With over 4.9 billion internet users worldwide, ensuring your business gets in front of as many people as possible is vital. One great way to do this is to have a blog on your website. When you think of a blog, your mind may go to a fashionista keeping you updated on the latest trends or a food blogger sharing their latest and greatest recipe. But, these days, blogs go far beyond that.

Blogs are a way for businesses to expand their reach. Regularly posting quality, valuable content to potential clients will increase your company's credibility. Not only that, but a blog can also drive website traffic and promote your products and services. Keep reading to learn seven reasons why having a blog for your website can benefit your business.

Reason #1 - Drive More Traffic to Your Site

Websites with blogs tend to generate more traffic than those without blogs. There is an easy explanation for this.

After your website is up and running, you probably don’t update those pages regularly. When you publish a blog post, that adds another indexed page to your website, which in turn means that you will show up on SERPs (Search Engine Results Page), which will drive traffic to your site in an organic search.

Reason #2 - Repurpose Your Blog for Social Media

When you post a new blog, you create content others can share on social media. When this happens, your audience grows.

Your social media manager will also find your blogs helpful. They can use the content in your blog posts and repurpose it into social media posts.

Reason #3 - Convert Site Visitors Into Leads

When you have more visitors on your site, you have more opportunities to convert those visitors into leads. Therefore, every blog post should have a call-to-action (CTA) that will generate leads.

Your CTA could lead visitors to things such as whitepapers, free ebooks, webinars, trials, and any other content that people would be willing to share their information for. Here’s how it works:

Someone visits your website
They see your CTA for a freebie
When they click the CTA, they get to your landing page with a form for them to complete
They submit the information and receive the freebie

Reason #4 - Establish Authority in Your Industry

Creating valuable content will establish you as a leader in your industry. Your blog should address the most common questions your readers and customers have. When potential clients see your blog as helpful and providing the information they are looking for, they are more likely to work with you than one of your competitors.

Reason #5 - Helps With Link Building

One of the factors that the Google algorithm considers when ranking a site on its SERP are backlinks. Therefore, backlinks are essential for SEO (search engine optimization).

When your article is valuable not only for your potential clients but other companies in your industry that are viewed as industry leaders, it’s easier to gain relevant links. In addition, links are seen as somewhat of a recommendation from another website, so Google sees you as trustworthy and an industry expert.

Reason #6 - For the Long-Term Results

When you publish a blog post, you will get a significant number of views as people find it on social media and your subscribers start reading their emails and RSS, but then the views will die down. Never fear! That blog post isn’t gone forever! Your post has been ranking, meaning you can get traffic from that blog post for even years in the future.

Once you have been blogging for a while, you will find that most of your sales will likely come from old blog posts. So the more evergreen your blog posts are, the more likely they will generate sales for years to come.

Reason #7 - Share Business News

Your blog doesn’t have to be filled with articles. You can share news about your company to keep your subscribers informed on what’s been going on. Sharing company news will help visitors see that you’re not always talking about selling. It can also show a more personal side of the business.

Let KangoMedia Help Get Your Blog Up and Running

Blogs are more than just a story on a website. Not only do they generate more site traffic and more leads, build authority and create a better relationship with potential clients, but you can also use them to communicate your brand's voice to people across the globe. But where do you even begin?

Start by getting in touch with the expert web designers at KangoMedia. We can help you put your marketing dollars to work for you by designing a website that will convert visitors into leads and paying customers. By partnering with KangoMedia, you will find that we are dedicated to helping you grow your business because we are more than just a service provider. We’re your partner in growth.
Contact us today for a free consultation, and let’s talk about your business.

Regardless of how long you’ve been an electrician, a website can be a great asset to your business. A well-designed website can attract more customers, help you connect with potential customers easier, and stand out from your competitors. But what does your site have to have to make a statement?

Whether you decide to build your own website or enlist the help of a web developer, there are some essential components that your website needs to have to be successful. This article will explain what we believe are the essential components you must include on your website.

Exceptional Web Design

People judge a contractor's credibility based on their website. Therefore, it’s essential to make sure your website is easy to navigate and comprehend. You should also make sure that there is a clear CTA (call to action) on your homepage. Sometimes the best design is simple, so don’t overthink it.

A Responsive Website

An unresponsive website will quickly drive away visitors. Put yourself in their shoes. They are likely having some kind of electrical problem or emergency. They are frustrated and annoyed, and the last thing they want to do is spend time on a website that isn’t cooperating. As quickly as they clicked on your website, they will click on a competitor’s more responsive website.

Most people access the internet from their smartphones. That makes it imperative to have a mobile-friendly website.

Optimize SEO

SEO (Search Engine Optimization) means that you have optimized your website to make it more visible in organic search results. For example, if someone searches “electricians near me,” the most optimized and frequently visited websites will show at the top of the search results.

If you have a lot of competitors, SEO is essential. Almost every website out there focuses on SEO, so your website must as well.

High-Quality, Relevant Content

Just because your website is responsive and SEO-friendly doesn’t mean that it will attract thousands of visitors. When users visit your page, you have to engage them and make them want to dive further into your website, and you do this through quality, relevant content.

Part of SEO is connecting with visitors to your website. People do a fair amount of research before deciding to do business with a contractor. Creating content that helps visitors in need with your electrician niche shows them that you are a trustworthy business.

Engaged visitors can easily turn into leads, which can then lead to a sale.

