Is your website doing all it can to bring in customers? Are you even sure that people see it when they search online? Maybe you’ve heard about SEO and keywords, but you aren’t sure how you can use these things to boost your business.
Your website needs to meet certain criteria to be ranked more highly by Google’s search algorithm. These things can not only make you stand out from your competitors, but also be found above their competing content as a result.. One of these things is on-page SEO. By optimizing on-page SEO, you can increase your site’s visibility and appeal to more potential customers than you ever could before.
Not sure exactly what on-page SEO is? Don’t worry, we’re going to break it down for you. Here’s what you need to know about on-page SEO and how it can help your website become the best marketing tool in your arsenal.
SEO stands for Search Engine Optimization. This term is just another way of saying that your website is set up in a way that makes it easily seen by search engines. On-page SEO is what you do to ensure each page of your website is optimized for visibility by the search engines.
On-page SEO involves using specific words, phrases, and tags to help search engines find your site and register it appropriately for your desired search terms. These words, phrases, and tags relate directly to the business niche you occupy and the services you offer so that your customers can find you more easily.
Because the internet is a vast place, you need to do all you can to ensure that your site shows up at the top of the search results when people look for your type of business. After all, if you’re a plumber or an electrician, you want to be sure that your name pops up near the top of the list when people search for someone to fix a burst pipe or faulty electrical panel in their area.
Having a beautiful website isn’t enough. You can pay thousands of dollars for web design services and still be lost in a sea of websites unless you utilize on-page SEO to help search engines find and place you.
By feeding the search engine crawlers the correct information about your site, you can help ensure your site pops up in the right search results. While it’s an algorithm that reads this information to rank your website, ultimately, your human audience will be the ones reading it, so your website needs to be filled with high-quality content, too.
This means you can’t just jam a smorgasboard of keywords into a page and call it a day. Your content has to be relevant and worthwhile for your desired customers to click-on, read through, and ultimately convert.
The components that make up good on-page SEO are essential to your success as a site. Without these, the search engine crawlers may not see and rank your site appropriately, and ultimately, your customers won’t be able to find you.
Here are some of the most important aspects of on-page SEO.
Keyword choice and keyword placement are both critical. Keywords help tell crawlers (and ultimately your customers) what the information on the page is about. Your keywords need to be relevant to the content on the page. They should also be easy to search for and make sense within the context of your content, industry, products and services.
Keyword placement is also important. Your keywords should be found in various places throughout your content, including in your headers and some tags on the site. But, as we mentioned earlier, you need to be careful not to keyword stuff or cram too many keywords into the content. Keyword stuffing can make your page look less relevant and of poor quality to search engines.
These are both important because search engines will look at these to determine what your page is about. If your title tags and meta descriptions aren’t appropriate, your customers won’t be able to find you when they’re searching.
Even if you have the best and most relevant keywords, tags, and descriptions, if your page’s content isn’t valuable and unique, your customers will simply click away. The bottom line is you need to have well-written copy on every single page of your website.
Don’t just copy what the other guys are doing. You need to be unique and relevant as well as helpful. Longer articles and blog pieces tend to be better for SEO purposes, but the content needs to be concise and avoid repeating its point or word-padding for the sake of word count, or search engines could penalize you. Remember, you’re writing for your customers, so make every word count.
SEO can be a struggle when you’re going it solo.
Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.
At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.
Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth.
Give us a shout, and let’s talk about your business.