3 Pack 

Local SEO can assist you in becoming listed in Google's 3-Pack. 

If your company is listed in Google's 3-Pack, you will appear in the first three local search results. It is essential for local businesses to show in Google's 3-Pack since it displays plenty of company information, such as a business address, business hours, business description, and far more, which can ultimately drive customers to your website.

Reduce The Cost of Advertising

When looking for a place to purchase an item, the majority of people will prefer the "near me" option. If your website and products are well-ranked thanks to local search engine optimization, more clients will be able to view them, saving you money that you would have invested on other forms of advertising methods, such as newspaper ads.

Looking For Local SEO Experts? Let KangoMedia Assist You

Local SEO is significant if you want to expand your business. While it is feasible to optimize your SEO on your own, using a local SEO agency may be more cost-effective. That way, you can focus on what matters most: operating your business while the professionals ensure your website gets the most traffic.

At KangoMedia, we understand the importance of local SEO marketing. Therefore we are here to help you stand out from the rest and boost your online visibility so that local users can find you on Google.

Aside from local SEO solutions, we also provide SEO services like website development and web design. Request a consultation today so that we can secure your spot at the top and let you have the benefits you've been missing out on.

The competition in your industry is fierce, so you’re doing everything in your power to boost your business and get your face and name out there. 

Creating your logo and a website are just a small part of your business venture. Getting yourself noticed means creating a website that will attract potential customers to your business's products and services. 

What’s one of the first things that people do when they’re searching for a business, product, or service? They pull up a search engine and type in whatever they are looking for. Getting your business in that mix is a great first step to growth. 

Maybe your website is up and running, but your return isn’t great. Maybe you were expecting a boost in sales, but the needle hasn’t moved quite like you thought it would. Your website works, you can search for it in a search engine, so what’s wrong, exactly?

You’re competing with countless other businesses, products, and services related to your industry, which means making sure you are highly visible online is more crucial than ever.

These businesses are all trying to find the fast track to higher search engine rankings. You need to as well. How does your website rank? 

Make Your Business Website More Visible

Optimized Content

Without content optimization on your website, your search engine rankings will likely be nonexistent. Optimization is a crucial step when piecing together your business website and crafting your online presence. 

More isn’t necessarily better when it comes to branding and online content. Sometimes, presenting your business, products, and services concisely will sell best. Use target keywords and phrases found in your industry throughout your website (i.e. landing pages, about page, contact page). Ensure that your keywords are peppered in naturally — don’t keyword-stuff your pages (search engines will notice and will penalize you). 

In the event you have a page on your business website without much written content, there are ways to prevent Google from kicking you to the backburner. Use the “noindex” attribute on the page and “nofollow” attribute for any links leading to those pages. This will prevent Google from indexing those pages for lack of content, and allow you to focus on your other searchable pages. 

Tags and Meta Descriptions

Are you using anything to define each page of your website aside from the content? When you’re directing potential customers to an area of your page, consider using title tags and meta descriptions to categorize what is found on each page of the website. 

Title tags serve as a headline for what can be found on the page, for example, contact information or services offered. Meta descriptions serve as the descriptive text for the information on the page. Used together, these can help to boost search engine rankings. 

But how?

When people can see what they’re clicking to, they’ll be more apt to actually click through to that page. A boost in click-through rates means a boost in your website rankings. 

Shareable Content

With the growth of social media marketing and similar sharing platforms, your business will benefit from easily shareable web content. 

Think about the last website you visited. You may have noticed small icons for social sharing websites like LinkedIn, Facebook, Instagram, or Twitter somewhere on the website (perhaps even several places). While social sharing doesn’t always mean closing a sale, it provides a big opportunity for your business to grow. 

When people can share your website, a page, or a blog post to social media, visibility for your business grows. More visibility means more inbound links, and in turn, improved search engine returns. 

Optimized Images (and Accessibility)

You might be using several images to push your latest marketing campaign, but are the images optimized for search engine visibility? Are they mobile-friendly?

To optimize your website images, add a simple image title and keyword-rich description or tag. Make note of the purpose the image serves on the page. Consider including a link in the image itself for even more visibility. 

This is also important when considering how some users navigate website content. Think about potential customers that need special accessibility considerations when clicking through a website, such as audio, tactile output, magnification, captions, and the like. When you include titles and descriptions with your images, this text will be available for people to understand what is being presented (just in a different way). 

You never know who your next customer is going to be, so consider all optimization options. 

With the right optimization, your images can be found in a Google Image search, giving another way for search engine users to click on your website. 