Your Portfolio

Portfolios are essential for electricians. Photo galleries are typically one of the most viewed pages of a website, so keep your portfolio updated.

By creating a page on your website showcasing your projects, not only are you providing potential clients access to your work, but you are also creating a way to continually grow your website because you will constantly be adding content to your portfolio.

Provide Testimonials

Your testimonials page could be one of the most important pages on your website. This page is where your previous customers rate your services and leave reviews about the work you did for them.

In a world where people seek online reviews over real-life recommendations, positive reviews are vital. You may even want to check out third-party listings like Angi and Yelp. It can never hurt to have your website visible on other websites.

Contact Information Front and Center

People can’t reach you if you don’t tell them how to! So be sure that your contact information is one of the first things they see when viewing your website.

Your eyes naturally move from the top left corner to the top right corner, then from the lower-left corner to the lower right corner. Having your contact information at the top and the bottom of the page makes it hard to miss.

You can also display your address, any relevant social media links, and Google Maps in the footer of your website.

Company History

People like to know about a company before they do business with them. You don’t have to create a lengthy story. Simply write a short paragraph about your company’s history. You can also include fun facts about the company, you, or your staff.

Providing photos of your staff can also help put some homeowners at ease because then they can put a face with a name before someone shows up at their home.

Let KangoMedia Make Your Website Work For You

You want to make it as easy as possible for those who need your services to be able to find you. That’s why a website is so important. And if your website is appropriately designed and contains the components we’ve listed above, the popularity of your website may surprise you.

KangoMedia knows the importance of web design and SEO in the success of your business. We can help you design a website that will get you more leads and grow your business. We’re not just a service provider. We’re your business partner.
To learn more about our services and how we can help you utilize your website’s full potential, contact us today for a consultation.

If you’ve been in the plumbing business for any length of time, you know that people don’t give plumbing a second thought until they have a plumbing emergency. That’s why your plumbing website needs to be specific and straight to the point.

A quality plumbing website will address your potential client’s needs and make it easy for them to get the information they navigated to your website to find. You need to make sure to target your website to the right local area, and website visitors need to be able to contact you directly from your website. And if someone landed on your website because they have an emergency, they need a way to contact you immediately, instead of waiting.

If you’re ready to learn how your website can draw people to it, win them over, and convert them into leads, keep reading because we’re going to tell you just that. Here are six steps to get more leads from your website.

1. Revamp Your Website

If you have a mobile-friendly website with a responsive design, it will rank higher in Google searches. When someone has a plumbing emergency and Googles “plumbers near me,” you want your website to be one of their first options.

Here are some ways you can optimize your website:

Make it easy to comprehend with a user-friendly design
Use SEO keywords
Make your contact information easy to find
Tell your company’s story
Highlight customer reviews and testimonials
Start a blog
Make your CTA (call-to-action) obvious

2. Optimize Your Website for Local SEO

Search Engine Optimization (SEO) is crucial, and it is an excellent investment. It’s vital that your website rank at the top of organic search results. In an emergency, people have to be able to find you fast.

And if you want to gain the support of local customers, include your neighborhood or city in your keywords. When someone searches for “leaky toilet repair” or “plumbers near me,” Google uses an algorithm to find the most geographically relevant results. So if you are a smaller company, you can be featured the same as larger companies in organic search results.

3. Include Online Reviews

These days, people don’t ask for recommendations from friends and family like they used to. Instead, they turn to the internet to search for plumbers nearby, and they base a lot of their decision on the online reviews they read.

Positive reviews left by real customers can help show that you are operating a trustworthy business. Prospective clients read an average of ten reviews before deciding whether or not to trust a company. The majority of those people trust online reviews the same as they do personal recommendations.

4. Make Sure Your Photos Serve a Purpose

When building a website, it’s easy to choose stock photos of plumbing services. Instead, use pictures of work that your crews have performed. Show how your team saved a homeowner from a plumbing disaster.

Showing your previous work can give you credibility and will help customers decide to contact you when they see how you’ve saved someone else from a problem they are having.

5. Link Your Website and Social Media Accounts

Social media is a great way to get your business in front of people in your local area. In one place, customers can review your business, and potential customers can see photos and content of your company.

6. Include Texting on Your Website

A 2019 study reported that 63% of people surveyed said they would switch to a company that offered texting as a way of communication. Imagine the number of additional leads you could gain by enabling potential customers to text your business.

Adding a mobile chat program to your website is another excellent way to convert visitors to leads. A chat will allow a designated person to receive and respond to messages from your website within minutes. That means you could get a message, set up a time with a plumber, and give the customer the plumber’s ETA, all from your website.

Let KangoMedia Help Your Website Be Your Best Salesperson!

When your website is set up correctly and contains relevant content, it can more than pay for itself with the new leads it generates. If you’re not the tech-savvy type and could use some help revamping your website to work for you more effectively, KangoMedia can help.

KangoMedia is in the business of helping businesses build websites that win customers. Our knowledgeable, experienced team of experts provides web design and SEO services to help you promote your business and attract more customers. We would love the opportunity to help you outrank your competition.
Contact us today for a free consultation.

One of the most significant aspects of starting a successful business is developing a website for your brand. Your website will serve as your brand's identity, a platform for telling your story, and a way of connecting with potential customers. Over the last years, the capacity to develop websites has massively improved. You can now build a website within a few simple steps using various website builders today.

