The competition in your industry is fierce, so you’re doing everything in your power to boost your business and get your face and name out there.
Creating your logo and a website are just a small part of your business venture. Getting yourself noticed means creating a website that will attract potential customers to your business's products and services.
What’s one of the first things that people do when they’re searching for a business, product, or service? They pull up a search engine and type in whatever they are looking for. Getting your business in that mix is a great first step to growth.
Maybe your website is up and running, but your return isn’t great. Maybe you were expecting a boost in sales, but the needle hasn’t moved quite like you thought it would. Your website works, you can search for it in a search engine, so what’s wrong, exactly?
You’re competing with countless other businesses, products, and services related to your industry, which means making sure you are highly visible online is more crucial than ever.
These businesses are all trying to find the fast track to higher search engine rankings. You need to as well. How does your website rank?
Without content optimization on your website, your search engine rankings will likely be nonexistent. Optimization is a crucial step when piecing together your business website and crafting your online presence.
More isn’t necessarily better when it comes to branding and online content. Sometimes, presenting your business, products, and services concisely will sell best. Use target keywords and phrases found in your industry throughout your website (i.e. landing pages, about page, contact page). Ensure that your keywords are peppered in naturally — don’t keyword-stuff your pages (search engines will notice and will penalize you).
In the event you have a page on your business website without much written content, there are ways to prevent Google from kicking you to the backburner. Use the “noindex” attribute on the page and “nofollow” attribute for any links leading to those pages. This will prevent Google from indexing those pages for lack of content, and allow you to focus on your other searchable pages.
Are you using anything to define each page of your website aside from the content? When you’re directing potential customers to an area of your page, consider using title tags and meta descriptions to categorize what is found on each page of the website.
Title tags serve as a headline for what can be found on the page, for example, contact information or services offered. Meta descriptions serve as the descriptive text for the information on the page. Used together, these can help to boost search engine rankings.
When people can see what they’re clicking to, they’ll be more apt to actually click through to that page. A boost in click-through rates means a boost in your website rankings.
With the growth of social media marketing and similar sharing platforms, your business will benefit from easily shareable web content.
Think about the last website you visited. You may have noticed small icons for social sharing websites like LinkedIn, Facebook, Instagram, or Twitter somewhere on the website (perhaps even several places). While social sharing doesn’t always mean closing a sale, it provides a big opportunity for your business to grow.
When people can share your website, a page, or a blog post to social media, visibility for your business grows. More visibility means more inbound links, and in turn, improved search engine returns.
You might be using several images to push your latest marketing campaign, but are the images optimized for search engine visibility? Are they mobile-friendly?
To optimize your website images, add a simple image title and keyword-rich description or tag. Make note of the purpose the image serves on the page. Consider including a link in the image itself for even more visibility.
This is also important when considering how some users navigate website content. Think about potential customers that need special accessibility considerations when clicking through a website, such as audio, tactile output, magnification, captions, and the like. When you include titles and descriptions with your images, this text will be available for people to understand what is being presented (just in a different way).
You never know who your next customer is going to be, so consider all optimization options.
With the right optimization, your images can be found in a Google Image search, giving another way for search engine users to click on your website.
SEO can be a struggle when you’re going it solo.
Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.
At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.
Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth.
Give us a shout, and let’s talk about your business.