You Don’t Have to Be An SEO Wiz. We Can Help.

SEO can be a struggle when you’re going it solo. 

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert. 

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.

Running a small business is tough. You’re responsible for everything from finances to design, services, and marketing. Moreover, you’re competing with other local businesses that are doing the exact same thing. 

How do you stand out from the competition both in-person and online? 

Building a web presence and using tools to rank higher in search engine rankings isn’t something everyone is familiar with, but knowing how utilizing search engine optimization can improve your small business will help give you an edge on the competition. 

Local search engine optimization, or local SEO, is a search engine optimization strategy that can help your business’s visibility in local search results on search engines like Google. 

If your small business has a physical geographical location, it can benefit from using local SEO. Today, we will take a closer look at local SEO and how it ties into your other SEO efforts to boost your business’ online presence and help customers find you. 

A Different Type of SEO

While traditional search engine results include products and services offered in a broad range, local SEO factors in that people are searching for  something close to their location. 

Local SEO uses cues from local content, social media, links, citations, and profile pages to provide the top local search results for a business, product, or service that a search engine user might be looking for. 

Building local SEO for higher search engine rankings means that clicks in the search engine results could result in that user visiting your business on the same day. In fact, 88% of searches for local businesses result in a call or visit to the business within 24 hours

Let’s take a look at some of our top local SEO tips to follow for boosting your local SEO and overall business strategy to beat out the local competition. 

Create a Google Profile Listing 

Google Business Profile (previously known as Google My Business) listings might seem less important  when your business is already online, but they are crucial to drumming up local business.

Google Business Profile listings are considered a top influencing factor for building local SEO. They give users another opportunity to find, vet, and click through to your website directly from a search engine result that is filtered by location, narrowing your pool of competition and lending legitimacy to your business.. 

When you create your business listing, fill out your business profile completely. List all products, services, and other information relevant to your business and how it can help your customers. Create a secondary business category to flesh out descriptions for your products and services as well. 

Google Profile listings also offer an opportunity for more visibility with mini-posts. Keep your customers informed of new offers while also showing Google that you are actively managing your Google Business Profile listing instead of letting it sit idle online. 

Use Local Keywords 

Using targeted keywords is a best practice for SEO in general, but placing hyperfocus on local keywords can improve your local SEO dramatically. 

When people are searching for a business in your industry in your neighborhood, burough, or city, consistent and appropriate use of local SEO keywords is important. 

On your website and in your local listing , include headlines, title tags, meta descriptions, a body, and a footer. Use keywords that are relevant to your neighborhood or city as well as your industry. 

Optimize for Mobile

The vast majority of searches for local products or services are done from a smartphone or other mobile device. These searches are as good as gold much of the time, as mobile searches for local businesses indicate a high level of intent.. 

Does your business come up as effectively on a mobile device as it does with a laptop or PC? 

With mobile technology currently being used at higher rates than ever, it’s crucial to optimize your business website for mobile while considering how local SEO comes into play. 

Many mobile searches are location-related for ease of access and on the go use. Factors like speed, accessibility, and search engine rankings could make or break your business when someone searches for a local business in your industry via a mobile device. 

Create Location Pages

A small business doesn’t necessarily mean one single location. If a business thrives in a specific location, the business owners may consider opening up another location nearby. 

This means business owners with multiple storefronts need to feed customers content that is location-based for each physical location. 

Creating separate social media pages and local listings for each location of your business will help build local SEO. Reflective of each physical location, these pages will be optimized on their own instead of relying on the broad page for the entire business. Store A might offer something a bit different than Store B, or Store A might be closer to one person than Store B is. 

Use Localized Content

All businesses develop content related to their specific industries in hopes to beat out the competition. But if you’re a local business trying to boost local SEO, you may want to consider another approach. 

Boosting local SEO with community stories and engagement is key. People will be attracted to businesses with a community story to tell or strong community ties. 

Supporting a local team? Conducting a fundraiser for a local cause? Include these types of content on your website, and share them on social media. 

You Don’t Have to Be An SEO Wiz. We Can Help.

SEO can be a struggle when you’re going it solo. 

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert. 

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.

Are you a growing business looking for ways to amp up your SEO? Have you considered Google My Business but weren’t sure what it was all about? Google My Business is a highly-valuable tool that is essential to local businesses to get their name on the map in their community. 

More consumers are relying on the internet and Google location services to find their information than ever before. For this reason, Google My Business has become an essential tool for growing businesses. 

