If you're like most construction companies, you rely heavily on existing relationships and referrals. And when business is good, it's easy to get complacent.
However, every year comes with new ways of doing business and new ways that people research companies. That being the case, with the new year fast approaching, it may be time to consider a new website for your construction company.
Of course, you shouldn't look into getting a new website for your construction company solely for the sake of having something new. This could involve a considerable investment of time and money to execute effectively.
So, how do you know if it's time to revamp your construction company website?
Well, consider these 5 signs:
Your construction company has grown and evolved.
If your company has grown and evolved, and this is not reflected on your website, it may be time for a new one.
- entered new markets
- added new services or products
- received new accolades
- joined new associations
- hired new key personnel
A new website may be helpful in highlighting these changes and making your audience aware that your company is ever evolving and growing to meet their needs.
Your website doesn't match the quality of your service.
No doubt your service has improved over the years.
You're better at what you do, you deliver your service more efficiently, you've upgraded your equipment and use cutting edge construction methods, and your customers have a better experience working with you.
If your website is not effectively portraying the quality of your service, it may be hurting your business.
According to CustomerThink: If [your company website] doesn’t reflect your best qualities, then it is like showing up to a job interview in a dirty sweatshirt and worn jeans; the appearance may not accurately reflect your skills and it certainly won’t get you the job.
Your website doesn't cater to those on the move (isn't mobile-friendly).
Let's face it...
You're always on the move, and so are your customers.
With so much information literally at their fingertips via their mobile devices, your customers are doing their research on the go.
When they see your trucks on the road or see your equipment or signage on the job site, they're pulling out their phones to find more information about your company.
In addition, Google now gives priority indexing (better search position) to websites that are mobile-friendly.
One case study of an HVAC company in Allentown, Pennsylvania showed that in the year after switching to a responsive mobile friendly site, their conversion rate went up by 1750%. (Marketing & Growth Hacking)
Your construction company website looks like your competitors'.
They say that imitation is the highest form of flattery.
But, if your company website looks like your competitors' then that's just a darn-right shame that could be hurting your online reputation.
While there may be some elements or online strategies that are industry best practices, it isn't sensible to copy your competitors' website. According to ConversionXL, "Your competitors don't know what they're doing." So don't fall into the trap of following a blind guide.
Now, you may not intend to copy your competitors, but if you've ever used a website template than there's a good chance another construction company did the same thing.
Your website doesn’t incorporate calls to action.
Your website has to have a clear call-to-action.
Your visitor has to be told what to do next, whether that means clicking a button to call you, to request a quote, to schedule an appointment, or other action.
If you don't have a clear call-to-action, then your website is little more than an inspiration gallery for your competition.
Hold your customer by the hand, guide him through your process, and tell them what to do next.
So, all things considered, it may be time to revamp your construction company website.
And, if done right, a new website can enhance your brand, serve as an automated salesperson, shorten your customers' evaluation process, and result in more leads and revenue.