What would you say is the most important part of a successful social media strategy? A Facebook Page, a Twitter account, a YouTube Channel?
While these things are certainly good things to have, I would say the most important part of a social media strategy is having a blog for your business. Why? Well, because there are huge advantages and opportunities by adding a blog to your business website.
Let’s consider a few of these…
Reason #1: Companies that blog get 97% more inbound links than those that don’t.
Why this is important: More inbound links means more traffic for your business website. The more traffic you get, the more chances you have to convert those visitors into customers.
What is an inbound link? An inbound link is basically another website adding a link to their site back to yours. This is a virtual referral. However, website owners would rather link to other websites that prove to be a valuable resource, a website that is regularly updated, rather than a static site that is never updated.
Prove to be that valuable resource by adding updated content regularly to your small business blog.
Reason #2: Small businesses that blog generate 67% more B2C leads and 88% more B2B leads.
Why this is important: Leads are the lifeblood of any business. The more you blog, the wider you cast your net for generating quality leads.
Blog articles tend to be more informative and less “salesy” because of their focus on providing value instead of pushing for the sale. This, in turn, makes the reader feel more comfortable to provide their contact details or ask for more information.
Reason #3: 61% of US consumers have made a purchase based on a blog post.
Why this is important: By writing regularly to your small business blog you are providing important information for those that are ready to make a buying decision or are looking for a reputable company to do business with.
It is very common for people to search for reviews and comments on particular services and products online before making a decision on where to buy it. Your small business blog can be a very valuable resource by providing those reviews and comments.
Reason #4: Websites with blogs have 434% more indexed pages on the search engines.
Why this is important: Every day millions of people begin their online searches for information on a popular search engine. The more pages you have indexed increases the likelihood that you will generate more traffic and leads to your business.
The popular search engines, like Google, prefer to display websites in their indices that are updated regularly. Static websites tend to be stale with little content and of little value to web searchers.
There are many more reasons to seriously consider blogging for your small business website, if you’re not doing so already. It may seem like a daunting task, but blogging is well worth the results it can deliver.
Why not make decision right now to start blogging at least once a week? At the end of the year you will have 52 new pages to your website which exponentially increases your opportunities of driving more traffic to your site, generating more leads, and having one heck of a 2014.