So what is Google My Business, and why is it important for SEO? We’ve got your answers covered. Let’s dive in.

What is Google My Business?

Google My Business is a tool for businesses to list their company on Google, allowing consumers in your area to find your business a little easier. When a consumer searches for your business, or your type of business, you want to ensure they find all of the information they require to make an informed decision to purchase, visit or contact your company. 

Google My Business allows you to list your business and manage your company’s presence when it comes up in the search engine. This kind of exposure and searchability is invaluable, since 46% of all Google searches are to find something locally, and 97% of search engine users search online to find local businesses. 

The question is: How do you list your business? Google My Business allows you to do the following:

Why is Google My Business Important for SEO?

Google My Business aids your business in interacting with your intended audience. It also gives information to potential and current customers. If you don’t provide your business in their listings, you miss out on your business’s exposure, sales, and revenue. 

Some of the top reasons to use Google My Business include the following:

Google My Business is Free 

Google My Business is a free tool for all businesses to use. There’s even a free mobile app that allows you to update your information anytime. 

If you happen to get contacted about payments for Google My Business, it is likely a scam. Your listing doesn’t expire, and Google will not ask you for any payments. 

It’s hard to make an excuse not to take advantage of it when a tool like this is free of cost. It doesn’t matter if you have a brand new business or you are established in multiple locations; it is entirely free and is an invaluable tool for your success. 

Many platforms operate on a freemium business model. However, Google My Business doesn’t have any limitations or tiers, so you get usage of the same tools as your competition.

For this reason, partnering with an experienced digital marketing agency can give significant advantages for competitive companies. A digital marketing partner can aid you in optimizing your profile for search, and maximizing your rankings in search results. Your business can also gain increased exposure from your target audience. 

This tool comes with no investment whatsoever. You can sign up without a waiting period and immediately begin enjoying the benefits. 

Google My Business Creates Leads

People have increasingly searched for topics with the words “near me” in the past few years. Google has adapted their search engine to take into account location data to provide relevant local results for these searches. 

Google displays Google My Business profiles when someone does a local search, providing the user with multiple options, including the ability to call, visit the company’s website, or navigate to their location with a tap.

Local searches have a conversion rate of 80%. If this statistic looks incredibly high to you, that’s because it is. Few other SEO implementations can come close to delivering a conversion rate of the level that local search optimization offers.

To increase your leads and revenue, you need to optimize your profile. Ensure your profile is accurate, including your hours, stay on top of (professionally) responding to your reviews, and ensure your phone number and address are current.

Google My Business Helps You Rank in Search Results

When dealing with a massive search engine like Google, you need to make sure your business isn’t lost in the search results. Increasing your visibility on Google increases your chance of exponentially more people noticing you when searching for services and products in your industry. 

Google seeks to give users the greatest online and offline experience, providing the most relevant search results. To maximize your ranking in search results, keep your profile maintained and optimized. 

Google favors Google My Business profiles with more significant amounts of information and user engagement. If you give Google a complete picture of your business, it will provide your business with motivated leads in your community.

Start Outranking The Competition

SEO can be a struggle when you’re going it solo. 

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert. 

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 
Give us a shout, and let’s talk about your business.

You've built a new website, and now the wait for clients to visit your site begins. However, you check the analytics every month and notice that your site doesn't seem to get as many visitors as you would hope. 

The good news is that getting more traffic to your site is not in the realm of impossibility. With a solid plan, a watchful eye, and a willingness to stay on a regular content schedule, you can bring more visitors to your website who will continue to visit and engage with your business. 

Today, we’ll take a look at the importance of strong visitor numbers, as well as some of the best ways to drive traffic to your website in 2021 and beyond.

Why Does Your Website Need More Visitors?

Attracting more visitors to your website isn't just about padding your ego. More visitors means more business opportunities and a clearer idea of what your customers want and need from your business. 

Each visit to your site is an opportunity to increase brand recognition, generate qualified leads, and build trust with your existing and future customers. 

While sales are essential for your business, customer trust and brand recognition are also crucial elements in building your brand. Strong relationships are the foundations of marketing your products or services, gaining new customers, and continuing to expand your product or service line. 

The Benefits of More Website Visitors

Conversions

Statistically, an increase in website visitors brings a greater chance of conversions. Granted, you don’t just want to bring in anyone to your site — you want to attract the right traffic

By marketing to those who may already be interested in a product or service like yours by way of understanding how to target their other related interests, you bolster your online marketing efforts and stand a much greater chance of turning motivated leads into conversions. Those who are already searching for information related to your niche are more likely to engage with your site by signing up for newsletters, attending virtual events, reading your blogs, and purchasing from you.

