South Texas Federal Credit Union serves Rio Grande Valley residents from two convenient locations in McAllen and Weslaco. They provide many web-based services to make banking easier and more convenient for their customers. However, their website was the least user-friendly part of their toolset.
South Texas FCU contacted us to help design a website that was professional, engaging, mobile-friendly, but most importantly, simplify the integration of their online banking platform so that customers could login using the website homepage.
To accomplish this we used the main hero section of the home page to highlight promotions and keep a static login to their online banking platform showing at all times. A reorganization of the content from their previous website was necessary to allow for a simple site flow and make finding information easier for visitors.
South Texas FCU is a great example of a local organization that highly values customer experience both online and offline.