While you will most likely build a visually appealing and functional website, there is one critical feature you must address: web accessibility standards. Employing web accessibility standards is crucial for any type of organization as it offers a variety of benefits. But why is it vital to make your website compliant and easily accessible?

We have compiled a list of the top reasons to have a business website that is always accessible and easy to navigate.

Why Is It Necessary for Your Company's Website to Be ADA Compliant?

Individuals who are currently living with a disability should be granted the same privileges and rights as those who are not disabled. Incorporating ADA compliance measures on your business website displays your company's commitment to equality and a non-discriminatory user experience for all visitors. Forming your website into something that people can easily navigate with and without disabilities makes you a valuable part of the solution while also raising the quality characteristics of your website in the eyes of customers and search engines.

The Benefits of Being Web Accessible

The most evident advantage of web accessibility is that it makes it easier for people with disabilities to browse and explore your site's services, products, and content. However, the benefits of web accessibility are not only limited to their direct influence on individuals with disabilities. It also helps your business in a variety of additional ways:

#1. Broaden Your Customer Base

You probably already have a clear grasp of who your ideal clients are. However, you most likely did not consider the probability that your intended audience may contain a significant number of customers with accessibility needs. According to the CDC, 61 million adults in the United States have some type of disability, accounting for roughly one-quarter of all Americans. This overwhelming number alone is enough reason for building your website ADA-compliant. You can efficiently expand your website's customer base by ensuring that your content complies with ADA requirements.

#2. Build Your Reputation

In this day and age, disabilities and their effects are no longer solely medical concerns. Several organizations work throughout the world to prevent discrimination and protect the rights of individuals with disabilities. When you put in the time and effort to establish an ADA-compliant website, you are making a statement about the depth of your business's social engagement, which ultimately leads to substantial financial results.

#3. Boosts Your SEO Rankings

Developing an accessible website does far more than simply making your site operative — it also increases the probability of your site being discovered by boosting search engine optimization or SEO. Although search engines will not evaluate whether a website complies with the Americans Disability Act, Google and its counterparts care about the number of hits each URL generates. Because an ADA-compliant website fetches higher visitors, it will significantly improve your ranking. Having longer sessions and more page views means demonstrating the significance of your space, propelling it to the top of Google search results.

#4. Enhance Usability Experience for All Customers

Providing a positive user experience is critical to any company's success.

As a business owner, you want your visitors to have a wonderful time exploring your website's content. If your site does not deliver a positive experience, leads will not stay on your page. Therefore, having your website ADA compliant will help your visitors feel more at ease while at the same time adding value to your business.

#5. Avoid Potential Legal Issues

The Department of Justice has made it mandatory for websites to follow the regulations of the American Disability Act. Businesses that happen to have a website must ensure that it is accessible to all users. Since the ruling date has passed in 1990, all updated pages on your site must be at least grade A compliant, with grade AAA being the highest. Creating your website ADA compliant is the most effective approach to avoid litigation that has already impacted large organizations.

Improve Your Website Today With KangoMedia

Now that you reach this point, it should be evident that ADA compliance is more than just an option for your website—but a requirement to guarantee that people of all backgrounds are supported and not discriminated against because of their conditions. If you believe your website does not meet the ADA principles, you should address it as quickly as possible.

At KangoMedia, we cater to a variety of unique niches and businesses. We provide a broad spectrum of digital marketing solutions, and our team of experts is always ready to tackle your project. We are not just a website development company that offers services. We also aim to build a strong connection with our clients.

For all of your website concerns and SEO needs, get in touch with KangoMedia today!

So, you have established your eCommerce store, discovered exquisite products, and are now sipping your coffee while counting your profits—except you aren't because your website doesn't appear to be getting as many visitors as you would hope. Similar to brick-and-mortar stores, eCommerce stores must bring in new customers to maintain growth and maximize profits.

In every business, generating sales is always the ultimate goal. However, in today's competitive environment, a traditional eCommerce marketing plan may not be as efficient as you anticipated. Additionally, it can be challenging to decide which marketing strategies to use and how you can put these tactics into action.

With that, we have listed down the most actionable practices for leveraging the business strategy at your online store. By following the tips below, you will be able to stay ahead of the competition and increase the numbers of quality customers who will potentially add value to your business.

#1. Up Your Social Media Game

Social media plays a critical role when connecting and communicating with your target audience. Start posting consistent, regular content on social media platforms like Twitter, Instagram, and Facebook. Choose websites that are relevant to your organization. Instagram, for example, is a perfect pick if you have quality products to showcase, whereas Twitter is excellent if you are selling a service.

Publishing engaging and compelling content that people want to share can help your business reach a wider audience. Most importantly, show your customers that you care about them by responding to their comments, whether they are positive or negative.

#2. Write Crisp & Clean Product Descriptions

Understanding what your clients want is, without a doubt, the perfect way to develop a profitable eCommerce business. For that to work, your customers must be able to discover your store for them to make a purchase. The best strategy to compel them to purchase is to provide background details about your product and the inspiration for its creation—as it encourages and engages consumers to place an order. If you write product descriptions in a way that aligns your features to the benefits of your shoppers, they will realize why they should purchase and buy sooner instead of later.