Repeat Visitors

With more conversions and more qualified leads, you can also increase repeat visitors. Those who regularly visit your website are more likely to continue engaging with your brand and purchasing your product or service. 

These regulars also give you valuable information to gain new visitors as well. By paying attention to how regular visitors engage with your website, you gain a firm idea of what type of customer you draw, what kind of customers you want, and what they are most interested in. Tailor your site to your target audience and continue to engage with them to draw them back.

Essential Ways to Drive Website Traffic

While there are plenty of ways to increase visitors ranging from quite simple to rather complex, there are plenty of techniques you can start working on today. Here are some techniques designed to bring more traffic from specifically targeted audiences.

#1. Optimize Your Website's Keywords

Optimizing your website’s keywords means ensuring that keywords and phrases are included on your web pages, peppered in where they make sense and are relevant to the subject matter. These keywords should have a search volume of under 10,000 per month and should also be directly related to your business's or organization's niche. A great way to place these relevant keywords is on your product/services pages or blog.

#2. Keep Your Website Updated

Old and outdated content should be replaced on your website, either updated with the new, more relevant information or removed entirely. Old content that no longer applies to your website can harm your reach. 

#3. Keep Your Website Fresh

You should always be adding new content to your website. Whether this is updated product information, recent customer reviews, or a new blog post, new content is always welcome on your website. 

#4. Make Your Content Exclusive

Exclusivity is a powerful way to draw in new visitors. Whether this is a blog, live video series, or podcast, creating exclusive content on your website can help draw in returning and new visitors alike.

#5. Make Sure Social Media Links Back To Your Website

If you have a social media profile and your posts include links to a product or piece of content, always make sure it includes a link to your website. You always want to make sure it links to your website regardless of which social media channel you use.

#6 Utilize Email Marketing

Sending marketing emails is another effective way to gain new visitors. By gathering a visitor's email, you can send emails with the latest information on products, services, and content updates directly to clients with the worry of lessened social media reach or competitor's advertisements and posts showing up on their timeline. 

It’s Not Just About Visitors — It’s About the Right Visitors

No matter the size of your business or what niche you occupy, the importance of not just increased traffic but attracting the right audience to your website is more important than ever before.

Traditional advertising methods are great and within the comfort zone of many, but to build out your business today, you need to adapt to the digital age and target the right audience. 

If you’re looking for improved digital marketing and not sure where to begin, let KangoMedia do the work for you! Getting a new website that will start generating more leads and customers for your business should be hassle-free. Our clear process will guide you… without any surprises.

Offering services like web design and development, SEO, and review management, KangoMedia will promote your business and bring in more customers. 

Check out our web design portfolio and request a free consultation to extend the reach of your brand today!

Having a competent, engaging and eye-catching website is your best strategy to generate more leads and to see those leads become real sales. Your website is your greatest marketing tool, but like most tools, you need to know how to use it to get the most out of it. 

Here are 5 tips to help integrate your website into your marketing strategy and get you the leads you need to see a real return faster. 

1. Focus on Your Marketing Strategy

Website marketing is a strategic way to promote your website to drive compatible web traffic to the website. The goal, of course, is to draw in new and potential customers and get more of them coming in than before. The aim is to rank high in SERPs (search engine results pages) which is done by utilizing SEO (search engine optimization) strategies, with the help of social media and content marketing, to drive traffic and increase engagement. Website marketing is one of the best ways to expand your business’s share in the market and attract new leads and convert them into customers.

2. Improve Your SEO

Many people use web searches to find what they are looking for. SEO helps get you to the top of the search results faster by utilizing keywords and phrases intuitively on your website. Having a strong SEO presence is very important and most likely the first thing you’d be told  you needed if you hired a professional marketing firm. 

Since 92% of global traffic comes from Google, it is best to go along with their rules for SEO and make sure your website has an ironclad SEO strategy in place to get you higher on the rankings. 

SEO Strategies For Beginners

It can be quite a bit of work to keep up with all of this, and SEO is an ongoing process, so don’t be afraid to reach out to an SEO specialist or Digital Marketing Firm to assist with this and other elements of your digital marketing efforts.

3. Utilize Email Marketing and Automation

In 2019, global email users topped out at 3.9 billion people and this number is slated to grow over 4 billion by 2022. That’s more than half the world’s population and an audience you can’t afford to overlook. 

