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KangoMedia Blog

What you need to know to get results from your website and online marketing.

4 Tips to Bring in Business Through Local Reviews

Local reviews are important for your business and we want to help you with some ways on how to boost them. There is a lot of psychology and research about online reviews, for example, here are some stats. Customers are likely to spend 31% more on a business with “excellent” reviews. 72% of consumers say […]
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What Is Off-Page SEO?

If you have any type of online presence such as e-commerce, online influencer, or even a brick-and-mortar store with an online presence, you have surely heard of Search Engine Optimization (SEO). Of course, you know that SEO can be helpful to businesses, but if you’re like most business owners, you might not know exactly how. […]
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What Is On-Page SEO, and Why Should I Care?

Is your website doing all it can to bring in customers? Are you even sure that people see it when they search online? Maybe you’ve heard about SEO and keywords, but you aren’t sure how you can use these things to boost your business. Your website needs to meet certain criteria to be ranked more […]
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Generating Social Proof: Encouraging Your Customers and Clients to Leave Great Reviews

Using social media to advertise your business can be a most powerful tool and can also  be the difference between increasing your sales or going out of business. Thanks to sites like Google, Yelp, Foursquare, and Facebook, 90% of people’s buying decisions are influenced by reviews on these sites and more. When you aren’t asking […]
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What You Need to Know About How People View Websites

We’ve all heard the adage, “you never get a second chance to make a first impression.” This is especially true with your website. In today’s digital world, your website and brand provide a first look into who you are and what you’re about within seconds.  Before you create a new website or update your current […]
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What Can You Do About Bad Reviews Online?

You’ve gotten multiple five-star reviews for your quality services, as well as your open, consistent, and positive interactions with your clients and customers. You try your absolute best every day to deliver quality services to your customers. However, there’s no way around getting that one customer who just isn’t thrilled about their experience and has […]
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Why Should an Electrician Have a Website?

What’s one thing that electricians, plumbers, carpenters, and other contracted tradesmen have in common? They get work by word-of-mouth. Word-of-mouth marketing is great for electricians and other tradesmen. You do a good job, you get more work because people will recommend you to their friends and family. But even at that, how much work will […]
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4 Reasons Your Construction Company Needs a Responsive Web Design

So what is a responsive or a mobile-friendly website? And why does your construction company need to have one? Today I want to share with you four reasons why your construction company needs to have a responsive or mobile-friendly website today. 1. Everyone has a mobile device and everyone is on the move. Now the […]
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5 Signs It's Time to Revamp Your Construction Company Website

If you're like most construction companies, you rely heavily on existing relationships and referrals. And when business is good, it's easy to get complacent. However, every year comes with new ways of doing business and new ways that people research companies. That being the case, with the new year fast approaching, it may be time […]
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3 Reasons Why Digital Marketing Can Help Your Business Grow

Why use digital marketing for your business? Want a simple answer? Because...It's better than traditional marketing in every way! Digital marketing costs less... It reaches farther... ...and gives you more control than any other marketing strategy. And if you're choosing not to use digital marketing for your local business, then you're choosing to hide your […]
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How Much Should A Local Business Website Cost?

If there was one question.... ...one question that pretty much looms over every initial interaction between a web designer and a potential client... It's this... How much does a website cost? And, on the surface, it seems like a very straightforward question that deserves a straightforward answer. However, in most cases, the typical answer is […]
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5 Reasons Your Local Business Needs an Email Newsletter

I think it's time... ...it's time to accept that even in 2018... ...at a time when everyone is "facebooking", "instagramming", "snapchatting", and so on... ...Having an email newsletter is still one of the most important marketing tools for a local business. Yet, the vast majority of local business owners I have spoken to over the […]
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