#3. Adhere to an Effective Content Strategy

The primary goal of content marketing is to support your customers in resolving their most pressing problems. You can include infographics, videos, interviews, tips, and blog posts related to products and services in your online webstore. For instance, if your eCommerce store specializes in plumbing, electronics, or trades, you can post content that provides guidance, recommendations, tool trends, etc. Keep in mind to strategize this out through the help of a content calendar.

#4. Leverage Your Email Marketing

After attracting visitors to your website, you can easily convert them into repeat customers by utilizing an effective email marketing strategy. Incorporate an email sign-up box into your web design and provide things useful in exchange, including a short eBook or discount code. Then, on a continuous schedule, send out emails with valuable information about upcoming events, special offers, promos, and other vital product information. Avoid using sales-y words like "buy now" or "free" in your subject line to keep your marketing emails out of people's spam folders.

#5. Provide Exceptional Customer Service

When everyone is concentrating on their marketing budget, you must make significant investments in the quality of your products and services. Your clients expect an immediate response and resolution from your company, and if a problem arises, providing excellent support will satisfy them. Therefore, ensure:

Quick & Efficient Resolution: Put your customer service representatives through training to assist them in speedily resolving issues.
Seamless Access: Pay particular attention to your social media communication channels. Utilize tools like a live chat button on your eCommerce site. Customers will find it comfortable being able to reach out to support as soon as possible.
Politeness & Patience: Prepare your employees to deal with various customer interactions. They should always take priority neutralizing the situation over engaging in a fight. Your customer support must be knowledgeable, patient, and courteous at all times.

#6. Carry Out Proper SEO

SEO, or search engine optimization, is a method of increasing eCommerce traffic by aiming to rank your website high in a set of specified search results. To ensure the success of your SEO plan, start by studying some basic SEO concepts like keywords. Keywords are short phrases or single words that search engines use to help buyers discover your online store. Unfortunately, several keywords are more prominent than others, so it will be necessary for you to explore and dig more to find the ideal ones.

Boost Sales & Attract Customers With The Experts From KangoMedia

Exploring innovative strategies to bring in more consumers to your online webstore can be a challenging task. In the ever-increasingly competitive world of retail, you must keep one step ahead of your competitors and use every tool in your arsenal to be on top of your game.

At KangoMedia, we offer eCommerce solutions that benefit retailers and brand manufacturers in increasing sales, traffic, and brand awareness. Numerous companies pick KangoMedia because of our dedication to assisting them in developing their business. We are more than just a website design agency that provides services. We aim to build a solid connection with our clients.

For more details, schedule a consultation today!

As a new firm, you may think that it will be easier to find clients than it actually is. Just by telling people that you’ve opened your firm, networking at a function, or creating some physical marketing materials, you may think that clients will start coming to your door eager for your legal expertise. After all, word-of-mouth advertising worked for many businesses in the past. Why wouldn’t it work for you today?

Unfortunately, it isn’t always that easy to get a new law firm off the ground. You’ll need a website to help you become successful and reach the people who are trying to reach a firm like yours.

3 Reasons Your Law Firm Needs a Website

You’ll soon notice that your competition has done more than simply hung their shingle. Successful firms understand the importance of utilizing digital marketing — 74% of people start searching for a lawyer online.

1. Create a Great First Impression

The legal profession is highly competitive. There are dozens of law firms that are fighting for business from the same clients you are in the same area you are. For this reason, you need to stand out from your competition by making a great first impression.

Whether a potential client is referred to you by word of mouth or remembers your law firm’s name from somewhere else, the first thing they’ll probably do is check out your website. Initially, they may be looking for your phone number, but they’ll also be checking out the rest of your website as they do so. Regardless of how much time they spend there, you’ll want to be sure to create a great first impression.

To do so, you’ll need a website that’s appealing, clear, and reflective of the areas of law in which your firm specializes. Ensuring that your website has all of these qualities will help create a feeling of trust and credibility in your firm.

At the same time, it’s equally essential for your website to be engaging. For instance, you may want to include a newsletter or mailing list to which your visitors can subscribe. Doing so won’t only provide them with additional important information, but it’ll also help you stay at the forefront of their mind when they need legal representation.

2. Have a Platform on which to Share Legal Knowledge

Websites provide you with the ideal space to share information (e.g., articles or videos about current legal questions or issues) with your visitors. Sharing this information will establish you as an expert in your field. It also helps you create a voice for your firm by showing your visitors the areas of law you specialize in and establishing you as an authority in your field.

A Word About Brand Awareness

Regardless of your practice’s goal or mission statement, it’s important to let people who require your services know that you exist. This information is something that’s best shared through an efficient and engaging website.

Make sure that your website quickly conveys relevant information in a convenient way. Don’t make potential clients guess about your firm. Make sure your site is easy to navigate and demonstrates exactly what you do to anyone who lands on your homepage.

3. Be Able to Reach New Clients

Your office hours are limited. When you have a website in place, you’re open for business 24/7/365, which means that when someone needs you, you’ll be there for them. Having your contact information available for potential clients to contact you at their convenience means your doors are never closed.

To make your website more accessible, you may want to incorporate a live chat feature. You can also provide forms for your potential clients to fill out when convenient for them to do so. Prominently displaying your email address on your website is also beneficial. Each of these methods ensures that no hour is too unreasonable for someone to reach out to you, and it gives your visitors options to contact you when and how it works for them.