Developing a targeted email marketing strategy is a great way to draw new and existing leads into your site to see the changes you’ve made, experience your site, and be driven toward your products. Sending out discounts, coupons, event news, contests and more can entice people to return or try your business out for the first time. 

Always use specific and catchy wording to make the email subject as enticing as possible and don’t inundate your subscribers with too many emails. Work on creating a “drip” strategy that entices instead of annoys your audience.

4. Backlinks Are Your Friend

Did you know that 55% of all web pages don’t have even one single backlink? A backlink (also known as “inbound links”) are links from one website to a page on another website. Having backlinks on your website helps search engines analyze the most popular websites and also the site’s authority and trustworthiness as well. 

The top results on Google’s SERP have 3.8x more backlinks than the results below them, so utilizing them well is another crucial step in the right direction to getting your traffic up.

5. Optimize Your Site For Mobile

Many of us answer emails, conduct business and search for the best place to eat for lunch all on our phones. Almost 65% of all search traffic online was mobile in the last two years. If managed properly, search marketing can greatly increase your web traffic without costing you too much of your well-earned profits.

Ensure that your webpages are mobile friendly, and mobile optimized for easy accessibility on any device at any time. Google prefers mobile-optimized sites, and favors them in searches since they adopted mobile-first indexing back in July 2019.

Other Ways To Stimulate Website Growth With Marketing

In A Marketing Slump? We Can Help!

We know that your website is your greatest asset to link your business to new and potential customers. We will do everything we can do to get your site to the top!

KangoMedia offers website development, design and SEO services to help your site stand out from the rest. Is your website desktop-only? We can fix that and help you get a fully functional mobile layout. Website not appearing near the top of Google searches? We can help you optimize your site with industry leading SEO as well. 

Reach out to us here today to get a quote, and let KangoMedia help your website thrive.

Having a website without a way for customers to find you is quite counterproductive, so making sure your website is built to be SEO-friendly is — by far — one of the best avenues for new and potential customers to find you in the vastness of the internet. Content is key, but that key needs to be found to unlock the door to success.

When you invest in a quality, SEO-friendly website, you improve your chances of ranking higher in Google searches, targeting the audience you intend to, and converting more of those visits into sales and repeat customers. Let’s go over some of the top reasons why SEO is essential for your business and why having an SEO-friendly web page is the best choice for any business today.

First, let’s go over the basics:

What is SEO?

SEO stands for search engine optimization. This is a digital marketing strategy that focuses on our website's presence in search engine results like Google, Yahoo, MSN, Bing, and more.. Nowadays many businesses look to SEO to help their target audience gain awareness of their brand and rank highly in search results for their associated goods and services.   

SEO-friendly web design creates websites that allow for the search engines to crawl and parse your page effectively, and in turn serve those pages to users based on the topics they search for. SEO-friendly websites make sure that the search engine can easily crawl their site and grab the content that is the most relevant to your business and your searches, making your page visible on SERPs (search engine result pages.)                                                                                                                                       

Why Is an SEO-Friendly Website Important?

Ensuring that your website has high rankings on SERPs and gathering your target audience to your page is very important to the overall traffic your page receives. When a website is designed with SEO in mind, not only do you have better chances for organic response from searches, but SEO works for you around the clock to grab the attention of more and more potential customers based on their needs. 

Benefits Of Having An SEO-Friendly Website

1. SEO strategies allow for increased brand awareness and organic search traffic - More people will be able to find you if you are at the top of SERPs. How many of us go to the 5th page of a Google search to find what we are looking for? When you have an SEO-friendly page, you are more likely to get a better ranking over time which leads to increased traffic from a perceived sense of authority and increased convenience for those searching. 

2. Utilizes CRO - SEO helps convert leads into customers by using CRO (conversion rate optimization) which is a technique that improves the sales conversions of visitors to your website. CRO collects data about your website and its visitors to show you how people generally interact with your site. 

This is a great insight into how your customers use  your website and if you need to change a certain aspect to increase conversions. 

3. Integrates responsive design into your website - Responsive design is a major component that is crucial to ensuring your website is fully utilized for growth and success, as it allows your website to adapt no matter what device the potential customer is using at the time. 

Responsive design makes sure that every device accessing your site is displaying the best version of your page and makes sure the customer is having a consistent, positive experience no matter if they are on a tablet, mobile phone, or desktop computer.

