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What Is Search Engine Optimization (SEO) and Why Does It Matter for My Business?


Have you ever searched for a particular item online and found what you were looking for on your first search: the right brand, the correct item, and the preferred store?

Do you ever wonder how the company’s website seems to always come up first in your Google, Bing, or Yahoo searches? This result is achieved using a method called Search Engine Optimization (SEO) and is critical for making sure your site is among the top search results for your store’s items or services.

Suppose you have an online clothing store, and you sell a trendy shirt in high demand. Consider then that you do not attempt to use keywords or tags on your page for that item. Say you put up a webpage with a picture of the shirt, it’s colors/sizes/and pricing, but do not create a way to find the page with any major search engines. Do you predict it will be easier or more challenging to sell your shirts? What should you do?

This article will go over the various methods, resources, tips & tricks used to make your online store more visible in online Search Engines.

What is SEO?

Search Engine Optimization (SEO) is the process done to improve your website to increase visibility in relevant searches. The more visibility your site has in search engines, the more likely you will draw new people to your website. If you have a product that you sell, you can get more customers. If you are a blogger wanting more followers, SEO will help you gain them.

Unlike other marketing activities that involve you to reach out to your customers, SEO allows customers to reach out to you.

How SEO Works

Search engines like Google and Bing utilize bots to crawl pages on the internet. They go from website to website, collecting information about the pages and putting them in an index. Based on their algorithms, the search engines evaluate the pages in the index, taking into account hundreds of ranking factors or signals. Then it determines the order the pages will fall for a search query.

Search ranking factors are considered proxies for aspects of the user experience. The Periodic Table of SEO Factors organizes the elements into six main categories and weights based on their importance to SEO. For example, keyword research and content quality are vital factors of content optimization, crawlability, and mobile-friendliness are essential site architecture factors.

The search algorithms’ purpose is to surface relevant, authoritative pages and give users an efficient search experience. Optimizing your site and content while considering these factors can help your pages rank higher in the search results.

You can’t pay search engines for higher rankings like you can paid search ads.

Why You Need SEO

SEO is a dire part of digital marketing because of the trillions of searches conducted; every year, the goal is to obtain information about products and services. The primary source of digital traffic comes from search engines. Ranking higher on searches than your competitor can make a huge difference in whether or not you meet your marketing goals by attracting visitors, gaining mindshare, and ultimately making conversions.

If you don’t optimize your site for search engines, you lose out on a great deal of potential traffic and profit. Think about how many moments each day, you search for something. Maybe you search for the nearest coffee shop or where to buy your favorite brand of shoes. Each time you search, you reroute to multiple websites. They rely on these searches from you and others to keep their business alive.

Search results have changed over the last few years to give users more direct answers and information that keeps them on the results page instead of sending them to other websites.

Other features, like Rich Results and Knowledge Panels, in search results can raise visibility and give users more information about your company in the results themselves.

How Search Engines Rank Your Business

The goal is to have your page show up on top. Ideally, you want it to be the number one page instead of page 30. To do this, you should establish authority on essential topics related to your business.

You earn your website’s authority through onsite and offsite factors.

  • Onsite: search engines determine higher rankings to websites that regularly publish fresh content on a specific topic. For example, if you have a comic book store, publishing information on the latest Marvel comics can establish your online authority.
  • Offsite: search engines want to see that websites other than your own are linking your web pages. When other websites link to your sites or share your content on social media, you have a greater chance of being listed prominently in search results.

Get Help From the SEO Experts

At Kango Media, We help get your website on the first page of Google to get more customers. 93% of all online experiences begin with a search engine. 46% of all Google searches are local. We can help you increase your visibility and attract more of those searches. Get in touch with us today and let’s talk about your business.

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