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KangoMedia Blog

What you need to know to get results from your website and online marketing.

Essential Components Electrician Websites Must Have

Regardless of how long you’ve been an electrician, a website can be a great asset to your business. A well-designed website can attract more customers, help you connect with potential customers easier, and stand out from your competitors. But what does your site have to have to make a statement? Whether you decide to build […]
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How to Boost Leads for Your Plumbing Website in 2022

If you’ve been in the plumbing business for any length of time, you know that people don’t give plumbing a second thought until they have a plumbing emergency. That’s why your plumbing website needs to be specific and straight to the point. A quality plumbing website will address your potential client’s needs and make it […]
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Why is it Crucial to Have an ADA Compliant Website?

One of the most significant aspects of starting a successful business is developing a website for your brand. Your website will serve as your brand's identity, a platform for telling your story, and a way of connecting with potential customers. Over the last years, the capacity to develop websites has massively improved. You can now […]
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How to Attract Customers to Your eCommerce Site

So, you have established your eCommerce store, discovered exquisite products, and are now sipping your coffee while counting your profits—except you aren't because your website doesn't appear to be getting as many visitors as you would hope. Similar to brick-and-mortar stores, eCommerce stores must bring in new customers to maintain growth and maximize profits.  In […]
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Why Does A Law Firm Need a Website?

As a new firm, you may think that it will be easier to find clients than it actually is. Just by telling people that you’ve opened your firm, networking at a function, or creating some physical marketing materials, you may think that clients will start coming to your door eager for your legal expertise. After […]
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The Change From Google My Business to Google Business Profile — What Does It Mean?

The way businesses manage their profiles on Google is about to change once again. Google My Business is being phased out for business owners who have a single business location and replaced by Google Business Profile.  This change is the latest of several Google has made over the years regarding businesses managing their online presence. […]
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10 Important Features Your Construction Company Website Should Have

Just having a website for your construction company is not necessarily enough to generate sufficient business to stay afloat in a competitive landscape. A business website needs to employ important features such as testimonials and reviews, as well as feature professionally shot, beautiful images that keep potential clients on the page and copy that keeps […]
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Does a Construction Company Really Need A Website?

We all know that having a website is important for businesses of all sizes, but does a construction company really need one?  YES! Unequivocally, undoubtedly, yes.   Having a website is not only crucial for marketing and promoting your business, but it's also an essential tool for staying connected with your clients and subcontractors.  You make […]
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4 Tips to Bring in Business Through Local Reviews

Local reviews are important for your business and we want to help you with some ways on how to boost them. There is a lot of psychology and research about online reviews, for example, here are some stats. Customers are likely to spend 31% more on a business with “excellent” reviews. 72% of consumers say […]
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What Is Off-Page SEO?

If you have any type of online presence such as e-commerce, online influencer, or even a brick-and-mortar store with an online presence, you have surely heard of Search Engine Optimization (SEO). Of course, you know that SEO can be helpful to businesses, but if you’re like most business owners, you might not know exactly how. […]
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What Is On-Page SEO, and Why Should I Care?

Is your website doing all it can to bring in customers? Are you even sure that people see it when they search online? Maybe you’ve heard about SEO and keywords, but you aren’t sure how you can use these things to boost your business. Your website needs to meet certain criteria to be ranked more […]
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Generating Social Proof: Encouraging Your Customers and Clients to Leave Great Reviews

Using social media to advertise your business can be a most powerful tool and can also  be the difference between increasing your sales or going out of business. Thanks to sites like Google, Yelp, Foursquare, and Facebook, 90% of people’s buying decisions are influenced by reviews on these sites and more. When you aren’t asking […]
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