4. Get a good ROI (return on investment) - SEO is an engine that keeps your best marketing asset — your website — running even when you’re not. After a professional web designer implements SEO practices on your site, your site continues to work at getting you more clicks, visitors, sales, and recognition online. 

Just like a real engine, this is a complex and ongoing process that does occasionally require maintenance, however, which is why investing in professional website maintenance is highly recommended to protect your investment.

5. Helps your business stay competitive - All businesses strive to remain competitive with their industry to further their business growth. SEO is formulated to boost your online presence and accommodate that growth. 

The importance of having a SEO-friendly webpage cannot be overlooked, as it not only brings traffic to your page, but keeps customers coming back and keeping you at the top of the search engine results. Some choose to hire a professional web designer to optimize their website for SEO, as those designers have many important skills needed to enhance your opportunities and utilize all SEO has to offer for your business. 

Let Us Help Turn Your Website SEO-Friendly Today!

Traditional advertising methods are great and within the comfort zone of many, but to build out your business today, you need to adapt to the digital age. 

If you’re looking for improved digital marketing methods and not sure where to begin, let KangoMedia do the work for you! Getting a new website that will start generating more leads and customers for your business should be hassle-free. Our clear process will guide you…without any surprises.

Offering services like web design and development, SEO, and review management, KangoMedia will promote your business and bring in more customers. 

Check out our web design portfolio and request a free consultation to extend the reach of your brand today!

If you have any type of online presence such as e-commerce, online influencer, or even a brick-and-mortar store with an online presence, you have surely heard of Search Engine Optimization (SEO). Of course, you know that SEO can be helpful to businesses, but if you’re like most business owners, you might not know exactly how.

It may seem easy to make a website but creating a website and optimizing a website for success are two vastly different things. You need to understand the fundamentals of SEO to capture what you seek from the online arena. 

SEO includes two arenas: on-page SEO as well as off-page SEO. Today, we will discuss what off-page SEO is, why it matters and how it helps your business succeed. 

The Basics

Every online presence needs a marketing strategy to improve and succeed. You can create all the content in the world, but if you don’t get enough eyes on it or enough interaction, it won’t matter. 

SEO aims to get more traffic to your site, and you want that traffic to be organic. Organic traffic results from several factors, but SEO drives organic traffic through making your site easily found via related searches and links.

On-page SEO is everything you do within your website, while off-page SEO is everything you do outside your website to improve your rankings. Both are extremely important, but let’s focus on the off-page stuff for now.

Referring Domains

One of the ways to build your off-page SEO is through referring domains. Although you can create your website and content, you need to prove your website has relevance elsewhere. A referring domain is another website that has a link pointing directly to your site. This link is called a backlink, and the website it is coming from is called the referring domain

It is helpful to have referring domains with your backlinks when their domain authority (DA) ranking is higher than your site. Often you don’t know how many referring domains you have to your site, but there are online resources that are free and can provide that information. In addition, there is a strong correlation between the number of unique referring domains and your site’s ranking, so building these backlinks is quite important to SEO.

Link Authority

Consider the referred domain’s weight - those with a higher ranking have link authority weighted more heavily. Thus, a link with higher authority is worth more to your ranking than a link with lower authority. 

If your site has a DA ranking of 40, you would want backlinks from referring domains with rankings higher than 40, preferably much higher. The higher the DA, the more authority Google gives that link, thereby increasing your ranking. 

Dofollow vs. Nofollow

Nofollow links do not contribute to page rank, while dofollow links do. Nofollow links are associated with paid, promotional links. For example, if you are an affiliate for an organization when you publicize their products or services, those links must be nofollow (and include disclosures). 

Alternatively, if you write an article on your own and are not profiting from the content, you can include the links as dofollow links. Nofollow links can still send referral traffic, but they don’t have the same ranking value. 

Anchor Text And Relevance

When a referral domain includes your link, the link ties to anchor text, the anchor text is the word or words that appear as clickable in the content. The actual link is the full URL destination. Therefore, the anchor text should have relevant ties to the URL it is directing visitors. The links and anchor text should be natural and appropriate. 

The more relevant links you have to your site, the more opportunities for increased rank. The links improve SEO if they are relevant, but website relevance is also a consideration. There doesn’t seem to be a consistent determination of whether relevance or authority is more beneficial, but SEO experts agree that they are each helpful.

Traffic

Organic traffic to the referring pages helps to boost SEO. A strategy to improve SEO is to approach link building by seeking referral links from high-value websites. Even if the link has little or no traffic, it can still be beneficial in link building. 