How to Create a Website for Your Law Firm

A powerful law firm website does much more than list your firm’s contact information alongside basic content. Don’t be afraid to translate your core values, mission, and overall culture into a compelling digital experience. Prospective clients are looking for answers to their questions and a sense that your firm can solve their problems.

Your culture is a major deciding factor in how they evaluate your offering. Let your firm’s unique story, team, and goals shine through your website — and watch your conversion rate improve.

For expert website design and development from an agency devoted to law firm website design, contact KangoMedia. We’re here to help your firm connect with your target clients through modern, responsive law firm website design, tailored content, and calls to action that convert.

The way businesses manage their profiles on Google is about to change once again. Google My Business is being phased out for business owners who have a single business location and replaced by Google Business Profile.

This change is the latest of several Google has made over the years regarding businesses managing their online presence. The new iteration will allow business owners to manage their business information right from Google Search or Google Maps and the coordinating apps. The Google My Business app will be discontinued at some point in 2022.

Only brick and mortar businesses are eligible to use a Google Business Profile, and certain types of content are prohibited from your profile.

While changes are sometimes hard to grapple with, especially if you aren’t tech-savvy, using Google Business Profile is intended to simplify the way you manage an online presence. This guide will tell you how to utilize the updated tool to your advantage.

What is Google Business Profile?

Google Business Profile will allow business owners to manage their online presence. This includes updating your business location, responding to reviews, and adding new or updated information about your offerings.

You can access these features directly from your Google or Maps apps. To do this, search for your business name and claim it as your business following the app’s prompts. Once you are listed as the business owner, you can access the full range of features.

How Can Google Business Profile Help Your Business?

Research has shown that having updated Google Business Profile information helps to improve your online reputation by 2.7 times. You may also get up to 7 times more clicks, and you are 70% more likely to get location visits, and those visits are up to 50% more likely to result in a purchase.

If you have a single business, using Search is the fastest way to manage your profile. Remember that Google Business Manager pages are community-generated, meaning others can edit and add information to your business page. One of your main goals is to ensure that the added information is correct and up to date.

To access your dashboard, you can search your business name or type "my business" if you are logged in with the same email address you use to operate your business page. A business edit panel and Knowledge Panel should appear. Here you can edit information such as hours of operation, location, category, and even post updates about your business.

You can make the most of your Google Business Profile by optimizing your page. One way of doing this is to keep everything updated. For instance, update your business hours to reflect any changes during the holidays.

You can also add critical products or services to highlight, so customers know what you have to offer before they stop by. Adding photos is another way to keep your profile updated and optimized for better results. Google data indicates that adding photos increases the odds someone will request directly to your business by 42%.

Use the "promote" button in the business edit panel, and Google provides numerous ways to reach more people with your business. You can also click "performance" and get insights into how your marketing efforts are working.

There is also a "customers" section to directly reply to reviews and messages with customers. You can easily opt into being notified any time you get a new message or customer review, allowing you to be sure to reply right away or within 24 hours.

The key to Google Business Profile optimization is to keep your profile as updated and responsive as possible. Make sure hours are current and updated any time there is a change. Respond to customer complaints in a timely and friendly manner. Add photos of your business exterior and interior, so customers know what they are looking for. It all adds to better search results and more significant likelihood customers will respond favorably.

You Don’t Have to Be An SEO Wiz. We Can Help.

SEO can be a struggle when you’re going it solo.

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.

At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.

Clients that work with us often see dramatic results in the form of an increase in website leads, requests for quotes, service calls, and sales. Businesses choose to work with KangoMedia because of our focus on growing their business. We are more than a service provider, we are your partner in growth.

Give us a shout, and let’s talk about your business.

Just having a website for your construction company is not necessarily enough to generate sufficient business to stay afloat in a competitive landscape. A business website needs to employ important features such as testimonials and reviews, as well as feature professionally shot, beautiful images that keep potential clients on the page and copy that keeps them engaged enough to consider your company for their project.

It’s fundamental to include all of the information that your potential clients want and need on your website. Below we will take a look at ten essential features that you cannot afford to disclude from your business website if you want to continue to grow your construction business.

#1. Search Engine Optimization

Search engine optimization (SEO) is a non-negotiable. SEO is necessary to ensure that your website appears in search engine results. Chances are, you’re not an SEO expert. That’s okay. Most construction firms partner with website design agencies that also offer SEO services to ensure that their site is not only attractive to clients, contractors, and applicants, but also optimized to show up in the top of the search results for their niche.

#2. Professional Images

All images on your website should be professional, high quality, and relevant to your construction company. It’s wise to have a professional photographer take pictures of your projects, offices, and staff. Professional images help to lend credibility to your work and enrich your content by giving stakeholders and potential clients a look into your work culture, your accomplishments, and your design ethos.

#3. Responsive, Mobile-Friendly Website Design

Roughly ¾ of your visitors are on mobile devices. Make sure your website is mobile-friendly and loads quickly. This means ensuring that your website is designed from the ground up to be adaptable to any screen, whether it be a phone, tablet, laptop or desktop. Many customers won’t wait more than a few seconds for your website to load before moving on to the next result, and they definitely won’t stick around if your site doesn’t display properly on their phone. When you partner with a website design agency, you can rest assured that mobile-friendly design is at the top of their list, and that your site is going to be seen by the right people no matter where they are or what device they’re using.

