We all know that having a website is important for businesses of all sizes, but does a construction company really need one?
YES! Unequivocally, undoubtedly, yes.
Having a website is not only crucial for marketing and promoting your business, but it’s also an essential tool for staying connected with your clients and subcontractors.
You make your living building things, but building a website might not be a skill set you have, and that’s okay. Delegating professional work to professionals is how you got to where you are – ensure that your website is in good hands. Creating a website for your construction company may seem like a daunting task, and more often than not, hiring a website design company to create it for you is the absolute best option for your business.
A website can be a valuable marketing tool for your construction business, but only if it’s done right. Below we list a few things to consider before creating a professional website.
Reason #1: Professional Credibility
Your website helps you establish your authority in your local community and gives you an instant boost of credibility with potential customers. Without a website, your business might seem too small or new for customers to trust. Your customers need to see reviews and testimonials of your work, which you should proudly display.
Reason #2: Connect with Clients and Partners
When potential clients visit your website, they will immediately get a sense of who you are as a business and what you offer. This can help to generate new leads and close more sales. Your website also is a communication tool to keep your clients, partners, and contractors aware of your upcoming projects, expertise, and even important industry news if you so choose to include it.
Reason #3: Visibility
No one uses the yellow pages. Most people use search engines to find the vast majority of the information they need, whether that be a business listing or an answer to a calculus question. Your business needs to have a website because that is where your customers are. Think of your website as a digital business card that tells customers who you are, communicates your values, and shows real-world examples of your work, as well as conveys that potential clients can trust your company through testimonials displaying your great track record.
Why SEO and Mobile Optimization is Critical for Success
If you want your website to appear in search engine results, you need to have designed for search engine optimization (SEO). SEO is a way to help search engines rank your website to show within the first page of search results for a given keyword or query. Nearly all website designers offer SEO services so that you’re visible to your desired potential client-base.
Another important and sometimes overlooked feature of business websites is mobile optimization. Mobile optimization can make or break the success of your website. A majority of Internet users browse websites from their mobile devices.
If your website doesn’t display correctly or doesn’t work appropriately in a mobile browser, it could lose you a significant amount of business. Mobile sales make up 72.9% of the total market share, which means nearly three out of four of your customers are looking at your website via their smartphones. Make sure your mobile website experience is as good (if not even better) than your desktop experience.
Reason #4: Display Your Value
Display your value for customers to see on the homepage of your website. Let them know who you are, and be transparent with your skills and experience. Include professional, high-quality images of your work, so that prospective customers see the quality work you do.
Stand Out from the Competition
A high-quality professional website allows you to stand out from your local competitors. If you have a niche or particular area of expertise, show it off. Customers want to see completed projects to understand your capabilities.
Use your website to market yourself. This means that you must produce content related to your skillset to stay relevant and help customers find you. Consider including a blog that offers remodeling projects or details industry-related news and stories. Providing this content benefits your SEO efforts and helps establish you as an expert in your field.
Reason #5: Combat the Labor Shortage
We know that it’s been hard to fill both skilled and unskilled construction positions over the past two years. Advertise the benefits of working for you on your website. Be transparent about the pay, benefits, and other perks you offer. Job seekers appreciate companies that offer a realistic glimpse into what it’s like working for them.
A Professional Website is Your Best Marketing Tool
The best way to market yourself to your desired clientele is with a beautifully designed website for your construction company.
Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.
At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.
Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth.
Give us a shout, and let’s talk about your business.