Non-Link Considerations

Not all off-site SEO considerations involve links. Remember, the goal is to get organic traffic to your site. This strategy works particularly well with local businesses who may care more about capturing local traffic rather than worldwide traffic. 

Name Address Phone (NAP)

This NAP strategy works well when your business has a presence on Google Maps, Yelp, and more. These are considered citations that allow customers to find you locally. Search for where your local competitors can be found and employ similar citation strategies.

Brand Mentions

There are ways to obtain brand mentions without links through strategies such as guest posts, podcasts, partnering with industry bloggers and influencers, and even a little bit of viral marketing if you are lucky enough to time your marketing strategy just right.

Business Profile

Expanding your online presence is extra important when you have a physical storefront. Google’s business information tool, Google My Business (GMB) allows business owners to manage their online presence across Google, including Maps and Search. Ideally, you want your business listed with as much information as possible. This inclusion in GMB carries some weight in how Google ranks your online presence. 

Reviews

Many businesses work with customers and online influences to get their brand out there and more visible online through reviews. The reviews must be valid to the user’s opinions and include appropriate disclosures. 

Keep in mind positive reviews can increase rankings, but negative reviews can also have a negative effect. This is why review management is crucial to your success. Managing bad reviews and dedicating resources to service recovery for dissatisfied customers shows that your business is not only engaged, but also dedicated to backing up their products and services with action.

Partner Up for SEO Success

SEO can be a struggle when you’re going it solo. 

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert. 

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.

Is your website doing all it can to bring in customers? Are you even sure that people see it when they search online? Maybe you’ve heard about SEO and keywords, but you aren’t sure how you can use these things to boost your business.

Your website needs to meet certain criteria to be ranked more highly by Google’s search algorithm. These things can not only make you stand out from your competitors, but also be found above their competing content as a result.. One of these things is on-page SEO. By optimizing on-page SEO, you can increase your site’s visibility and appeal to more potential customers than you ever could before.

Not sure exactly what on-page SEO is? Don’t worry, we’re going to break it down for you. Here’s what you need to know about on-page SEO and how it can help your website become the best marketing tool in your arsenal.

What Is On-page SEO?

SEO stands for Search Engine Optimization. This term is just another way of saying that your website is set up in a way that makes it easily seen by search engines. On-page SEO is what you do to ensure each page of your website is optimized for visibility by the search engines.

On-page SEO involves using specific words, phrases, and tags to help search engines find your site and register it appropriately for your desired search terms. These words, phrases, and tags relate directly to the business niche you occupy and the services you offer so that your customers can find you more easily.

Why Do You Need On-page SEO?

Because the internet is a vast place, you need to do all you can to ensure that your site shows up at the top of the search results when people look for your type of business. After all, if you’re a plumber or an electrician, you want to be sure that your name pops up near the top of the list when people search for someone to fix a burst pipe or faulty electrical panel in their area.

Having a beautiful website isn’t enough. You can pay thousands of dollars for web design services and still be lost in a sea of websites unless you utilize on-page SEO to help search engines find and place you.

By feeding the search engine crawlers the correct information about your site, you can help ensure your site pops up in the right search results. While it’s an algorithm that reads this information to rank your website, ultimately, your human audience will be the ones reading it, so your website needs to be filled with high-quality content, too. 

This means you can’t just jam a smorgasboard of keywords into a page and call it a day. Your content has to be relevant and worthwhile for your desired customers to click-on, read through, and ultimately convert. 

Essential Aspects Of On-page SEO

The components that make up good on-page SEO are essential to your success as a site. Without these, the search engine crawlers may not see and rank your site appropriately, and ultimately, your customers won’t be able to find you.

Here are some of the most important aspects of on-page SEO.

Keywords

Keyword choice and keyword placement are both critical. Keywords help tell crawlers (and ultimately your customers) what the information on the page is about. Your keywords need to be relevant to the content on the page. They should also be easy to search for and make sense within the context of your content, industry, products and services.

Keyword placement is also important. Your keywords should be found in various places throughout your content, including in your headers and some tags on the site. But, as we mentioned earlier, you need to be careful not to keyword stuff or cram too many keywords into the content. Keyword stuffing can make your page look less relevant and of poor quality to search engines.

Title Tags And Meta Description

These are both important because search engines will look at these to determine what your page is about. If your title tags and meta descriptions aren’t appropriate, your customers won’t be able to find you when they’re searching.

Your Page’s Content

Even if you have the best and most relevant keywords, tags, and descriptions, if your page’s content isn’t valuable and unique, your customers will simply click away. The bottom line is you need to have well-written copy on every single page of your website.