#4. Company Information

Because your website needs to contain all of the information your customers are looking for, ensure that you include your company’s information. Include a comprehensive list of services you provide. Other information to include is your company values and a description of how you started and your future goals. Don’t forget to list your office hours, location, and phone number, preferably at the bottom or top of every page. Persistent contact information is actually a crucial tool in ensuring that your clients and potential clients can contact you when they need with as little friction as possible.

#5. Project Gallery

Your site should feature case studies for every project you have completed. Create a dedicated project gallery that showcases images of your work alongside the scope and timeline of your projects. The project gallery gives new customers a real-world example of the quality of your work and shows off your prowess in the industry. Include your best examples in your gallery subpage and reserve images of smaller projects for your social media profiles.

#6. Call to Action

Each subpage of your website should have a clear call to action that compels customers to contact you. Make your call to action colorful and bold, so it doesn’t get missed. Feel free to experiment with different banners, text, and colors to see which works best. If you offer free estimates, include that information in your call to action and contact form.

#7. Testimonials

Current and former customer testimonials are a crucial part of your website. Your testimonials from happy clients allow potential clients to see what others think of your business and its services. Reviews have become a core element of how people choose businesses they are willing to invest their funds in - in fact, nine out of ten consumers read online reviews before buying a product or service.

#8. Social Media Links

Offer multiple ways for customers, clients, and employees to engage with you by including links to all of your social media profiles on your website. Your audience needs to know important news and new projects that you’re working on. You can include your social media links as part of your header or footer to show up on all of your subpages so that visitors won’t miss them.

#9. Team Members

Including a subpage with profiles of your team members, employees, or partners helps potential clients feel like they can get to know your company. Cultivating relationships with your customers helps you close sales faster and gain referrals.

#10. Contact Form

Don’t forget to have a contact form on your website for potential clients to get in touch with you. Place visible links to your contact form on each subpage of your website. Many companies place it into a floating banner or at the top of the page. Contact forms should also be linked in your call to action.

Stand Out from the Competition with a Custom Professional Website

The best way to market yourself to your desired clientele is with a beautifully designed website for your construction company.

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.

Give us a shout, and let’s talk about your business.

We all know that having a website is important for businesses of all sizes, but does a construction company really need one?

YES! Unequivocally, undoubtedly, yes.

Having a website is not only crucial for marketing and promoting your business, but it's also an essential tool for staying connected with your clients and subcontractors.

You make your living building things, but building a website might not be a skill set you have, and that’s okay. Delegating professional work to professionals is how you got to where you are - ensure that your website is in good hands. Creating a website for your construction company may seem like a daunting task, and more often than not, hiring a website design company to create it for you is the absolute best option for your business.

A website can be a valuable marketing tool for your construction business, but only if it’s done right. Below we list a few things to consider before creating a professional website.

Reason #1: Professional Credibility

Your website helps you establish your authority in your local community and gives you an instant boost of credibility with potential customers. Without a website, your business might seem too small or new for customers to trust. Your customers need to see reviews and testimonials of your work, which you should proudly display.

Reason #2: Connect with Clients and Partners

When potential clients visit your website, they will immediately get a sense of who you are as a business and what you offer. This can help to generate new leads and close more sales. Your website also is a communication tool to keep your clients, partners, and contractors aware of your upcoming projects, expertise, and even important industry news if you so choose to include it.

Reason #3: Visibility

No one uses the yellow pages. Most people use search engines to find the vast majority of the information they need, whether that be a business listing or an answer to a calculus question. Your business needs to have a website because that is where your customers are. Think of your website as a digital business card that tells customers who you are, communicates your values, and shows real-world examples of your work, as well as conveys that potential clients can trust your company through testimonials displaying your great track record.

Why SEO and Mobile Optimization is Critical for Success

If you want your website to appear in search engine results, you need to have designed for search engine optimization (SEO). SEO is a way to help search engines rank your website to show within the first page of search results for a given keyword or query. Nearly all website designers offer SEO services so that you’re visible to your desired potential client-base.

Another important and sometimes overlooked feature of business websites is mobile optimization. Mobile optimization can make or break the success of your website. A majority of Internet users browse websites from their mobile devices.

If your website doesn’t display correctly or doesn’t work appropriately in a mobile browser, it could lose you a significant amount of business. Mobile sales make up 72.9% of the total market share, which means nearly three out of four of your customers are looking at your website via their smartphones. Make sure your mobile website experience is as good (if not even better) than your desktop experience.

Reason #4: Display Your Value

Display your value for customers to see on the homepage of your website. Let them know who you are, and be transparent with your skills and experience. Include professional, high-quality images of your work, so that prospective customers see the quality work you do.

Stand Out from the Competition

A high-quality professional website allows you to stand out from your local competitors. If you have a niche or particular area of expertise, show it off. Customers want to see completed projects to understand your capabilities.

Use your website to market yourself. This means that you must produce content related to your skillset to stay relevant and help customers find you. Consider including a blog that offers remodeling projects or details industry-related news and stories. Providing this content benefits your SEO efforts and helps establish you as an expert in your field.

Reason #5: Combat the Labor Shortage

We know that it’s been hard to fill both skilled and unskilled construction positions over the past two years. Advertise the benefits of working for you on your website. Be transparent about the pay, benefits, and other perks you offer. Job seekers appreciate companies that offer a realistic glimpse into what it’s like working for them.

