Valencia Events Center is an upscale event center located in McAllen, TX. KangoMedia Web Design was hired to create and manage Valencia’s brand image. The first step in the process was creating a brandable logo that would represent their vision of elegance and the Mediterranean spirit.
After various logo concepts and careful market considerations, an elegant, yet easily legible, cursive font was selected. The colors were also chosen according exterior and interior design of the event center and with client’s personal preference in mind.
