There is a pretty good chance you’ve already browsed several WordPress-powered websites just searching the internet today. Over 74 million websites use WordPress to post new content to their pages every SECOND. 

If that statistic wasn’t impressive enough, WordPress also powers 27% of all websites on the internet. Being that they are the most popular CMS (content management system), with almost one-third of the world’s websites under their belt, there must be a reason WordPress is widely considered a cut above the competition.

But stats alone aren’t enough to sway most savvy business owners, let’s get down to the more detailed reasons why you should choose WordPress and reveal why it is so popular with small and large businesses alike.

What Exactly Is WordPress?

WordPress is a robust website builder and CMS (content management system) that is an open source software platform that anyone can use to make any kind of website they would like, from vast ecommerce sites to small personal pages. 

What started out in the early 2000s as a blogging platform quickly turned into a CMS and then a website building platform shortly thereafter, as it continued to gain steam. 

What Isn’t WordPress?

Keep in mind that WordPress is not a web-hosting provider and you will need to find a place to host your website. If you have a professional web design firm or web designer, they will have options to take care of that, but it’s always recommended to do some research on your own to assess your options ahead of time. 

Benefits Of Using WordPress 

1. Robust CMS System 

WordPress holds around 60% of the market share as the leading CMS platform in the world. It is a self-contained system where you have freedom and control that other options simply can’t give you. And the CMS is open source. WordPress has a team of engineers working to ensure a consistently better and more user-friendly platform as well. 

2. SEO Optimized

Most platforms — no matter if they are open or closed-source — will have basic SEO functions, but WordPress has more out of the box features and extensions for SEO that increases your site’s visibility. 

Closed-source platforms such as Wix and Squarespace don't allow developers to access elements of development source code, which limits their ability to fully take advantage of their website’s SEO functionality. 

The code behind WordPress is very simple and functionally clean, which marks it easy for search engines to read and index a site’s content. With WordPress, every page, post and image can have its own meta tag, meta description, keywords and title to be optimized for precision SEO. 

3. Open-Source 

Being open-source means that anyone can download and use the code made available in the WordPress Codex. This adds functionality to your website and you or your designer can extend and resume the code any way you see fit. 

4. Optimized For Speed

WordPress has specific features that can help speed up your website. Search engines consider site speed in rankings nowadays, and your site must be up to date and web-fast. 

By being open source, WordPress affords you the flexibility to clean up your code and get rid of elements that might cause hangups, redirects, or 404 errors. Granted, it takes some experience to dig through the code to do so, but that is yet another reason why investing in professional web design and website maintenance is highly recommended.

5. Flexible Plugins and Extensions 

WordPress offers many free and small-fee plugins that can help enhance your website in just about every way imaginable. From booking calendars to two factor authentication to SEO optimization, there are thousands of pre-developed plugins in the WordPress directory and even more for sale in their marketplace. 

6. Security Is Assured

While WordPress is a secure platform to use, that doesn’t mean you shouldn’t take extra precautions against today’s internet predators. Hackers, malware and targeted attacks on pages can happen if your site is vulnerable. Luckily, WordPress makes it easy for you to enhance your security by offering password protection and SSL certificate enabling, which you can get from your hosting site. There are also security plugins on WordPress that are popular and very helpful. 

WordPress is the most popular and widely used CMS in the world for a reason.ot only from their company practices, their free and easy to use interface and their knowledge of what it takes to make a website successful, they also have a community of people working to make your (and your visitors’) experience better, and they are always enhancing the platform for you and your business' success.

Enhance Your Business With A Powerful Website

At KangoMedia, we specialize in designing quality websites using WordPress that can lead to increased traffic, audience and sales. We also make digital marketing campaigns that will convert website clicks into leads and paying customers. Clients that work with us say that they see results in the form of an increase in website leads, requests for quotes, service calls, and sales.

KangoMedia is known for our focus and drive by giving you the website you want and the online traffic you deserve. Take a look at our many testimonials to see what other business owners like you are saying about us and schedule a free consultation today to get your secure, well-designed website and enjoy the benefits that come along with an optimized business.