A Professional Website is Your Best Marketing Tool

The best way to market yourself to your desired clientele is with a beautifully designed website for your construction company.

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.

Give us a shout, and let’s talk about your business.

Local reviews are important for your business and we want to help you with some ways on how to boost them. There is a lot of psychology and research about online reviews, for example, here are some stats.

Customers are likely to spend 31% more on a business with “excellent” reviews.

72% of consumers say that positive reviews make them trust a local business more.

92% of consumers users will use a local business if it has at least a 4-star rating.

About 50% of consumers need to see at least a 4-star rating to consider a business

As you can see, it can be detrimental to your business if you have little reviews or low star rating. If this is the case for your business So, how can we fix that? How can we entice customers to leave a raving review about your business?

Well wouldn’t you know this is our level of expertise, if you will, our bread and butter. We will provide you simple, easy to implement ways to bring in those Google and Yelp 5 Star reviews.

Including a message with your invoice

Connecting with your client in a personal way goes far even if it may seem “old school”. Luckily with advancements in technology it is possible to set up a template message to go along with your invoice and make sure at the end of note to leave the most convenient ways to access your reviews ie. Google, Yelp.

Use Signage to Encourage Reviews

The power of signage should not be underestimated even in your own store. Signage delivers an impression of professionalism and quality that you want your customers to relay in their reviews. It is a polite way of encouraging without asking directly. It is cost effective and low maintenance.

Create A Memorable Experience

Have you heard the saying “it’s easy to forget what someone says, but you will rarely forget how someone made you feel”?

Your business gives off a vibe, an ambiance, a mood. Your business environment can factor into encouraging a customer willing to go out of their way to leave you a review that will work in your favor.

A welcoming feeling can encourage your customers to leave you a review on Google or Yelp.

Offer Incentives to Get More Local Reviews

Incentives are an effective way of encouraging customers to leave reviews. Here are three ways to offer incentives:

Offer a discount on a future purchase: this encourages your customer to purchase or use service repeatedly
Add a bonus product to their next order: this again will bring the shopper back to your business and with the great product or service you offer it can leave a lasting impression
Enter reviewers in a raffle: The raffle can be monthly, quarterly, or yearly. Making sure your rules, entry dates, and prizes are clearly stated can make consumers feel enticed to leave a review.

Start Getting More 5-Star Reviews

Here at KangoMedia we understand that information is great, the power of the internet is massive, and converting these tips into action may seem overwhelming.

Let us take the guesswork out and guide you to converting 5-Star reviews into business sales and income.

If you have any type of online presence such as e-commerce, online influencer, or even a brick-and-mortar store with an online presence, you have surely heard of Search Engine Optimization (SEO). Of course, you know that SEO can be helpful to businesses, but if you’re like most business owners, you might not know exactly how.

It may seem easy to make a website but creating a website and optimizing a website for success are two vastly different things. You need to understand the fundamentals of SEO to capture what you seek from the online arena.

SEO includes two arenas: on-page SEO as well as off-page SEO. Today, we will discuss what off-page SEO is, why it matters and how it helps your business succeed.

The Basics

Every online presence needs a marketing strategy to improve and succeed. You can create all the content in the world, but if you don’t get enough eyes on it or enough interaction, it won’t matter.

SEO aims to get more traffic to your site, and you want that traffic to be organic. Organic traffic results from several factors, but SEO drives organic traffic through making your site easily found via related searches and links.

On-page SEO is everything you do within your website, while off-page SEO is everything you do outside your website to improve your rankings. Both are extremely important, but let’s focus on the off-page stuff for now.

Referring Domains

One of the ways to build your off-page SEO is through referring domains. Although you can create your website and content, you need to prove your website has relevance elsewhere. A referring domain is another website that has a link pointing directly to your site. This link is called a backlink, and the website it is coming from is called the referring domain.

It is helpful to have referring domains with your backlinks when their domain authority (DA) ranking is higher than your site. Often you don’t know how many referring domains you have to your site, but there are online resources that are free and can provide that information. In addition, there is a strong correlation between the number of unique referring domains and your site’s ranking, so building these backlinks is quite important to SEO.

Link Authority

Consider the referred domain’s weight - those with a higher ranking have link authority weighted more heavily. Thus, a link with higher authority is worth more to your ranking than a link with lower authority.

If your site has a DA ranking of 40, you would want backlinks from referring domains with rankings higher than 40, preferably much higher. The higher the DA, the more authority Google gives that link, thereby increasing your ranking.

Dofollow vs. Nofollow

Nofollow links do not contribute to page rank, while dofollow links do. Nofollow links are associated with paid, promotional links. For example, if you are an affiliate for an organization when you publicize their products or services, those links must be nofollow (and include disclosures).

Alternatively, if you write an article on your own and are not profiting from the content, you can include the links as dofollow links. Nofollow links can still send referral traffic, but they don’t have the same ranking value.

Anchor Text And Relevance

When a referral domain includes your link, the link ties to anchor text, the anchor text is the word or words that appear as clickable in the content. The actual link is the full URL destination. Therefore, the anchor text should have relevant ties to the URL it is directing visitors. The links and anchor text should be natural and appropriate.

The more relevant links you have to your site, the more opportunities for increased rank. The links improve SEO if they are relevant, but website relevance is also a consideration. There doesn’t seem to be a consistent determination of whether relevance or authority is more beneficial, but SEO experts agree that they are each helpful.