Don’t just copy what the other guys are doing. You need to be unique and relevant as well as helpful. Longer articles and blog pieces tend to be better for SEO purposes, but the content needs to be concise and avoid repeating its point or word-padding for the sake of word count, or search engines could penalize you. Remember, you’re writing for your customers, so make every word count.

You Don’t Have to Be An SEO Wiz. We Can Help.

SEO can be a struggle when you’re going it solo. 

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert. 

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth. 

Give us a shout, and let’s talk about your business.

You’re trying to build your business in every way possible this year.

Coming up with a concept and website was the easy part. You built out your website with a sleek theme and eye-catching design elements. You created a portfolio with past work and existing clients to build trust with potential new clients as well.

But you're still having trouble gaining traction with your audience. You're not quite getting noticed as a growing but strong business that has a great list of services to offer.

What's missing? 

The growth of SEO goes well beyond marketing techniques. Developing a website, curating unique digital content, or making yourself searchable on social media all involve SEO strategy (which is a moving target as it is).

What else can SEO do for you and your business' visibility? What don't you know about SEO that everyone else seems to? Let’s figure it out.

Google Isn’t Everything

You might think that you have to submit your website or business to Google to be searchable by the general public.

Wrong.

You might think that doing this will make the search results for your website or business show up a little faster.

Also wrong.

Based on existing SEO within your business website and any content you've generated and shared, search engines can find you all on their own.
Does this mean you shouldn’t use directory tools like Google My Business?

Absolutely not.

While registering your business with Google may not directly affect rankings, the indirect benefit of having a web presence on yet another important client-facing directory is inherently beneficial in building trust with potential customers or clients and shouldn’t be ignored.

Content is Everything

One of the first misconceptions business owners have about SEO is that the focal point of utilizing SEO should be about the link or website itself.

While link building is important, it shouldn't be your only priority.

Creating content unique to your business and services is what will get you noticed both by your clients and search engines.

What's interesting about the services you offer? Is there something unique that is both relevant to your industry and groundbreaking and could be a great conversation piece? Do you focus on solving a problem that many other competitors don’t? Sharing your expertise on topics specific to your industry makes you the go-to thought leader, and drives traffic to your site while also building your rankings.

Create something timely and relevant, as newer publications will rank high.

Consider the ways content can be created from blog posts and link sharing to search engine keywords and social media blasts. Use that to your advantage and create something memorable.

Keywords Can Be Anywhere

You may have been told that keywords can only be used a certain number of times within your web content.

However, there's no magic number for how many times you can use a keyword in your next blog post.

You don't want the same word appearing in every other sentence in your content, but you don't want to miss out on the opportunity to rank higher either. So how do you determine when to utilize a keyword?

It's not about the number of times you use a keyword or how many keywords there might be. It's about what draws clients into reading through the content.

Use the keyword in headings, URL, and strategically within your website and content as you build it out. The key is to use it where it makes sense and is searchable - don’t flood your pages with it, but utilize it where it counts.

Quality over Quantity Still Applies

If your website seems too busy, it might make the quality of what's there seem less than average.

Overwhelming clients with too many pages, keyword spam, or duplication of content won't give you the results you're looking for.

SEO isn't a numbers game, but rather a strategic move to develop quality material for your audience.

Think of the most innovative way to organize and share your content. Make a good first impression by not cramming everything onto your website and overwhelming people on the first click.

If you're doing it right, they'll dive further into the website on their own without being flooded with everything your business does. If you don’t quite have a handle on it, don’t worry. Professional web designers exist for a reason - their expertise is in building websites that are searchable, well crafted, and catered to your audience and your business.

If your website isn’t performing the way you want it to, don’t second guess reaching out to a professional web design studio - a quality website could save your business in the long run.

SEO is About People as Much as it is Search Engines

Everything you're doing with your website, content, and SEO is to draw people in.

So devise an SEO strategy based on just that: the people.

Sure, search engines will use your website material for optimization purposes. But face it, the search engines won't be the ones reading through your blog or scheduling a business consultation.

Engage with your potential clients when you generate new content and website material. Create something that will be interesting and relevant to the user but that is easy to navigate through as well.

When you focus on what the people will want to see, the natural flow of the website and its content will create a solid SEO base all on its own.

Still Not Sure You’ve Found the Missing Link? 

SEO can be a struggle when you’re going it solo.

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth.

Give us a shout, and let’s talk about your business.

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