Traffic

Organic traffic to the referring pages helps to boost SEO. A strategy to improve SEO is to approach link building by seeking referral links from high-value websites. Even if the link has little or no traffic, it can still be beneficial in link building.

Non-Link Considerations

Not all off-site SEO considerations involve links. Remember, the goal is to get organic traffic to your site. This strategy works particularly well with local businesses who may care more about capturing local traffic rather than worldwide traffic.

Name Address Phone (NAP)

This NAP strategy works well when your business has a presence on Google Maps, Yelp, and more. These are considered citations that allow customers to find you locally. Search for where your local competitors can be found and employ similar citation strategies.

Brand Mentions

There are ways to obtain brand mentions without links through strategies such as guest posts, podcasts, partnering with industry bloggers and influencers, and even a little bit of viral marketing if you are lucky enough to time your marketing strategy just right.

Business Profile

Expanding your online presence is extra important when you have a physical storefront. Google’s business information tool, Google My Business (GMB) allows business owners to manage their online presence across Google, including Maps and Search. Ideally, you want your business listed with as much information as possible. This inclusion in GMB carries some weight in how Google ranks your online presence.

Reviews

Many businesses work with customers and online influences to get their brand out there and more visible online through reviews. The reviews must be valid to the user’s opinions and include appropriate disclosures.

Keep in mind positive reviews can increase rankings, but negative reviews can also have a negative effect. This is why review management is crucial to your success. Managing bad reviews and dedicating resources to service recovery for dissatisfied customers shows that your business is not only engaged, but also dedicated to backing up their products and services with action.

Partner Up for SEO Success

SEO can be a struggle when you’re going it solo.

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.

Give us a shout, and let’s talk about your business.

Is your website doing all it can to bring in customers? Are you even sure that people see it when they search online? Maybe you’ve heard about SEO and keywords, but you aren’t sure how you can use these things to boost your business.

Your website needs to meet certain criteria to be ranked more highly by Google’s search algorithm. These things can not only make you stand out from your competitors, but also be found above their competing content as a result.. One of these things is on-page SEO. By optimizing on-page SEO, you can increase your site’s visibility and appeal to more potential customers than you ever could before.

Not sure exactly what on-page SEO is? Don’t worry, we’re going to break it down for you. Here’s what you need to know about on-page SEO and how it can help your website become the best marketing tool in your arsenal.

What Is On-page SEO?

SEO stands for Search Engine Optimization. This term is just another way of saying that your website is set up in a way that makes it easily seen by search engines. On-page SEO is what you do to ensure each page of your website is optimized for visibility by the search engines.

On-page SEO involves using specific words, phrases, and tags to help search engines find your site and register it appropriately for your desired search terms. These words, phrases, and tags relate directly to the business niche you occupy and the services you offer so that your customers can find you more easily.

Why Do You Need On-page SEO?

Because the internet is a vast place, you need to do all you can to ensure that your site shows up at the top of the search results when people look for your type of business. After all, if you’re a plumber or an electrician, you want to be sure that your name pops up near the top of the list when people search for someone to fix a burst pipe or faulty electrical panel in their area.

Having a beautiful website isn’t enough. You can pay thousands of dollars for web design services and still be lost in a sea of websites unless you utilize on-page SEO to help search engines find and place you.

By feeding the search engine crawlers the correct information about your site, you can help ensure your site pops up in the right search results. While it’s an algorithm that reads this information to rank your website, ultimately, your human audience will be the ones reading it, so your website needs to be filled with high-quality content, too.

This means you can’t just jam a smorgasboard of keywords into a page and call it a day. Your content has to be relevant and worthwhile for your desired customers to click-on, read through, and ultimately convert.

Essential Aspects Of On-page SEO

The components that make up good on-page SEO are essential to your success as a site. Without these, the search engine crawlers may not see and rank your site appropriately, and ultimately, your customers won’t be able to find you.

Here are some of the most important aspects of on-page SEO.

Keywords

Keyword choice and keyword placement are both critical. Keywords help tell crawlers (and ultimately your customers) what the information on the page is about. Your keywords need to be relevant to the content on the page. They should also be easy to search for and make sense within the context of your content, industry, products and services.

Keyword placement is also important. Your keywords should be found in various places throughout your content, including in your headers and some tags on the site. But, as we mentioned earlier, you need to be careful not to keyword stuff or cram too many keywords into the content. Keyword stuffing can make your page look less relevant and of poor quality to search engines.

Title Tags And Meta Description

These are both important because search engines will look at these to determine what your page is about. If your title tags and meta descriptions aren’t appropriate, your customers won’t be able to find you when they’re searching.

Your Page’s Content

Even if you have the best and most relevant keywords, tags, and descriptions, if your page’s content isn’t valuable and unique, your customers will simply click away. The bottom line is you need to have well-written copy on every single page of your website.

Don’t just copy what the other guys are doing. You need to be unique and relevant as well as helpful. Longer articles and blog pieces tend to be better for SEO purposes, but the content needs to be concise and avoid repeating its point or word-padding for the sake of word count, or search engines could penalize you. Remember, you’re writing for your customers, so make every word count.

You Don’t Have to Be An SEO Wiz. We Can Help.

SEO can be a struggle when you’re going it solo.

Many businesses are wasting money on marketing and advertising, sending traffic to websites that don’t convert.

Give us a shout, and let’s talk about your business.